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What is advertising ? Different types of ads Examples Creating an ad Storyboard Scripts

Advertising videos. What is advertising ? Different types of ads Examples Creating an ad Storyboard Scripts. Tourism Australia. What is advertising?. Advertising is used to inform, remind and persuade an audience about a particular: Product A place or business A service, or

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What is advertising ? Different types of ads Examples Creating an ad Storyboard Scripts

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  1. Advertising videos • Whatisadvertising? • Different types of ads • Examples • Creating an ad • Storyboard • Scripts

  2. Tourism Australia

  3. What is advertising? • Advertising is used to inform, remind and persuade an audience about a particular: • Product • A place or business • A service, or • A cause • Q: What do you think the advertisement about Australia was trying to do? A: Trying to persuade people to come to Australia.

  4. Different types of ads

  5. Travel/tourism

  6. Food/restaurant

  7. Promoting an event

  8. Charity/fundraiser

  9. Sales/specials

  10. New product/limited edition

  11. New business/company

  12. Local event

  13. TRAILERS OR PREVIEWS Movies Video games TV

  14. Examples of ads on TV Food/restaurant Travel/tourism Promoting an event Charity/fundraising Sales/specials New business/team New/limited addition Local event “Trailers” or “previews” are types of ads: Q: Which type of ad advertised Australia? A: Travel/tourism Video games Movies TV

  15. Creating an advertising video There are four phases to create an advertising video: PLANNING CREATING EDITING MARKETING

  16. PLANNING PHASE • Think about the idea you wish to market • Think of your target audience • Select a genre (comedy, drama, romance, horror etc.) • BRAINSTORM • What’s your idea? • Where are you going to film? • Who are your characters and who are your actors? • When are you available to film? • What sort of environment do you need (consider the weather)? • Construct a storyboard • Furnish a script • Rehearse script with your actors • Do you have a camera? Blank tapes? Let’s go to the next phase…

  17. CREATING PHASE Your actors should know your script. Organise a meeting point with them. Don’t forget your props, costumes and any other equipment. Start filming: SHOT  SCENE FINAL PRODUCT (PARAGRAPH  CHAPTER  BOOK) SHOT: From when you start recording till you pause. SCENE: Usually filmed in one location. FINAL PRODUCT: All shots and scenes are filmed to create the final product! Do you have a computer? Editing software? Let’s go to the next phase…

  18. EDITING PHASE Connect your camera to the computer Open the video editing software you wish to use Combine, cut, edit the footage you have captured to create your video Add music, voice over or sound FX to make your video more exciting Is your video finished? Burn it onto a DVD, USB or video. Last phase…

  19. MARKETING Now your video is done, let’s sell your idea ….

  20. Storyboard

  21. Script

  22. YOUR TURN: • A lot of tourists visit the Torres Strait, but most of them go • straight to Thursday Island and fail to explore our beautiful • island – Horn Island! • Exercise: Create a travel/tourism advertisement for Horn • Island. Start by creating a STORYBOARD. • Ideas: • What can visitors do at Horn Island? • What can they see here? • What shops, restaurants and other services do we have? • Schools, police station, medical centre? • What about the people? Are they friendly? • Where can visitors stay? • Are there any tours? Do we have history? War sites? • Start thinking about what beautiful landscapes we have • for your video (the wharf, blue water, beaches, Kings Point, • Cable Beach, airport, new roads, new shop, school, sport • stadium)

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