OPM Session #10

1. OPM Session #10

2. Kathy Molnar-Kimber Homework www.Rheumatoid-Arthritis-Decisions.com • Audience: • People with Rheumatoid Arthritis (RA), family, care givers, maybe healthcare or social workers that work with RA patients. • Over 1 million people in US with RA. Although only 10% of arthritics have RA, searches on rheumatoid arthritis number more than half as many searches done on arthritis. • Dominant emotions for RA patients: • Fear of loss of future mobility, job, income, independence,

3. Grief. • Want hope • Event Script: Teleconference, Webinar • Event Driver: • Cold months: RA often worse in cold, especially cold rainy weather. • Christmas: Give your loved one the hope and information for beginning to heal • Jan. Today’s a great day to start • Valentine’s Day: Give your body the love it needs. • Something for every month • Event Theme • Healing Choices for RA.

4. Help other RA patients rebuild their health and lives so they can reach full potential, especially children with Juvenile RA. • I’d like to help others regain a life with bundles of energy, flexibility and strength while reducing or eliminating pain and stiffness. • Friends have asked me how I’m healing. I tell them, here provides more detail. • Credentials: • I used the found techniques to go from barely walking-- hobbling with a cane, no gardening, no dancing, constant, often excruciating pain, swollen fingers, stiff elbows and wrists, crossed toes, brain fog, ... to dancing a small part in a local production of Nutcracker ballet!

5. Western trained physicians had said that there was nothing else that could be done after 30+ years of RA. I agreed that they didn’t know how to bring my health back. I searched elsewhere…and questioned current dogma. • Used my scientific training to develop a new view of disease, approaches and strategies. It’s supported by the scientific literature and the health improvement of hundreds of patients, including me. • Helps support your body’s ability to heal so instead of your health spiraling down the hill, it improves with more stamina, strength, flexibility, etc. • KMK: Ph.D., University of Penn in Immunology, 50+ publication in scientific journals, 6 patents, [helped 1 drug

6. which is now used for transplantation, a second agent: modified virus for selectively digesting away brain cancer is in clinical trials.] • Diamensionalize the problem: • A very little description on the pain—RA patients already get enough. • Negative sales approach: Maybe this isn’t for you. [Sidebars with examples] • If you’re waiting for your physician to tell you this information, then this may not be for you. Historically, physicians take years, often decades to embrace new views and approaches. If you want changes now and are

7. willing to pay attention to your body,… • However, I encourage you to take the information and discuss with your physician or healthcare provider • Identify the enemy: complexity of disease, no one single cause • Empathize see credentials • Paint a picture:----positive effects that this will bring • Enjoy life --Dancing, gardening, energy, play with children, be there when needed, etc.

8. Present actionable info or content: Monthly teleseminars or webinars • There are at least 15 different sets of triggers for rheumatoid arthritis flares. • List all 15. Today I’d like to talk about how to pick one that may be giving you trouble. • These would be telltale signs if x triggered flares. How common it is, • Natural ways to test yourself by eliminating the trigger, how long you have to watch to really find out if it applies to you, • Natural ways to help your body to deal with the challenge dnd fully resolve issues. • May bring in extra expert or two for discussion. Maybe mention supplements

9. Sample topics: • RA patients often are deficient in certain nutrients. Boosting those nutrients and specifically boosting their absorption can help healing. • Food sensitivities • Infections, Etc. • Present the ultimate solution: • See above—depends on the trigger of RA symptoms, have found ways, some free or low cost to address each issue. • Your body produces inflammation for a reason. When you take inflammation inhibitors, the underlying reason

10. hasn’t disappeared so your body makes more inflammation—and you need more drugs. (Called drug tolerance). • While these approaches take longer, they can be done while still taking medicines to gradually fix the problem triggered by inflammation and gradually reduce your body’s need for inflammation. • Actionable: • Will fit the trigger(s) being discussed. • Horrifying alternative: giving reasons to go to sale page, how to continue this journey that we began together today

11. The RA pain, stiffness, fatique downhill spiral. • Most drugs eventually become ineffective. Continue on your current drug treatment only path. Quote studies on how long each series remains effective, how it builds tolerance. • Earlier you start, the easier it is to help your body heal. • Future Products: Books / ebooks, then teleseminars / webinars on other types of arthritis, autoimmune diseases, including fibromyalgia and chronic lyme. Develop CME products for integrative physicians, then eventually physicians, rheumatologists and residents. 

