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Operations 102 Communications. Strategy : T he Culture of Your Church . Strategy : Parsing the Preaching Pastor Web Hardware & IT Productivity Tools. Multisite & Cutting Edge Issues Advertising Policy & Practice Policy & Practice Communications Team.
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Strategy: The Culture of Your Church. • Strategy: Parsing the Preaching Pastor • Web • Hardware & IT • Productivity Tools • Multisite & Cutting Edge Issues • Advertising • Policy & Practice • Policy & Practice • Communications Team Operations 102—Communications
Paul is the XP of Springhill Presbyterian Church in Bozeman, Montana. He has served as Youth Pastor, Senior Pastor, and Executive Pastor in churches of all sizes—small to megachurch. Paul’s expertise is in organizational change and healthy leadership cultures. His current ministry focuses on leading his multisite staff and leaders to be a transforming church that sends thousands of missional servants into their valley. He also is a leadership consultant with Transformational Leadership, as well as mentoring others with the ProScanPDPWorks evaluative tool. Paul and his wife, Brenda, share a passion for outdoor activities like skiing, snow shoeing, camping, biking and reading. Paul UtnageAssistant Professor
No business or organization in America has such a leader as the Senior Pastor. Jack Welch of General Electric, and all other CEO’s, might speak a few times a quarter. Even if the CEO dryly delivers the speechwriter’s words, people listen to the prosperous leader. Things are different in the local church. Forty times a year, the Senior Pastor must deliver a compelling presentation of biblical truth and personal mission. Thus, it makes sense that we need to discover the Sr. Pastor’s perspective on church communications. Today’s topic
Parsing the Preaching Pastor Communications Strategies
Ask questions that you wouldn’t normally of your SP. If your questions are confidential, then put that in your Chat. David will read the question for you. Tip for Today’s Class
Mike became the Senior Pastor of EvFree Fullerton in 2012. In the first seven months, the church grew from 2,500 to 4,400 in worship. Mike is a relevant communicator of Christ and missional values. Before this, he was Lead Pastor at Mariners Church—Mission Viejo Campus, and had been the lead Teaching Pastor at Rock Harbor Church. Mike holds an M.A. in Philosophy of Religion and Ethics from Talbot School of Theology. Mike Erre
The Jesus of Suburbia: Have We Tamed the Son of God to Fit Our Lifestyle? • Why Guys Need God: The Spiritual Side of Money, Sex, and Relationships • Death by Church: Rescuing Jesus from His Followers, Recapturing God’s Hope for His People • Why the Bible Matters: Rediscovering Its Significance in an Age of Suspicion • Seeking the God Who Hides, coming out soon 5 Books
Connecting with the Senior Pastor’s spiritual DNA and vision is the beginning point of any communications strategy. Spiritual DNA
How does one relay the voice of the Directional Leader? Voice
Ruthlessly Repetitive, Repetitive • Memorable phrases—the disciple of staying on message • Words, stories, symbolic actions, who you reward • Narrowing the amount of messages The SP Voice
Tell staff stories, share staff stories, normalize a group of heroes. Draw people back to the bull’s-eye. Voice & the XP
What kind of church atmosphere does that leader want? What doesn’t he want? Atmosphere
You must understand the preferences of the Leader with regard to information flow Information Flow
Pulpit Announcements • Worship Announcements • Live and Video • Bulletins • “Skits” & Promos Worship Communication
Digital signage • Welcoming & way-finding • Banners and brochures Campus Communication
Electronic newsletters • Websites Church Communication
How does the church create high impact moments for the Senior Pastor? High Impact
Valuable or trashy? If the SP doesn’t do it, should others? Handwritten Notes
What do you think when you hear this term? How do you authentically share a $15 million building campaign? Promotional Campaigns
Q & A Send Questions via Chat to David
In reading this chapter, it becomes clear that each church culture becomes predictable in its own way and that this predictability is crucial to performance. What things do you want to be predictable about your church's culture? Assuming that we all want to cultivate inspiring cultures in our churches, it becomes important to know the difference between an inspiring culture and the others. What differences stood out as you were reading? Justin Gottlieb Chapter 2, “Culture Killers”Cracking Your Church’s Culture Code by Sam Chand
Unrealistic Demands • Blaming Others • Being Threatened by Other’s Success • Power Struggles • Dishonesty • Creating an Atmosphere of Fear • Using People Instead of Valuing Them • Unclear Vision, Strategy, Goals & Values • Lack of Authenticity Potholes, Mud Pits