Future Directions Strategic Communications Plan

1. Future Directions Strategic Communications Plan FCDC/GOS/TNM FGDC Coordination Working Group January 11, 2005

2. Strategic Communications Plan Future Directions team effort • Lesley Ogrosky • Tricia Gibbons • Alison Dishman • Carol Brandt • Stu Davis • John Clark • Karen Wood • Denver Beaulieu-Hains • Pat Hytes • Robin Fegeas • Shirley Hall • Bob Samborski

3. Strategic Communications Plan • Team adopted charter to meet Future Directions objectives • Workshop to identify key audiences • Message development exercise with Coordination group • Team developed plan and sought outside input

4. Strategic Communications Plan • Plan establishes framework for joint communications activities • FGDC/GOS/TNM coordinate activities and provide the lead • Seek active involvement and participation of FGDC member agencies and organizations

5. Strategic Communications Plan • Focus on benefits of collaboration to support decision-making, to leverage resources, to minimize redundancies and ways to share data and information • Encourage shared responsibilities among all of us to achieve our common goal of assuring access to reliable geospatial information

6. Strategic Communications Plan • Collaborative, pro-active approach with federal, state, tribal, local government, academic and private sector to develop, support and implement a National Strategy for Geospatial Information • Intended as a living document • Work with other Future Directions action teams to implement their work plans

7. Strategic Communications Plan • FGDC secretariat provide communications support for Future Directions teams and activities • Identify and publicize best practices in development of national geospatial strategy • Communicate and support other communication activities on relevance of spatial data to wider community • Communicate benefits of interoperability

8. Objectives • Encourage Federal, state and local governments to promote goals of NSDI • Encourage state, tribal, local government and private sector to participate in FGDC, GOS and TNM activities and programs • Increase awareness of resources needed to build NSDI

9. Objectives • Work collaboratively with FGDC public and private partners to communicate and improve understanding and benefits of NSDI to OMB, Congress and key decision makers • Work more effectively with FGDC partners to gain their agencies support for NSDI

10. Primary Audiences • FGDC partners • Tribal, state and local governments • Federal agencies • Non traditional information users and private sector • OMB, DOI Budget Office, Congress

11. Secondary Audiences • Other FGDC Future Directions teams and activities • Public interest groups • Homeland security • Utilities • Program managers • Media outlets

12. Messages and Talking Points • Coordination group exercise to draft develop messages • Follow up meeting with team to refine

13. Theme Message • We All Have a Leadership Role to Play in Building the Spatial Data Infrastructure for the Nation – the NSDI • Help us identify and define those roles, responsibilities and relationships

14. FGDC Federal Partners • The whole is greater than the sum of its parts: all levels of government must work together to communicate, cooperate, coordinate and collaborate to build the NSDI

15. FGDC Non Federal Partners • We all have a part to play in building the spatial data infrastructure • Here’s what you can do Get involved Share your data Form partnerships Spread the message

16. Tribal, Local and State Governments • Federal geospatial programs and resources provide valuable information to meet local needs • Combining your local data with national data aids decision making • Sharing information across boundaries helps improve service delivery and reduces costs

17. Non Geospatial Organizations • The ability to relate places with events is priceless • Everything happens somewhere • Geospatial data aids decision making • Visualizing demographic data helps you bring together multiple sources of information for a more complete picture

18. Opportunities and Tactics • Focus on awareness, value and benefits • Results • Outcomes

19. Opportunities and Tactics • Take advantage of existing venues • Take the lead with support and participation of partners • Promote each others activities • Reach out to audiences for information and collaborative opportunities • Provide materials for partners to promote message

20. Communications Activities • Publications • Website • PowerPoint Presentations • Conference Activities • Face-to-face meetings • Other opportunities

21. Next steps • Identified list of short term activities • Need your active support and participation • Develop action plan • Help us implement it • We all have a leadership role to play in building the NSDI!

22. FGDC Can’t Do It Without You! • Should FGDC Create Communications Subcommittee or Working Group to guide implementation? • Comments, Suggestions, Sign Up