12. E-mail Invitation • Event: Teleconference with KMK for Rheumatoid-Arthritis-Decisions.com • Audience: small list is mostly RA patients, my credentials in healing from RA and as scientist are on website. Including photos of my dancing in local production of Nutcracker ballet • First Email invitation: • Dear Health Conscious RA Friend, • If you’re saddled with an ugly flare that just won’t go away… • If you have a bin of direct mail flyers, each claiming that they have the cure, but wondering which one would actually help you…, or

13. If you long for the days when you had no pain… • It’s time to make a difference in your health and your life. Are you doing the same thing and getting the same unsatisfactory results? It’s not your fault. Much of the same information on RA is just repackaged—without a healing roadmap. Or, the hype on a product makes Mt. Everest look like an anthill. • Here’s your chance to change your course. • To begin your healing, you need to sift through the myths, facts, and half-truths. Pick out what pertains to you. But if that doesn’t excite you, don’t despair. • I’ve spent years separating the facts from the myths, the half truths and the “need more information”. Details matter.

14. They make a huge difference --like the difference between lighting your path with a lightening bug, sunlight, or …lightening. As an example, here’s myth #1: Your doctor said you’re showing the symptoms of RA. You also have that DR4 genetic marker. It’s associated with RA severity. “There is no cure.” Fact: 10-30% of patients diagnosed with RA go into remission within their first 2 years. Fact: Add the right nutrient and the rate of remission more than doubles! In this FREE telephone conference, you’ll learn:

15. 9 things that can aggravate your RA…maybe even trigger a flare. Some may bother you now while others may not …YET. [Besides tomatoes, potatoes, peppers, eggplant, weather, inactivity] • The nutrient that doubles your rate of remission within the first 2 years. The best foods, and the right dose. • The best sources for a second nutrient that’s often deficient in over 50% of RA patients. A deficiency causes joint and muscle aches and pains. We’ll discuss 3 ways to boost your levels. • If you’d like to begin a healing journey, sign up now for the Free 1 hour telephone conference call. There are only 145 slots and I’d like you to benefit!

16. Sign up button It won’t cost you a dime more than calling your Aunt Suzie in Topeka, Kansas. Some of you may ask, why would I hold a free telephone conference to help you? It’s because I’ve been where you are, and I’ve since put down my cane. I smile everyday as I enjoy life. But it nags me that others do not know how to help themselves heal. Do you have sleepless nights worrying about how many more years you have before you’re disabled? If so, it’s time to take a fresh look at the facts, myths, and half-truths and begin your healing journey.

17. If any of your family, friends, or colleagues could benefit, please pass along an invitation to join us on the call. Sign up button Talk with you in two weeks! Be sure to call in 15 min. early to introduce yourself. Sincerely,  Kathy  Katherine L. Molnar-Kimber, Ph.D. P.S. There’s hope. At one of my darkest hours, my daughter and husband gave me the proverbial kicks that led to these healing insights. And you have the opportunity to benefit!

18. P.P.S. In three weeks, you’ll be beginning your healing journey with 2 essential nutrients when you sign up below. Otherwise, how are you going to heal? Sign up button

19. Rodney Trotter Homework Event Drivers People have spent significant dollars on courses covering how to start an on-line business. They have spent hours designing a site, doing all the tech stuff to get it up and running and spent hours learning how to drive traffic via SEO, PPC or ezines etc, but they are seeing no return for their money or work. We fix that by: 1. Showing them how to get more money on same traffic. 2. Showing them how to make their PPC campaign profitable. 3. Showing them design changes that can make a big difference in conversions. They have told their spouse and/or in-laws that this internet marketing stuff can give them security but everyone doubts them. We show them how to prove them wrong and grow their on-line income without spending more than they are making.

20. If you attend the event you will get a piece of software that tells you more about your site's traffic than Google Analytics or any other single software package and its free at end of event. When I show them a way to make a return on all that money spent on internet marketing courses, PPC and long, hard days of work – when they start seeing a growing income from what my product gives them (improved conversion rate), then I will have a customer for life and a great testimonial/referral source. Event Theme How to turn a losing or marginal e-commerce site into a money maker.

21. Possible titles for event: 1. Stop leaving money on the table – Grab that conversion 2. Double on-line income with current traffic 3. How My Traffic Dropped but My Income Soared Event Format Webcast of me interviewing Scott Zetlan regarding how he optimized is multiple sites for maximum conversions.

22. Event Script

27. List Building Drive traffic to opt-in/registration page (http://www.taguchisplittest.com/) using 1. PPC networks – Ad Words 2. Ezine banner ads 3. Topic forum post and signatures 4. Social network sites – Linkedin, Hubpages, Squidoo 5. Ask registrants to email friend regarding offer – provide form on thank-you page As an incentive to register, they will be given access to a tool to find “Probability of Commercial Intent” for a list of keywords. Since most people interested in our software will be involved in PPC and SEO of a website, they would find this tool useful. It will be the first of several tools provided to people that subscribe to our software.

