Cultural Heritage and Urban Regeneration: Transforming Cities through Creative Industries

1. 5th module: Cultural Heritage and Creative industries, the case study of thematic innovation cluster and Urbact project This presentation is part of the InHeriT project: This project has been funded with support from the European Commission. This publication reflects the views only of the authors, and the Commission cannot be held responsible for any use, which may be made of the information contained therein. ERASMUS+ KA2 STRATEGIC PARTNERSHIP ADULT EDUCATION PROJECT NO. 2015-1-EL01-KA204-014085 Fondazione Flaminia

2. Cultural Heritage and Culture T.1 UrbanRegeneration 1/5 In the last twenty years culture has increased its role in the urban development process. The leverage on culture as strategy to promote social and economical urban regeneration of a specific area of the cities, has led to significant increasing of investments in the cultural sector.

3. Cultural Heritage and Culture T.1 T.1 UrbanRegeneration 2/5 To recognize the creative cities, have been generally used standardized criteria through lists of requirements-features that include, for example, the presence of art galleries and development poles dedicated to arts. Beyond this approach is emerging the importance of the study of the development of cultural processes in their broader meaning.

4. Cultural Heritage and Culture T.1 T.1 Urban Regeneration 3/5 the importance to adopt a new approach to the creative cities, which is focused on the creative networks. This approach analyses the physical regeneration on the territory but also the role played in this process by the networks that supports the creative urban economy

5. Cultural Heritage and Culture T.1 T.1 Urban Regeneration 4/5 Beyond this approach is emerging the importance of the study of the development of cultural process in their broader meaning. This approach analyses the physical regeneration of the territory but also the role played in this process by the networks that supports the creative urban economy.

6. Cultural Heritage and Culture T.1 T.1 Urban Regeneration 5/5 • Three aspects have been determined the successful of a regeneration strategy: • Promote diversity vs homologation • Promote a wide involvement of different stakeholders • Design with a long term sustainable vision • This Apporach has created the development of the Creative districts or creative quarters where the creative economy has started to play an important role for the development of the city

7. Cultural and Creative Industries Clust-ER T.2 T.2 Cases: • Clust-ER creative and cultural industries of Emilia Romagna Region • Creative spirits – UrbactProgramme • As example of two different level of Governance and promotion of a multi-stakeholders participations

8. Cultural and Creative Industries Clust-ER T.1 T.2 T.2 What do we mean when we talk about Culturaland Creative Industries

9. Cultural and Creative Industries Clust-ER T.1 T.2 T.2

10. Cultural and Creative Industries Clust-ER T.2 T.2 T.2 • The latest phenomenon in Europe and Italy • From the vague Borders • Productive Strategic Industry • That does NOT operateaccording to the typical rituals and practices of other productive sectors

11. Cultural and Creative Industries Clust-ER T.2 T.2 T.2 … searching for a definition There is currently no definition, capable of describing and defining the cultural and creative industries sectors, instead there exists a set of definitions with different degrees of inclusiveness

12. Cultural and Creative Industries Clust-ER T.2 T.2 T.2

13. Cultural and Creative Industries Clust-ER T.2 T.2 T.2

14. Cultural and Creative Industries Clust-ER T.2 T.2 T.2 … searching for a definition In the European context, the KEA report: The creative industries are those that use culture as an input and have a cultural dimension, though their outputs have mostly a functional character

15. Cultural and Creative Industries Clust-ER T.2 T.2 T.2

16. Cultural and Creative Industries Clust-ER T.2 T.2 A.1 Libro Biancodistinguishes 3 macro sectorsregardingcreativity: HISTORICAL HERITAGE AND ARTISTIC PRODUCTION (cultural heritage, music and entertainment, architecture and contemporary art) PRODUCTION OF CULTURAL CONTENTS, INFORMATION AND COMMUNICATION(software, publishing, TV and radio, movie, advertising) CULTURE (fashion, industrial design, crafts and taste industries)

17. Cultural and Creative Industries Clust-ER T.2 T.2 A.1 Symbola-Unioni Camere hasproposed a revision: HISTORICAL ARTISTIC HERITAGE PERFORMING ARTS AND VISUAL ARTS CULTURAL INDUSTRIES CREATIVE INDUSTRIES Emilia Romagna Region - Ervet Standard CCI (cultural, media, artisticcraftsetc ...) DESIGN INDUSTRIES (fashion industry, home-furnishing) LATARAL AND IMPACT SECTORS (means of transport, non-electronical mechanics, tourism and distribution) For the definition of S3 ICC, the definition promoted by ERVET was adopted

18. Cultural and Creative Industries Clust-ER T.2 T.2 T.2

19. Cultural and Creative Industries Clust-ER T.2 T.2 T.2 CCI Clust-ER, the association • A strategy for: • Studying and mapping the CCI phenomenon • Integrating cultural and creative components with economic and financial management • Building a strong regional identity • Developingcompatible business models • Froming a bridge forthe gap between the acclaimed production sectors, civil society and public & private decision-makers

