1 / 29

Research to Give Your Business The Edge

Research to Give Your Business The Edge. Using premium subscription content through NC LIVE & North Carolina libraries. Objectives. At the end of this workshop, you will be able to: Describe NC LIVE & access NC LIVE tools from home or through your library

flower
Download Presentation

Research to Give Your Business The Edge

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Research toGive Your BusinessThe Edge Using premium subscription content through NC LIVE & North Carolina libraries

  2. Objectives At the end of this workshop, you will be able to: • Describe NC LIVE & access NC LIVE tools from home or through your library • Identify & use at least 3 NC LIVE tools for small business research • Find & read business magazines, journals and newspapers, like The Wall Street Journal

  3. Agenda • Introductions & Goals • What is NC LIVE, anyway? • Accessing Online Library Resources • Research Using: • Small Business Reference Center • Journals, Magazines & More! (including The Wall Street Journal!) • Hoover’s Online • SimplyMap

  4. Introductions • Your Tour Guides this morning are: • Jill Morris, Assistant Director, NC LIVE • Steven Swartz, SimplyMap • Leslie Farison, Appalachian State University (Hoover’s) • And you are… • Your Name, Position/Title & SBC location, Your favorite business research tool, What you hope to gain from today’s session

  5. What is NC LIVE? • A Consortium of Libraries Working Together • 201 Member Libraries • North Carolina Community Colleges • North Carolina Independent Colleges & Universities • North Carolina Public Libraries • University of North Carolina System

  6. What is NC LIVE? • Since 1998, helping North Carolina libraries in: • Supporting Education • Enhancing Economic Development • Increasing Quality of Life • Subscribing to premium online content • Providing equitable access to information statewide • Providing significant cost savings

  7. What is NC LIVE? Research Databases Streaming Videos eBooks Magazines & Newspapers Audio Books

  8. Accessing NC LIVE Resources • It’s FREE • It’s the SAME content across the state • How: Depends on your library…

  9. Accessing NC LIVE Resources • First, visit your library’s website: • Embedded in Library’s Website OR • NC LIVE Website (www.nclive.org) • From home: • Password, Library Card Number, or Other (Student ID and password) • From on-campus or within a library: • No login required

  10. Accessing NC LIVE Resources Moral of the Story: Ask Your Local Librarian! For Business Research Help: Talk to your local librarian, or try askblinc@nclive.org

  11. Accessing NC LIVE Resources • For today’s purposes, we’ll all use the NC LIVE website to access NC LIVE resources. www.nclive.org • See your handout for a “temporary password” if needed.

  12. Log-in to NC LIVE

  13. Business Research with NC LIVE • Library tools via NC LIVE are complementary and are more powerful when used together. • We’ll use two fictional case studies to demonstrate. • Use your own examples and ask questions as we go!

  14. Case Study #1: The Yoga Studio Jennifer from _________ , NC • A registered yoga teacher with a strong following of local students.    • She has been teaching on the side out of her home at night for a few years, but it is her dream to quit her day job and open her own studio. • Jennifer needs to determine the best location for a yoga studio in the _________-area. • She needs to research the type of business she should develop (LLC? Sole Proprietorship?).  She wants to develop a business plan, and calculate potential profits.  

  15. Case Study #2: The Interior Design Business Mark from _________ , NC • Two years ago, Mark started his own interior design business. • He had a business plan, but he’s not sure he researched the industry enough, and a slow economy has made life challenging. • Mark specializes in designing offices, including both residential and commercial spaces. • Mark needs new customers so he can continue to employ his assistant.   • How should he should target his efforts and find new markets for his services?

  16. The NC LIVE Website • Visit www.nclive.org, • Click on Business & Management

  17. NC LIVE Business Research Tools

  18. http://business.nclive.org NC LIVE Business Portal:Small Business Reference Center

  19. Small Business Reference Center

  20. NC LIVE Find a Magazine, Journal or Newspaper in Full-Text

  21. Find a magazine, newspaper or journal in full-text.

  22. The Wall Street Journal

  23. Hoover’s Online Search by industry – understand opportunities and potential profits Search for specific companies/competitors, locations Build a list – to use for mailings, cold calls, targeted marketing, etc.

  24. SimplyMap

More Related