Better Branding. Bigger Bottom Line.

1. Better Branding. Bigger Bottom Line. Generating more revenue through proactive branding and effective marketing www.Impactmarketingcooperative.com | Lauren@impactmarketingcooperative.com | 314.308.2805

2. Impact Marketing Coop • Hybrid Business Development, Branding and Marketing firm that brings high-impact yet cost-effective marketing to small businesses. • We find areas of opportunity within a business and work with the business owner to harness this power to create revenue and profitability. • We create strong brands, build loyal followers and convert those prospects into actual sales.

3. Our Methodology • Finds new untapped opportunities • Creates brands that can dominate these markets • Establishes ways to reach these prospects and convert them to clients.

4. How Are We Different? Traditional Marketing Marketing Cooperative Addresses the business side of marketing and helps customer better capitalize on marketing/branding Seeks out new revenue Build project team around client needs Teach clients to implement on their own to lower cost and increase impact • Address only the marketing that the customer sees • Sell you products • Are limited by the competencies of their employees • High overhead leads to inflated rates

5. Lauren Davis • B.A. Business Management, Marketing emphasis • M.A. Media Communications, PR • 10 Years Industry Experience • Agency • Director of Marketing for national retail chain • Business owner, Entrepreneur and Consultant

6. What Is A Brand? Overall “snapshot” of the business that lets customers know who and what you are and exactly what they can expect from you. A strong brand is the sum of all of the consumers experiences. If positive, it can: • Confirm Credibility • Connect with prospects and make them remember you • Motivate prospects to actually purchase • Turn “customers” into loyal, retained clients

7. What Is Branding? Branding is the active process of controlling the way in which customers perceive you as an organization. Branding allows you to differentiate yourself so greatly from the competition that your clients perceive you to be the only solution to their problem! “…a great brand raises the bar- it adds a greater sense of purpose to the experience. Whether it’s a challenge to do better in sports and fitness or an affirmation that the coffee you are drinking really matters”   – Howard Schultz, CEO Starbucks

8. How A Brand Is Created Proactive : “Top Down” Reactive: “Bottom Up” Grows organically as you operate May not be ideal Doesn’t allow for you to control your image to consumers May result in need to consistently turn negatives into positives • Strategy is created • Thought is given to how this strategy will be implemented at all levels of the organization • Training is given to ensure compliance with directive

9. Branding Vs. Marketing Branding Marketing Can be used as a vehicle to create brand Compels customers to choose you over competition Immediate way to get business in the door Aimed at a specific goal • Overarching infrastructure that supports marketing • Differentiates your business from competition • Constant

10. Marketing Vs. Branding Initiatives Brand Building Marketing Direct Mail Social Media Promotions Advertising Public Relations Digital • Strategic directives that govern how employees create a positive customer experience • Standardized practices across multiple locations

11. Your Marketing Toolbox

12. Turning Theory Into Profit • Set your benchmarks • Brand • Marketing • Define your goals • Find easy opportunities • Dedicate yourself to living your brand every day • Evaluate your success and adapt

13. Step 1: Benchmarking Before you can define where you would like to be, you must know where you are now. • What do the numbers tell you. Look at the last several years and at each month, this year, compared to the corresponding month from the last year. • Define what your strengths and weaknesses are in your business systems and marketing. What are you doing well? What are you not doing well? How can you expand on the positives and eliminate the negatives? • Define your brand so that you can asses where you need to go in order to be your ideal brand.

14. Define your brand

15. Step 2: Set Goals Repeat each of these benchmarking steps with your ideal answers. This will give you a start point and an end point Write down 3-5 long term goals Under each of these, write down steps you will use to get you to your goal. These will be your short term steps Plot on a calendar when you will do each of these steps Post your calendar as well as your long and short term goal lists in a visible place so you will remember them and hold yourself accountable

16. Step 3: Find Opportunities Grab the “low hanging fruit” first. Look at the niches in which you already excel. • Are there ways you could increase your market share in these niches? • Are there similar niches where you could tap into a similar audience? • Are there niches of similar clients, where you and your competition fail to market?

17. Step 4: Live Your Brand Look at your goals daily Do something every day to get there Carry business cards Network Be “on” at all times

18. Step 5: Evaluate Evaluate your effectiveness every month Repeat each of these steps to constantly re-evaluate your new benchmark Adjust your plan for the following month according to what works and what doesn’t Do not forget that $100 more a day equates to $36,500 annually!

19. Impact Marketing Coop If you are having trouble with any of these steps or having difficulty finding the time to dedicate to these efforts, give us a call. We offer cost-effective services that work within most budgets. We can create a custom plan that will decrease your effort and increase your profit. For more tips like these like us on Facebook and follow us on Twitter and Linkedin

20. Contact Information Impact Marketing Cooperative (P) 314.308.2805 (E) Lauren@impactmarketingcooperative.com (FB) facebook.com/impactmarketingcooperative (T) @impactcoop (Li) linkedin.com/impactmarketingcooperative