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MODULE 1

MODULE 1. Community Economic Development and the Role of Planning. Objectives. Explain what Community Economic Development (CED) is and how it differs from other approaches to economic and community development

forrest-duke
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MODULE 1

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  1. MODULE 1 Community Economic Development and the Role of Planning

  2. Objectives • Explain what Community Economic Development (CED) is and how it differs from other approaches to economic and community development • Discuss the objectives, key issues and necessity for Community Economic Development • Determine the importance and the effect of CED on Community Futures • Examine an organization’s role in CED

  3. What is Community Economic Development? Community Economic Development is a process by which members of a community come together out of a common interest, concern for, and desire to develop their community Community Economic Development fosters the integration of economic, social, and environmental objectives

  4. Interrelationship between the Community Economic Development and the Social, Economic, and Environmental Activities Social Economic CED Environmental

  5. Key Characteristics • Done through collective action in and by the community • More than economic in approach and aims (encompasses social, cultural, & environmental) • Means to an end – generates economic benefits to the community • Emphasizes community partnerships

  6. Key Characteristics continued • Accountability to community as stakeholder and authority • Self-reliance /entrepreneurial in approach • Based on a plan and planning process • Integrated / holistic – many perspectives • Long-term oriented – beyond short-term horizons

  7. The Objectives of Community Economic Development • Diversify the local economy, reduce economic vulnerability and make the community more sustainable • Improve existing infrastructures • Replace declining business and industry sectors • Increase opportunities for youth employment, investment and the entrepreneurial environment • Build capacity for change within the community • Develop peoples’ and organizations’ capability to manage it

  8. Key Strategies of Community Economic Development • Commitment to the role of volunteers • Sustainability and stewardship • Strategic planning • Entrepreneurial attitudes • Emphasize changing knowledge-based economy • Human resource development • Advanced communication strategies • Global outlook • Strategic alliances • and the list goes on …

  9. Principles of Community Economic Development • Develop community accountability • Develop community engagement • Build capacity or leadership within the organization and the community

  10. How Does CED Differ? • Traditional Economic Development • Externally focused towards perceived outside opportunities • Emphasis on community promotion/lobbying of external groups for desired action • Highly reactive to outside opportunities as they arise • Community Economic Development • Internally focused towards perceived internal needs/potential • Emphasis on community power over economic decision-making and self-help action • More methodical to reach wide consensus on overall plan before implementation

  11. Is Community Economic Development the Combination of Community Development and Economic Development? • The combination of the two disciplines increases the ability to deal with the issues that impact the well-being of the entire community • Community Futures aim at creating organizations that practice CED

  12. Case Study: “To Club orNot to Club” • Take 10 Minutes…

  13. A CED Model for Community Futures Articulation of Community Goals & Objectives (Social & Cultural Values) Use of Local Resources for Development (Physical, Natural & Community) CED Active Participation & Local Initiative in the Choice & Implementation of Strategies for Improvement

  14. Community Futures: What Business Are We In? There are three broad dimensions to the work of a Community Futures: • Planning and organization of a development strategy • Constructing and maintaining an infrastructure to support functions established to be conducive to entrepreneurial and/ or business activity • Improving worker skills, income levels, and employment opportunities in the community

  15. Four Functions of Community Futures’ Activities • Information - Gather and distribute relevant data on community region • Integration - Pull together key representatives and act as a sounding board / point of referral for subjects of interest • Planning - Planning, collaborating / decision-making on future development • Action - Carrying out key activities / projects in alignment with strategic plan

  16. Two Main Roles of Community Futures The majority of Community Futures activities are performed in either a LEAD or SUPPORT role: • LEAD Role: More concerned with initiating action and taking responsibility for making decisions • SUPPORT Role: More concerned with generally supporting the actions and activities of other organizations

  17. Exercise: “Positioning and Roles” • Take 10 minutes…

  18. Why is Community Economic Development Needed? Community Futures help a community by: • Outlining the social and economic factors affecting the community • Developing plans and activities which will assist the community • Ensuring the ongoing appropriateness of plans and activities over time to meet local needs

  19. Summary and Exercise • Take 10 Minutes…

  20. Introduction to Planning • Exercise: “Introduction to Planning” • Take 10 Minutes…

  21. What is Planning? • There are two types of planning: • Strategic Planning – envisions the future and plans how to make that a reality. • Operational Planning – organizes the tasks to complete the goals of strategic planning.

  22. Benefits of Planning • Increasing awareness of issues that may affect the community • Establishing reference points against which results can be measured • Reducing “management by crisis” with “proactive management” • Providing a basis for continuity

  23. Realities of Planning • Planners must ensure that strategic planning and directional decisions are sound, thoughtfully developed and in the best interests of the organization and its communities

  24. SWOT/ KRAs Mission Goal Setting Vision Action Plans Plan to Plan Evaluate Steps in the Planning Cycle

  25. Planning to Plan Pre-Planning entails: • Establishing a schedule and budget for planning and related activities • Completing an environmental scan • Conducting a competitors analysis • Directing a community needs analysis • Analyzing socio-economic trends in the community

  26. Strategic Planning Should Address Three Fundamental Questions: • Where are we NOW? • Situational Analysis • Where are we GOING? • Vision • How do we get THERE? • Mission, goals, objective, and strategies

  27. Vision Statement • A Vision Statement is a description of the future and what you want your community to look and be like • A Vision Statement should look at the social, economic, cultural, educational and political values and priorities of the community

  28. Mission Statement • A Mission Statement describes the roles and direction of the Community Futures and answers: • Who we are • What we do • For whom • How we do it

  29. SWOT Analysis

  30. Key Result Areas / Strategic Initiatives • Key Results Areas (KRAs) are activities which are identified as needed attention or management • Usually four or five that require attention for a coming year or two

  31. Goal Setting • Goals identify the strategic areas required to carry out the Community Futures’ mission and to achieve its vision • It may take up to three to five years to complete the long-range goals

  32. The Planning Team • An effective planning team should include the following individuals: • Key policy makers, decision-makers and staff • The Board of Directors, management and staff • Representatives from other committees.

  33. Exercise: “The Role of Planning in Your Community Futures” • Take 10 minutes…

  34. Operational Planning and Budgeting • Establish roles and responsibilities • Schedule time frames • Allocate financial resources. • Set objectives • Determine action plans • Monitor and evaluate processes and planning

  35. Summary and Exercise • Take 10 Minutes …

  36. MODULE 1 • Thanks for taking Community Economic Development and the Role of Planning • Reminder – evaluations, sign up sheet

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