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Future Directions Strategic Communications Plan

Future Directions Strategic Communications Plan. FCDC/GOS/TNM FGDC Coordination Working Group January 11, 2005. Strategic Communications Plan. Future Directions team effort Lesley Ogrosky Tricia Gibbons Alison Dishman Carol Brandt Stu Davis John Clark Karen Wood Denver Beaulieu-Hains

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Future Directions Strategic Communications Plan

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  1. Future Directions Strategic Communications Plan FCDC/GOS/TNM FGDC Coordination Working Group January 11, 2005

  2. Strategic Communications Plan Future Directions team effort • Lesley Ogrosky • Tricia Gibbons • Alison Dishman • Carol Brandt • Stu Davis • John Clark • Karen Wood • Denver Beaulieu-Hains • Pat Hytes • Robin Fegeas • Shirley Hall • Bob Samborski

  3. Strategic Communications Plan • Team adopted charter to meet Future Directions objectives • Workshop to identify key audiences • Message development exercise with Coordination group • Team developed plan and sought outside input

  4. Strategic Communications Plan • Plan establishes framework for joint communications activities • FGDC/GOS/TNM coordinate activities and provide the lead • Seek active involvement and participation of FGDC member agencies and organizations

  5. Strategic Communications Plan • Focus on benefits of collaboration to support decision-making, to leverage resources, to minimize redundancies and ways to share data and information • Encourage shared responsibilities among all of us to achieve our common goal of assuring access to reliable geospatial information

  6. Strategic Communications Plan • Collaborative, pro-active approach with federal, state, tribal, local government, academic and private sector to develop, support and implement a National Strategy for Geospatial Information • Intended as a living document • Work with other Future Directions action teams to implement their work plans

  7. Strategic Communications Plan • FGDC secretariat provide communications support for Future Directions teams and activities • Identify and publicize best practices in development of national geospatial strategy • Communicate and support other communication activities on relevance of spatial data to wider community • Communicate benefits of interoperability

  8. Objectives • Encourage Federal, state and local governments to promote goals of NSDI • Encourage state, tribal, local government and private sector to participate in FGDC, GOS and TNM activities and programs • Increase awareness of resources needed to build NSDI

  9. Objectives • Work collaboratively with FGDC public and private partners to communicate and improve understanding and benefits of NSDI to OMB, Congress and key decision makers • Work more effectively with FGDC partners to gain their agencies support for NSDI

  10. Primary Audiences • FGDC partners • Tribal, state and local governments • Federal agencies • Non traditional information users and private sector • OMB, DOI Budget Office, Congress

  11. Secondary Audiences • Other FGDC Future Directions teams and activities • Public interest groups • Homeland security • Utilities • Program managers • Media outlets

  12. Messages and Talking Points • Coordination group exercise to draft develop messages • Follow up meeting with team to refine

  13. Theme Message • We All Have a Leadership Role to Play in Building the Spatial Data Infrastructure for the Nation – the NSDI • Help us identify and define those roles, responsibilities and relationships

  14. FGDC Federal Partners • The whole is greater than the sum of its parts: all levels of government must work together to communicate, cooperate, coordinate and collaborate to build the NSDI

  15. FGDC Non Federal Partners • We all have a part to play in building the spatial data infrastructure • Here’s what you can do Get involved Share your data Form partnerships Spread the message

  16. Tribal, Local and State Governments • Federal geospatial programs and resources provide valuable information to meet local needs • Combining your local data with national data aids decision making • Sharing information across boundaries helps improve service delivery and reduces costs

  17. Non Geospatial Organizations • The ability to relate places with events is priceless • Everything happens somewhere • Geospatial data aids decision making • Visualizing demographic data helps you bring together multiple sources of information for a more complete picture

  18. Opportunities and Tactics • Focus on awareness, value and benefits • Results • Outcomes

  19. Opportunities and Tactics • Take advantage of existing venues • Take the lead with support and participation of partners • Promote each others activities • Reach out to audiences for information and collaborative opportunities • Provide materials for partners to promote message

  20. Communications Activities • Publications • Website • PowerPoint Presentations • Conference Activities • Face-to-face meetings • Other opportunities

  21. Next steps • Identified list of short term activities • Need your active support and participation • Develop action plan • Help us implement it • We all have a leadership role to play in building the NSDI!

  22. FGDC Can’t Do It Without You! • Should FGDC Create Communications Subcommittee or Working Group to guide implementation? • Comments, Suggestions, Sign Up

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