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the Senses of Humor

the Senses of Humor. Kimberly A. Neuendorf, Ph.D. Paul D. Skalski, Ph.D. & Others. Four Distinct Humor Mechanisms. Disparagement: Humor is seen as originating in malice, and a sense of superiority over others (Freud, 1960; Hobbes, 1651/1981; Zillmann & Bryant, 1980) Incongruity:

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the Senses of Humor

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  1. the Senses of Humor Kimberly A. Neuendorf, Ph.D. Paul D. Skalski, Ph.D. & Others

  2. Four Distinct Humor Mechanisms • Disparagement: • Humor is seen as originating in malice, and a sense of superiority over others (Freud, 1960; Hobbes, 1651/1981; Zillmann & Bryant, 1980) • Incongruity: • The juxtaposition of inconsistent or unexpected elements produces a cognitive thrill (Schopenhauer as cite in Martin, 2007; Koestler, 1964) • Arousal/Dark: • Humor is apprehended via physiological arousal rising to an extreme level, or via a release of pent-up tension (Spencer, 1860; Berlyne, 1972) • Social Currency: • The achievement of a sense of group belonging might accompany playful interaction or a sharing of insider knowledge (Chapman, 1983; Dundes, 1987; Pollio, 1983)

  3. Four Distinct Humor Mechanisms • Disparagement: • What do you call a man with half a brain? • Gifted. • Incongruity: • What's the difference between roast beef and pea soup? • Anyone can roast beef. • Arousal/Dark: • Why do Scotsmen wear kilts? • So the sheep won't hear the zipper. • Social Currency: • What's the difference between a new husband and a new dog? • After a year, the dog is still excited to see you.

  4. The “Senses of Humor” Perspective (Neuendorf et al.) • Each individual has preferences across various humor mechanisms—this profile may be unidimensional or multidimensional.* • The individual will seek media content that potentially matches their profile.* • Media content that has potential for multiple humor mechanisms will be more successful.* • Individual with common senses of humor profiles will be more compatible. * - Confirmed in past studies by authors

  5. Disparagement Sarah Mania! Sarah Palin’s Greatest Hits by liberal online blogger Josh Marshall (6 million hits) http://www.youtube.com/watch?v=NrzXLYA_e6E

  6. Incongruity • The Landlord with Will Ferrell • (on Funnyordie.com) (81,000,000+ hits) http://www.funnyordie.com/videos/74/the-landlord-from-will-ferrell-and-adam-ghost-panther-mckay

  7. Arousal “Ow My Balls” from the film Idiocracy (2006) http://www.youtube.com/watch?v=wAg1r6zw7Bg

  8. Social Currency • Jib Jab • Irish Step Dancing:http://sendables.jibjab.com/view/5WsrwJRLb1fXmmvd • Unnecessary Force:http://sendables.jibjab.com/view/HZdw0QqHKJoPogmd

  9. Multis • Disparagement + (Verbal) Incongruity: • 1. What’s the difference between Florida and yogurt? Yogurt has an active culture. • 2. So, two blondes walk into a building. You’d think one of them would have seen it.

  10. Multis • Incongruity + Social Currency? • The One Semester of Spanish Spanish Love Song (Clevelander Mike Polk; 8.2 million hits) • http://www.youtube.com/watch?v=ngRq82c8Baw

  11. Viral YouTube Videos • Judson Laipply (Evolution of Dance) (260 million hits) • http://www.youtube.com/watch?v=dMH0bHeiRNg • Liam Kyle Sullivan (Muffins, Shoes) • Shoes—One of YouTube’s first viral videos (53 million hits) • http://www.youtube.com/watch?v=wCF3ywukQYA&feature=related • Muffins—Decidedly amateur-quality video (21 million hits) • http://www.youtube.com/watch?v=1tcR19y7GPM

  12. END

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