28. After registration, they will be entered into an auto-responder that will introduce the software via videos of its various parts and how to use the information. I am not sure if presenting this prior to the event will take away from the impact of event. Scott will show how he uses the software and how testing in general allowed him to live a good live from his internet business. Since they get the front end analytics part of the program if they attend the event, seeing it in action could possibly improve event attendance. Ongoing Events We will have a blog where we discuss testing and where people can leave their experiences using the software. From this information, we can identify success stories and do a new video with them to create other OPM events. By creating multiple videos and placing on video sharing sites, we can drive traffic to opt-in form and generate new subscribers on a continuous basis.

31. Free 56-page report: • “Your ‘Beat the Recession’ Guide to Work-from-Home Opportunities” • Report shows the hottest opportunities to earn extra income from home (or how to develop a full time income working from home). Includes 54 opportunities in total, resources to get you started, and tips from those who are already successfully making money with each opportunity. • Event Script Outline

32. Bruce Carlson’s Homework Project: Website marketing solutions for local small business owners and independent professionals in central and northern Wisconsin. Providing a semi-turnkey solution for local business owners to establish a stronger Web presence, and thus improve their Website and Internet marketing to local customers by leaps and bounds. Price range of 5-10k per sale with consulting and Website marketing tools included. Price of package will depend on whether or not they already have a Website. Event drivers The information we will provide in this event is crucial to making your business flourish during difficult

33. economic times. It is a cure for the financial “dis-ease” that is infecting local business owners in central and northern Wisconsin right now. 2. The information you will acquire during this event will show you why there is a golden opportunity for you as a local business owner right now to capitalize on something that your competitors haven’t got a clue about. How to take advantage of a recessionary Web boom for local businesses. Proof elements emphasized here, with local news stories about the plight of business owners and the decrease in sales, etc.

34. Event theme Local news about the recession, economic downturn, etc. with specific stories about how it’s affecting business owners you may know personally. The hidden “silver lining” in this financial storm cloud. Why searches for local businesses and services are increasing at an incredible rate on Google and Yahoo! … and what specific, simple steps you can take as a local business owner to get in front of this fast-growing crowd of hungry customers. 3-person interchange: 2 experts (one small biz marketing expert and one SEO expert) being grilled by the skeptical host to get at the “truth” of this.

35. Proof elements again. Numbers, percentages. Especially emphasizing and showing how few local business owners have any kind of effective search engine presence. Event format Basic 45-minute phone-in teleconference, since many of these people are not Web savvy. Basic needs Teleconference bridge line. Event freebie

36. Highly-detailed report telling them the simple and unvarnished truth about Website marketing for local business owners and how to start getting more local searches to their Websites (if they have a Website; if they don’t we will help them get one, and that will be part of the offer coming out of the event). Event script outline A. Spokespersons’ credentials Joe Blow is an Internet search engine expert (this market probably doesn’t know what SEO stands for, so best not to use the term) with X number of years experience and who has worked for company A, B, C, etc. and helped

37. get company B such-and-such a ranking on the search engines. • 2. Bob Woo is a small business marketing consultant who has worked with local business clients throughout the upper Midwest for X number of years. • B. Dimensionalize problem • What cutbacks are you having to make right now? Will your family be able to even think about a vacation this year? You have to feed them and house them and clothe them too. Any money left over for anything but necessities? How about meeting payrolls and covering your overhead costs, how’s that going? Getting any credit right now? Are retail customers going to the big box stores now instead of to you? Are you being forced

38. to discount heavily in order to keep customers coming in the door? Maybe you’re having to carve into your savings… People are downsizing their budgets, and that means not going to the dentist as often as they may previously have done. Same with medical and chiropractic. Etc. Is your current advertising and marketing helping you stop the bleeding? C. Identify the enemy Web services that charge an arm and a leg to build you a Website, only to have it do nothing for your business. Agencies that know nothing about real Web marketing, but charge you through the nose anyway. Snake oil

39. salesmen and get-rich-quick hype artists who’ve made you jaded about the Internet. Non-locally oriented Web designers, etc. who pitch local biz owners about being “global” and getting business from distance sources. (The local business owner says, “What do I want with global? I just want to get more local customers in the door.) D. Empathize I understand exactly how it is for you, because I’m a small business owner too and I’ve been in the same boat. It’s certainly not your fault that you haven’t been able to get the Web to work for you. We small business owners have our hands full just trying to run our businesses, especially when the economy’s in trouble. How can we be

40. expected to learn all this Web stuff? So we trust some guy to do it for us, we pay him good money, and nothing happens. You have good reason to be cynical and jaded. E. Word picture A simple turnkey solution that will establish your local business on the Web and help you be the one whose Website people see when they do a Web search for “Wausau roofing contractor” or “Marathon City dentist.” During the presentation we will establish why having a Website is so much more important than just having a local Google listing that leads to a nondescript Web Yellow Pages listing.

