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6 Essential Mobile App Marketing Metrics Number Of Apps Downloaded It enables to get you a perception that whether your app is a winner or defeated. First few day may not be so encouraging, but then you need to begin with traffic campaigns, adjustment of ASO and many more strategies.
Average Revenue Per User It enables to get you a perception that whether your app is a winner or defeated. First few day may not be so encouraging, but then you need to begin with traffic campaigns, adjustment of ASO and many more strategies.
Engagement There are various concrete metrics that comes under the engagement. Session length- how much time a particular user spends in an individual session. App screens in particular session-In a single session how many screens are being launched by the customer. Interactions-What percentage of customers readily respond to the message. Opt-ins- Just for the sake of notifications how many customers readily sign-in.
Acquisition Acquisition is defined as the number of users installed your app from a definite location through word-of-mouth, organic search, in-app referrals or paid campaigns. This would enhance and keep a track through paid partners like facebook.
Retention With the help of retention, mobile marketing metrics gives power to determine these amazing powerful levers; It enhances more value to each customer by increasing the revenue directly increasing Average revenue per user. With the help of customer, more revenue is generated More focus should be given to the retention rather than acquisition by proper designing of the market strategy.
Lifetime Value This is to keep an eye revenue per customer, and demonstrates directly to in-app and across the other channel for entire expenditure.