1 / 9

RTÉ Television Scheduling Drama Strategy

RTÉ Television Scheduling Drama Strategy. Schedule Strategy. The overall Schedule Strategy for both RTÉ One and Two is agreed by the Television Programme Strategy Group on an annual and quarterly basis. This drives most of our Commissioning and Acquisitions decisions.

flora
Download Presentation

RTÉ Television Scheduling Drama Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. RTÉ Television Scheduling Drama Strategy

  2. Schedule Strategy • The overall Schedule Strategy for both RTÉ One and Two is agreed by the Television Programme Strategy Group on an annual and quarterly basis. This drives most of our Commissioning and Acquisitions decisions. We have to make the budget go as far as possible.

  3. The Channels • RTÉ One and RTÉ Two are complicated mixed genre PSB channels that are topical and reactive, with very different core audience profiles. RTÉ One - Adults 35+ RTÉ Two – Adults 15-34

  4. Complimentary Scheduling • We have a Complimentary Scheduling Strategy across RTÉ One and Two. Where possible, we look to avoid genre and demographic clashes in a two channel offering. We have very specific audience targets for each slot on both channels.

  5. RTÉ Television Drama • Everybody pays their Licence Fee and has the right to expect RTÉ to produce Television Drama that reflects their lives in some shape or form. We unashamedly want the biggest audiences possible for every Drama Production. We are not interested in commissioning content for the chattering classes or the Film Festival cognoscenti.

  6. RTÉ Television Drama RTÉ Drama production is massively expensive compared to every other genre of output, therefore we are looking to Commission and Schedule projects that have will major National impact both in terms of share performance and critical reaction. We really need the biggest bang possible for our buck.

  7. RTÉ One Drama Slots Fair City Sunday 2000-2030 Tuesday 2000-2030 Wednesday 2000-2030 Thursday 2000-2030 Expected National All Individual Share is 37% *Fair City is by far the most important Drama on RTÉ Television.

  8. RTÉ One Drama Slots The Clinic (Precinct Drama) Sunday 2130-2230 10x52’ in late Autumn Expected National All Individual Share is 35%+ Two-Part Dramas (2x52’) Sunday 2130-2230 (Bank Holiday Weekends) Monday 2130-2230 Expected National All Individual Share is 38%+ One-off 1x90’ Drama/Irish Sunday 2130-2300 Features (incl. BCI funded projects) Expected National All Individual Share is 38%+

  9. RTÉ Two Drama Slots Drama Series Monday 2130-2220/2230 4x52’/6x52’/6x40’ Expected National Adults 15-34 Share is 25%+ Expected National All Individual Share 20%+ Shortscreen Strand Monday 2350-2410/20 New Talent initiative Duration – various

More Related