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Google Travel

Google Travel. Class 702_e Alexandre Clavel & Stéphanie Chappuis 14th March 2013. Our presentation. Introduction, history Companies bought by Google Creation of new software Added -value to customer. History. Actuality. Companies bought by Google.

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Google Travel

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  1. Google Travel Class 702_e Alexandre Clavel & Stéphanie Chappuis 14th March 2013

  2. Our presentation Introduction, history Companiesbought by Google Creation of new software Added-value to customer

  3. History

  4. Actuality

  5. Companiesbought by Google : data basis for air travel : vacation rentals : gastronomic guide : American travel guide and search engine

  6. Google also overtook : geolocalisation enabling to share itineraries as video : share geolocalisedpictures

  7. Challenges • Interfaces are not related • New threat • Searching engine •  no production of any touristic product • Google must earn money • pay to be on the top list? • Sale of more advertisement places

  8. New softwares

  9. Google Map

  10. Google Earth

  11. Google Streetview

  12. Google traduction

  13. Flight search

  14. Hotel Finder

  15. Google Adresses

  16. Added-value for the customer • “Dream, Search, Book, Live an experience and Share”. • A complete offer : Before, during, after • Trackingyourbehaviour • Suggestingadditionalcontent • Vertical integration

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