20. Cultural and Creative Industries Clust-ER T.2 T.2 T.2 CCI and Value Chain • CULT_TECH - Technologies for digital culture • A.D.DI.C.T - Advanced Design & Digital Craft Technologies • Fashion-ER Valley - Digitization, Sustainability, Product Innovation and Organizational Sustainability for the FASHION Industry of Emilia-Romagna • MULTI MODEL - MULTImedia- New Business MODEL • TURISM AND URBAN REGENERATION VALUE CHAIN

21. URBACT and CREATIVE SPIRITS T.3 T.3

22. URBACT and CREATIVE SPIRITS T.3 T.3 Urbact Programme • What is the Urbact Programme • Presentation of Creative Spirits financed project

23. URBACT and CREATIVE SPIRITS T.3 T.3 Urbact Programme The European Territorial Cooperation Programme URBACT III will contribute to the Europe 2020 goals by providing a mechanism for stakeholders involved to develop and implement better policies and actions for smart, inclusive and sustainable urban policy in cities

24. URBACT and CREATIVE SPIRITS T.3 T.3 • The URBACT III programme is organised around four main objectives: • Capacity for Policy Delivery: to improve the capacity of cities to manage sustainable urban policies and practices in an integrated and participative way. • Policy Design: to improve the design of sustainable urban policies and practices in cities. • Policy Implementation: to improve the implementation of integrated and sustainable urban strategies and actions in cities. • Building and Sharing Knowledge: to ensure that practitioners and decision-makers at all levels have access to knowledge and share know-how on all aspects of sustainable urban development in order to improve urban development policies

25. URBACT and CREATIVE SPIRITS T.3 T.3 Urbact Programme To reach these objectives, URBACT III develops 3 types of interventions: transnational exchanges, capacity-building, capitalisation & dissemination.

26. URBACT and CREATIVE SPIRITS T.3 T.3 CREATIVE SPIRITS Boosting creative entrepreneurship through creative-based urban strategies Project duration: 2016- 2019

27. URBACT and CREATIVE SPIRITS T.3 T.3 Creative Spirits is a network of nine European cities, (Ujbuda-Hungry, Kaunas-Lithuania, Lublin-Poland; Maribor-Slovenia; Sofia-Bulgaria; Loulè Portugal; Ibi-Spain; Ravenna-Italy; Waterford-Ireland) These nine CREATIVE SPIRITS partner cities have a common need to improve the implementation of their existing integrated urban strategies/action plans by including novel approaches linked to creative and cultural industries (CCI) creative places, people and businesses. The joint policy challenge for the network is to better facilitate the “creative ecosystem” to be able to attract (more) creative entrepreneurs and boost creative entrepreneurship in dedicated urban areas.

28. URBACT and CREATIVE SPIRITS T.3 T.3 The objectives of CREATIVE SPIRITS partners are focused on exchanging practices and ideas on how they could implement their “creative” strategies more successfully. The general implementation challenges defined by the URBACT programme will serve as a perfect basis for joint learning and knowledge transfer.

29. URBACT and CREATIVE SPIRITS T.3 T.3 Project main activities • Transnational meetings: Definition of 9 case study meetings: each network will host the partner cities with the aim to discuss the relevant aspects related to the realisation of the main objective of the projects • Set-up an Internship week – sort of job shadowing 2) co-create the Local Operational Implementation Framework, that tool which will contain methods, pragmatic tool and answers to facilitate the implementation of the strategic city plan

30. URBACT and CREATIVE SPIRITS T.3 T.3 Ravenna- Darsena

31. URBACT and CREATIVE SPIRITS T.3 T.3 Defining, updating and finetuning actions Though, each CREATIVE SPIRITS partner city has an integrated strategy or action plans, almost all of them face the challenge to turn these rather general strategies into operational action plans. Many partners are faced with the fact that as the environment of the urban development is constantly and quickly changing, the strategies can hardly follow them since policy making is generally a rather slow process. Therefore, this challenge can be translated into two main questions.

32. New skills, competences and opportunities A.1 Discuss the following questions: • How a creative development strategy can be translated into an effective action plan using fully integrated working methods and participatory approaches? • How an already existing (approved) action plan can be updated in order to meet new requirements without losing commitment?

33. New skills, competences and opportunities A.1 • What are the traditional skills, knowledge and competencies of architect/urban planner? please indicate a maximum of 5 • What are the new skills, knowledge and competencies that an architect should have? (e.i coordinate different stakeholders needs, goal oriented approach, conflict management, time management etc..) • Why do you think these new skills are nowadays important? • What is the role of ICC in re-think the role of cities?

34. Thank you for your attention and your participation! Innovation and Creativity Cultural Heritage and the Creative Industry: the case study of thematic innovation cluster and the Urbact project This presentation is part of the InHeriT project: This project has been funded with support from the European Commission. This publication reflects the views only of the authors, and the Commission cannot be held responsible for any use, which may be made of the information contained therein. ERASMUS+ KA2 STRATEGIC PARTNERSHIP ADULT EDUCATION PROJECT NO. 2015-1-EL01-KA204-014085 Lecture authorized by Elisa Bonnacorso Fondazione Flaminia cc 2017 inherit.erasmus@gmail.com www.inherit.tuc.gr