5 Important Steps : Does Your Website Content Complement With Your Brand Identity?

1. 5 Important Steps : Does Your Website Content Complement With Your Brand Identity? I remember as it was told to me once, ‘Brand’ is a mere feeling, and it could never turn into anything tangible. Think about it once! When you think of a brand; for example, ‘Nike’, what comes to your mind? Is it their tagline –‘Just Do it’? Is it their Logo –‘swoosh’? Or how it thrills you with the persona ‘Nike’ has? There you go, these are all feelings that you get when you think of a brand because of the aura that has been created by these brands in your mind. Try thinking about other brands and discover for yourself! These are parts of branding that gives a ‘brand’ (non-tangible identity); a tangible touch. We can design a logo, we can write a creative copy, we can show it through best visualization, but is there any technique through which you can evolve the feeling in someone which the brand could offer? No, that’s not possible unless you treat your brand as a personality and then let the market revolve around that brand. So, here we are, let’s understand how Brand Identity Creation could be portrayed through relevant factors. It is a cliché requirement these days to have a website/blog of your own company, especially when you stand among Brand Identity Creation Agency in Delhi, but it is essential to know how these tools help in maintaining your brand identity, and reflecting the ‘feeling’ that we just talked about in above lines. 1)Brand Voice > Your Voice Imagine your brand has a strong and bold personality, but the content that your website portrays is highly irrelevant. Does it do any justice to the brand? No? Then why would you let injustice happen to your very own brand? Your website content should be such that the moment someone is reading it loud, the person sitting next gets to know that the content belongs to ‘this’ and ‘this’ brand without hearing the

2. brand name. A brand doesn’t need to flatter itself everywhere and should not depend on any vague and irrelevant thing just to boost traffic on the webpage because that turns out to be temporary! You need to see what brand has been up to in market and what communication has been going among the market about it? When an agency makes an Integrated Brand Marketing Communication plan for a brand, the very word ‘Integration’ justifies the thought of keeping everything in Sync. So, yes, even the website content has to be in sync. Therefore, let your brand –the ‘feeling’ do the talking in form of your content. 2)Your brand > Other Brands What is it that lets your brand stand out than the ones in its league? If it were to be given identification, how would it be identified? No two persons are same, even if they are humans; No two brands are same, even if they sell same stuff. It is essential for you to make your Brand Identity transparent among the market, so that people get to know what it offers, how is it different from others? They should have a reason to choose your products over others, otherwise if everyone is same and offers same thing then there are umpteen options available in market to choose from. Let them have a reason to stick around! Understand that we have a product parity market and customer is the king even if they have a 10rs note in their hand, the scope to enter a store and the decision to spend those 10rs is brilliant in itself. There are multiple options to choose from in various categories. Someone who has to eat something has to undergo the process of decision making in sub-categories as well, 10rs there = Biscuits/Chips/Cakes/Snacks/Meal/Wafers/Ice-cream/2 Minutes Noodles etc. So, in a world of so many options, give them a separate identity supporting your brand, in order for them to choose you over and over again. And make sure the content that your website delivers has the same identity portrayed in it, so that the material stays intact and integrated in all the platforms. 3)Consistency > Bonus offers With the advancement in marketing techniques, it is essential to understand that the market itself has got advanced; the target audience you are looking towards has an idea that they are being been looked into. Gone are those days when marketers could come with schemes and let the audience invest into the trap, now they are no longer interested in being fallen and similarly, brands are not interested in building a trap anymore.

3. It is necessary to see that the content that your website is offering has potential to bring the audience’s esteem on the platform and not destroy it, for they love to make smart decisions and not being called fool for choosing abrupt options. Let them have that feel where they are the king, for they really are. Make sure the content is consistent enough in frequency and reach, because this generation has no interest left in bonus offers. They prefer Consistency over Bonus Offers. 4)Quality > Quantity It is not necessary that the longer your content is, the more reliable it is. Nobody likes to be bombarded with knowledge these days! Give them cut-to-cut points to take away, and come again in need of concise and clear answers. Let there be quality and authority in content than letting it be lengthy and lethargic. Even if the webpage turns out to be bland, a crisp headline will handle the attention of your audience. So, have your focus shifted on what all you are giving to them through your posts. Know that it isn’t required to give everything at once! Nobody likes to fed at once for whole day, let the feeding session be gradual and priority based. Have decisions ready on what to give, and what is to be followed thereafter, so that the digestion process of your audience stays healthy and they come back to you to fill their appetite of knowledge about the brand. 5)Consumer Voice = Brand Voice Last but most essential step is to engage your consumers in your brand context discussions. Your work doesn’t just end at the point where you tell them what your brand is, work starts from there. If ever asked what is the golden opportunity for a brand? It is to know what its audience feels about it! And the gold only shines when the brand voice and consumer voice are same. Make sure that your content is visible on such platforms where people can engage with it, so that you have an idea about how well/bad the brand has portrayed itself in the minds of its customers, and then take necessary steps to change or maintain the communication done.