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Social Media Marketing

Social Media Marketing. Show of hands. Four Stages of Social Media. Courtesy of http://barnraisersllc.com. Am I bovvered? Lauren is!. £27,278. £40,000. £100,000. Social Media Engagement Model. Highly Targeted. CONNECT. CONVERSE. Highly Engaged. Unengaged. SHARING. BROADCAST.

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Social Media Marketing

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  1. Social Media Marketing

  2. Show of hands

  3. Four Stages of Social Media Courtesy of http://barnraisersllc.com

  4. Am I bovvered? Lauren is! £27,278 £40,000 £100,000

  5. Social Media Engagement Model Highly Targeted CONNECT CONVERSE Highly Engaged Unengaged SHARING BROADCAST Un Targeted

  6. Social Media Marketing • It’s all about raising your profile • It takes time and commitment • Listen -> Talk -> Engage • It’s not about technology • Relax: it’s traditional legal marketing • Word of mouth reputation is the result

  7. Outlook Connector

  8. LinkedIn Actions • Improve your Company profile • Get more Fee Earner profiles added • Build your connections • P.S. Connect with me on LinkedIn • Do NOT ask for recommendations • Research prospects before you meet • A “button” on your staff profile won’t do it! • Make some “LinkedIn” time each week • Join some Groups. Start one?

  9. New things on LinkedIn • Endorse specific skills with one click • Notifications have changed in your toolbar • Company page updated allowing a new “banner” • Follow thought-leaders e.g. Richard Branson & apply to become one

  10. How to abuse a group you “run”

  11. LinkedIn advertising • Company size, Industry, Geography

  12. Blogging • Needs to be regular • Pithy & opinionated, not sanitised • Share the load • Do it off the main website (SEO benefits) • Ghost writers? • Lawyers/trainees blogging in their name • Sector specific blogs? • Use the content for newsletters & social media linking

  13. Twitter • What can you say in 140 characters? • Try and post a tweet once per day • Don’t post TOO often, you lose followers • Design a background • Sector specific Twitter accounts • Re-tweet to build relationships • Hootsuite – use to schedule Tweets

  14. Use your Twitter background

  15. Twitter -> Web -> Print

  16. Mine’s bigger than yours!! Last updated on 5 October 2012

  17. Hootsuite – save time! Conscious can “connect” with 3,466 people on LinkedIn

  18. Facebook • Not just for “the kids” • “Listen” first, what are others saying about you? • Who in your firm has a Facebook profile? • Engaging with the younger generation for recruitment

  19. Get a decent Facebook page

  20. Facebook advertising • Sex • Age • Status • Geography • Events (Birthday, Moving house) • Education (Level, establishment) • Employment • Interests • Connections (via Fans)

  21. How it all connects

  22. http://www.conscious.co.uk/presentations

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