41. F. Actionable information During the presentation we will tell them everything they need to do to get better results in local searches. We will give examples of local business owners and independent professionals who are doing this. We will especially share a LOT of free valuable info about Internet marketing. G. Lift the skirt We will then talk about how there is a turnkey solution that does this foryou (in the event it’s all Greek or you don’t have time or just don’t feel like dealing with it). We will also mention that only one business owner in each niche within a 25-mile radius will be allowed to get this deluxe package.

42. H. Call to action Call our 24-hour toll-free hotline now. Or go to such-and-such Web page (since these people need to be prequalified further for this fairly high-end package, there will be a form for them to fill out). I. Crossroads close Do you want to keep slugging it out (the economy isn’t going to bounce back overnight) with your current underperforming marketing and seeing the same results you’re seeing right now? Or will you be one of the winners who’s smiling as your local business thrives and flourishes during these painful economic times? It’s up to you.

43. J. Final call to action Again, bring in the urgency motivator. Time is short. Limited time special discount. Only one business owner in each specific business niche allowed to purchase. Go to web page xxx or call xxx now.

44. Camille Poisson’s SALES PAGE Homework (Early Draft) (At the end of the Webinar, attendees will be directed and prompted to click for details on their BONUS GIFT for attending—a $3,000 DISCOUNT on a QXCI system purchase PLUS $5,000 worth of FREE EXTRAS—offered for a limited time ONLY TO Webinar attendees. The link will lead to this Sales Letter Page.)

45. DURING THIS LAST HOUR: YOU’VE HEARD AND WITNESSED, FIRST HAND, HOW THREE ALTERNATIVE HEALTH PROFESSIONALS LIKE YOURSELF, ARE PRODUCING DRAMATIC RESULTS IN SPECIAL NEEDS CHILDREN WITH ADD/ADHD AND AUTISM—AND GETTING THOSE RESULTS IN A FRACTION OF THE TIME IT NOW TAKES WITH TODAY’S STANDARD METHODS… YOU’VE REVIEWED ACTUAL CASE STUDIES ON HOW A NEW, INNOVATIVE TREATMENT APPROACH IS BEING USED AND HOW IT HAS DRAMATICALLY IMPROVED THE LIVES OF THESE SPECIAL NEEDS CHILDREN…

46.  AND YOU’VE ALSO SEEN HOW THIS NEW TREATMENT STRATEGY COULD EASILY INCREASE YOUR SUCCESS RATE, AND HOW YOU CAN INCORPORATE THIS STRATEGY INTO YOUR OWN PRACTICE NOW—FOR BETTER RESULTS WITH YOUR OWN PATIENTS— THAT’S GREAT. —BUT S-T-O-P! BEFORE you READ any further: PLEASE NOTE…

47.  IF For ANY Reason: YOU ARE PRESENTLY SATISFIED WITH YOUR PATIENT LOAD INCLUDING THE NUMBER OF CHILDREN WITH ADD/ADHAD AND AUTISM YOU ARE TREATING… PERFECTLY SATISFIED WITH THE METHODS YOU ARE NOW USING AND YOUR RESULTS … OR… IN NO WAY INTERESTED IN LEARNING AND IMPLEMENTING A NEW TECHNOLOGY INTO YOUR PRACTICE…

48.  THAT’S FINE. I DON’T WANT TO WASTE ANY MORE OF YOUR TIME. TO BE HONEST, THE NEW TECHNOLOGY I’M ABOUT TO INTRODUCE TO YOU—IS NOT FOR EVERYONE. I THANK YOU FOR ATTENDING THE QUANTUM SOLUTION WEBINAR. AND I SINCERELY WISH YOU THE UTMOST BEST AND CONTINUED SUCCESS WITH YOUR ALTERNATIVE HEALING PRACTICE… HOWEVER, FOR THOSE OF YOU WITH AN EYE FOR THE FUTURE WHO VIEW NEW TECHNOLOGY AS AN OPPORTUNITY—TO EXPAND YOUR PRACTICE, ASSESS

49. AND HEAL YOUR PATIENTS IN LESS TIME THAN YOU HAVE EVER IMAGINED POSSIBLE—THEN I URGE YOU TO READ THE FOLLOWING REPORT... Click Here to Order or Call 1-866-388-3901 Finally… Breakthrough Energy Medicine Technology That Will Revolutionize Your Practice And turn You Into A High-Demand, 21st Century Alternative Medicine Practitioner With Just a Click of a Mouse… Be a pioneer in your alternative health field. Take the leap into 21st century energy medicine with the

50. QXCI (Quantum Xrroid Consciousness Interface) System. A State-Of-The-Art Quantum Biofeedback device that will… *Dramatically Increase Your Client Result Rate and Produce Those Results in a Fraction of Time… * Process accurate, individualized test results and therapy indicators, unlike any other therapy device on the market today… * Double Your client base—by Putting Your Services in High Demand… *And Best of All… DOUBLE Your Revenues Within the First Year…