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Which Foundations are your Best Foundation Funding Prospects? Part 1 Defining what makes a best foundation prospect is easy to agree on – it is that foundation that is most likely to fund your organization, in the amount you need, when you need it.
The funding factors that are the most determinate are: Location of Recipient or Project. Giving Category. Grant Size. Location of Recipient or Project. Giving Giving Trends. Giving Interests. Types of Support.
03 Location of Recipient or Project. Geography – yours and theirs – is important. Our research has shown that funders can be quite geographically specific in their mandate (think “community foundations”), and will often reject otherwise very good proposals based on geography alone.
03 Giving Category. Arts, health, education, the environment, social services, sports and recreation, international causes – almost all funders are specific in terms of which non-profit categories they wish to fund.
03 Grant Size. Grant size can be overlooked, but it’s important to note that if you are asking for too much—or even too little—the funder may be less likely to fund your project over a competing project that has an ask amount more in line with the funder’s giving preferences.
03 New versus Old Recipients Giving. Determining the degree to which a foundation is receptive to funding new opportunities is another key factor to evaluate.
03 Giving Trends. Reviewing a funder’s funding history should also include reviewing the overall, general trends in giving. For instance, is their funding to the arts increasing over time, or decreasing within your category?
03 Giving Interests. “Giving interests” are frequently a more specific level of funding interest within a category. For instance, “performing arts” is a specific funding interest within the Arts category, and “ballet” would be an even more specific interest within performing arts.
03 Types of Support. Knowing what types support the foundation is willing to fund is also important. While some funders will not specify where or how the grant dollars should be spent, other funders will explicitly provide only program support, or may choose not to fund capital campaigns.