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THEUKMARKETRETAILSTOREVISITBYTHEFOOD RESEARCHLABASDA,MILTONKEYNES,UK. 30THOCTOBER2023 01
Tounderstandtheproductavailabilityinthe UKSupermarkets,especiallyatAsda’s. AGENDA BACKGROUND Asda is one of the largest UK groceries by marketshare,with14.7%inthesupermarket sectorafterTesco&Sainsbury's.Asdais seekingtoovertakeSainsburyastheUK's second-largestgrocerysupermarket. 02
SUPERMARKETSWEEP MARKETSHARE,MAY2022 SOURCE:KANTAR,2022 03
GREATBRITAIN GROCERYMARKETSHARE(12WEEKSENDING) 04
BrandObserved Companyoverview: Hovis Ltd is a British flour and bread manufacturer. It was founded in Stoke-on-Trent and began mass manufacture in Macclesfield, Cheshire, in 1886. Following a series of mergers, it became a subsidiary of Rank Hovis McDougall in 1962.Both the Gores Group and Premier Foods announced in November 2020 that they had sold their holdings in the company to the British-based private equity group Endless LLP. Hovis specializes in high wheatgerm wholemeal flour, and the bread is baked separately.ItalsomakesNimblebrandlow-caloriebread. TargetProductCategory:Wholemealbread NameoftheProduct: Hovis 05
NUMBEROFPRODUCTS:4 WholemealMediumSliced WholemealThickSliced Wholemeal Small Loaf GranaryWholemeal 06
NutritionalInformation Per100g Energy:221Kcal Fat:1.8g Carbohydrates:37.8g Sugars:4.1g Protein:10.0g Salt:0.90g VitaminB1:0.23mg PrimaryIngredient: WholemealFlour(Wheat),Water,Wheat Protein,Yeast,GranulatedSugar,Salt,Soya Flour,WheatFlour(withaddedCalcium, Iron,Niacin,Thiamin),VegetableOil(Palm, Rapeseed),Emulsifiers:E471,E472e; Preservative:E282,CaramelisedSugar, FlourTreatmentAgent:AscorbicAcid WHOLEMEAL MEDIUMSLICED Sweetener: Sugar Servingsperpack:20 Servingsize: 40g Grains:Wholemeal Flour (Wheat),OriginalGranaryBlend (GranaryMaltedWheatFlakes (9%),ToastedWheat,Toasted Rye),BarleyFlour,BarleyFibre 07
NutritionalInformation Per100g Energy:221Kcal Fat:1.8g Carbohydrates:37.8g Sugars:4.1g Fibre:6.8g Protein:10.0g Salt:0.90g VitaminB1:0.23mg PrimaryIngredient: WholemealFlour(Wheat),Water,Wheat Protein,Yeast,GranulatedSugar,Salt,Soya Flour,WheatFlour(withaddedCalcium, Iron,Niacin,Thiamin),VegetableOil(Palm, Rapeseed),Emulsifiers:E471,E472e; Preservative:E282,CaramelisedSugar, FlourTreatmentAgent:Ascorbic Acid.rimaryIngredient Sweetener: Sugar WHOLEMEAL THICKSLICED Servingsperpack:17 Servingsize: 47g Grains:Wholemeal Flour (Wheat),OriginalGranaryBlend (GranaryMaltedWheatFlakes (9%),ToastedWheat,Toasted Rye),BarleyFlour,BarleyFibre 08
NutritionalInformation Per100g Energy:221Kcal Fat:1.8g Carbohydrates:37.8g Sugars:4.1g Fibre:6.8g Protein:10.0g Salt:0.90g VitaminB1:0.23mg PrimaryIngredient: WholemealFlour(Wheat),Water,Yeast, GranulatedSugar,WheatProtein,Salt,Soya Flour,WheatFlour(withaddedCalcium,Iron, Niacin, Thiamin), Vegetable Oil (Palm, Rapeseed),Emulsifiers:E471,E472e; Preservative:E282,CaramelisedSugar,Flour TreatmentAgent:AscorbicAcid. WHOLEMEAL THICKSLICED Sweetener: Sugar Servingsperpack:14 Servingsize: 29g Grains:WholemealFlour(Wheat), Original Granary Blend (Granary Malted Wheat Flakes (9%), Toasted Wheat, Toasted Rye), BarleyFlour,BarleyFibre 09
PrimaryIngredient: WholemealFlour(Wheat),Water,Original GranaryBlend(GranaryMaltedWheatFlakes (9%),ToastedWheat,ToastedRye),Wheat Protein, Granulated Sugar, Yeast, Soya Flour, Salt,WheatFlour(withaddedCalcium,Iron, Niacin,Thiamin),BarleyFlour,Caramelised Sugar, Emulsifiers: E471, E472e, E481; VegetableOil(Palm,Rapeseed),Preservative: E282,BarleyFibre,FlourTreatmentAgent: AscorbicAcid. NutritionalInformation Per100g Energy:221Kcal Fat:1.8g Carbohydrates:37.8g Sugars:4.1g Protein:10.0g Salt:0.90g VitaminB1:0.23mg GRANARY WHOLEMEAL Sweetener: Sugar Servingsperpack:17 Servingsize: 47g Grains:WholemealFlour(Wheat), Original Granary Blend (Granary Malted Wheat Flakes (9%), Toasted Wheat, Toasted Rye), BarleyFlour,BarleyFibre
GuiresFRLisaglobalcontractR&Dthatassistsfoodandbeverage manufacturers with food product development. A team of food scientists andtechnologistsfollowasystematicprocess,beginningwithgaining consumerinsightsfrommarketandconsumerresearch,followedby prototypedevelopment,formulationandproducttestingforsensory profile and quality. Moreover, the team assists with creating packaging designs that align with the regulations, ensuring the product developed is successful.
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