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consumer behavior research | food research lab

Our Culinary Trend Tracking Series offers insight into the patterns that influence and reshape the food service and retail industries.<br><br>More info >>https://www.foodresearchlab.com/insights/uk-market-retail-store-visit-asda/

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consumer behavior research | food research lab

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  1. THE UK MARKET RETAIL STORE VISIT BY THE FOOD RESEARCH LAB Asda, Milton Keynes, UK. 4TH OCTOBER 2022 01

  2. AGENDA To understand the product availability in the UK Supermarkets, especially at Asda. BACKGROUND Asda is one of the largest UK groceries by market share, with 14.7% in the supermarket sector after Tesco & Sainsbury's. Asda is seeking to overtake Sainsbury as the UK's second-largest grocery supermarket. 02

  3. SUPERMARKET SWEEP MARKET SHARE, MAY 2022 SOURCE: KANTAR, 2022 03

  4. GREAT BRITAIN GROCERY MARKET SHARE (12 WEEKS ENDING) 04

  5. Brand Observed Company overview: Organix baby puffs are light and crispy because they are baked rather than fried. We add coriander to our baby corn puffs to make a natural, healthy snack for toddlers that is great for weaning adventures. Our baby-weaning carrot sticks are an excellent snack for infants aged ten months and above due to their shape. Additionally, they do not contain any junk and are entirely organic. That is a pledge. Target Product Category : Baby puffs • Name of the Product : Organix 05

  6. NUMBER OF PRODUCTS: • Cheese & Herb puffs • Saucy Tomato Nought & Crosses • Banana Peach & Apple Muesli • Carrot & Herb Stix 06

  7. Cheese & Herb puffs Our Cheese & Herb Puffs are a tasty, light, and crispy maise puff snack seasoned with cheese and a dash of parsley for a delectable, nutritious toddler snack. They are baked, not fried. Nutritional Information: Per 100g Energy: 451Kcal Fat: 15g Carbohydrates: 68g Fiber: 2.8g Protein: 11g Salt: 0.18g Primary ingredient: Corn (80%), Sunflower oil (10%), Cheese powder (10%), Dried parsley (1%), Thiamin (1%) 07

  8. Saucy Tomato Nought & Crosses Our Saucy Tomato Noughts and Crosses are delicious, light, and crispy because they are baked, not fried. For infants and toddlers who are at least ten months old and starting to wean, these baby corn snacks are the ideal first finger meal! Nutritional Information: Per 100g Energy: 441Kcal Fat: 14g Carbohydrates: 68g Fibre: 4.5g Protein: 8.5g Salt: 0.01g Primary ingredient: Corn (78%), Sunflower oil (11%), Tomato powder (7%), Apple powder (2%), onion powder (2%), Thiamin (1%) 08

  9. Banana Peach & Apple Muesli Give your 10-month-old baby the good stuff and let them try our delectable chunky Banana, Peach & Apple Muesli when ready for more difficult textures. Nutritional Information: Per 100g Energy: 373Kcal Fat: 5.6g Carbohydrates: 66g Fibre: 10g Protein: 9.5g Salt: 0.05g Primary ingredient: Wholegrain oat flakes (64%), wholegrain rye flour (12%), Banana flakes (11%), Puffed rice (5%), Peach flakes (4%), Dried apple (4%), Thiamin (1%) 09

  10. Carrot & Herb Stix Our Carrot & Herb Stix are delicious, light, and crispy since they are baked, not fried. Our baby corn puffs, prepared with a dash of coriander, are a simple, nutritious toddler treat ideal for weaning adventures. Nutritional Information: Per 100g Energy: 445Kcal Fat: 14g Carbohydrates: 71g Fibre: 3.3g Protein: 8.1g Salt: 0.18g Primary ingredient: Corn(78%), Sunflower oil (11%), Carrot powder (10%), Dried coriander leaf (1%), onion powder (1%), Thiamin (1%) 10

  11. At the Food Research Lab, we formulate food, beverages, nutraceuticals, herbal products and cosmeceuticals. We begin the product development process for the beverage and food industry after conducting thoroughmarket and consumer research, which helps us gather insights regarding consumer preferences and market trends. We specialise in formulating various types of food that include food that contains cereals and pulses, millet based food products and baked food. We formulate products after several trials and ensure the product developed is delicious and wholesome, guaranteeing its success. 11

  12. Contact Us UNITED KINGDOM +44- 161 818 4656 INDIA +91 9566299022 EMAIL info@foodresearchlab.com WEBSITE www.foodresearchlab.com 12

  13. THANK YOU

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