1 / 7

Foreign Direct Investment Project Mövenpick Hotels & Resorts: Sri Lanka

Foreign Direct Investment Project Mövenpick Hotels & Resorts: Sri Lanka. Scott Brodbeck Justin Kahrl Meg MacWhirter Joseph Marchetti. STRT 571 – International Business Environment | May 3, 2010. Company Position. Organizational resources and capabilities Expansive property portfolio

fonda
Download Presentation

Foreign Direct Investment Project Mövenpick Hotels & Resorts: Sri Lanka

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Foreign Direct Investment ProjectMövenpick Hotels & Resorts: Sri Lanka Scott Brodbeck Justin Kahrl Meg MacWhirter Joseph Marchetti STRT 571 – International Business Environment | May 3, 2010

  2. Company Position • Organizational resources and capabilities • Expansive property portfolio • Brand recognition throughoutEurope, Asia, Middle East and Africa • Strong cash position • Industry structure and competition • Global recession • Market saturation

  3. Expansion Analysis • Business expansion objectives • Develop our existing core market • New opportunities in developing countries and emerging markets • Customer demand • Expand leisure/holidayresort segment • Exotic locations India Sri Lanka

  4. Sri Lanka • New market seeking • 26 year civil war ended in 2009 • 32% hotel occupancy increase • Strategic location • Exotic locale • Visitors from existing markets • Country characteristics • Established infrastructure • Educated labor force

  5. Foreign Direct Investment • Investment climate • Tourism industry = national priority • Tax incentives, low import tariffs • Risk assessment • Political – potential future instability • Economic – currency risk • Geographic – weather-related risks, climate change Sri Lankan Tourism and Investment Assistance Agencies

  6. Investment Strategy • Beach-front property in Hikkaduwa • Location decision • First mover advantage • Costs • No VAT on construction equipment • Low labor costs • Engineers - $300-650/month • Semi-skilled workers -$50/month • Significant return on investment

  7. Mövenpick Resort and Spa Sri LankaSoft Opening|Fall 2012

More Related