Marketing 101 Presented by:

1. Marketing 101 Presented by:

2. Presentation Overview • Agenda • Marketing Overview • How to Create an Effective Marketing Strategy • Determine Target Audience • Plan your Strategy • Implement Strategy • Evaluate Progress • Marketing Checklist • Other Considerations

3. Marketing Overview

4. Marketing Overview • Introduction to Marketing • Marketing – every bit of contact your organization has with the outside world • Why is Marketing Important? • It will be the means by which your campus influences students and other administrators on campus to use OrgSync • What is a Marketing Strategy? • Marketing strategy is a method of focusing an organization's energies and resources on a course of action which can lead to the greatest benefit to the organization. • Key Factors to Consider: • Determine Timeline for Implementation • Understand Goals and Initiatives • Create a Budget for Expenses • Be Realistic with your Expectations

5. 5 P’s of Marketing Product What is the physical product or service being offered? Price What does it cost the students to use and what value does it provide? Promotion Are you providing the right information to drive interest? Placement Where are your marketing efforts located? People Who are the end users of the product? Marketing Overview

6. Create a Marketing Strategy

7. Target Audience • Without understanding your audience, it is difficult to effectively market to them • Who is your message targeted towards? • Campus Administrators • Student Leaders • Involved Students • Uninvolved Students • General Student Body • General Campus Community • Key Factors to Consider: • Every group is unique in their needs • Survey audience to find pain points Creating a Marketing Strategy

8. Plan your Strategy • Value Proposition – what motivates your target audience to act; examples include: • Ease Officer Transition • Improve Communication • Develop a Web Presence • Mediums of Communication • Email Campaigns • Campus Website • Banners/Posters • Flyers/Handouts • Key Factors to Consider: • The content should match the medium • Keep your message short and simple • Highlight key value propositions • Increase Recruitment Efforts • Promote Organization Events • Send Mass Text Messages • Classroom Announcements • Promotional Items • Campus Newspaper • PowerPoint on Campus TV’s Creating a Marketing Strategy

9. Implement Strategy • Once you have created awareness, it is time to drive your audience to act • Take advantage of key opportunities: • Orientation • Organization Fairs • Leadership Retreats • Staff Meetings • Develop Calls to Action: • What is going to make your students join OrgSync? • Prizes for most involved organization • Awards for best use of OrgSync • Positive ways to Mandate use: • Organization Registration • Funding Requests • Event Promotion Creating a Marketing Strategy

10. Evaluate Progress • Continuously monitor student adoption: • Use OrgSync reports to monitor adoption • Track success of various efforts • Refine process if marketing is ineffective • Are there any conflicts hurting your marketing strategy? • Consider what activities are occurring on across campus • Key Factors to Consider: • Marketing is not an event but a process and takes time • Results will not occur overnight • Design is an important aspect of marketing Creating a Marketing Strategy

11. Marketing Checklist

12. OrgSync Banners • People: student leaders, involved students, general student body, campus admins • Promotion: helps get the name out and draws student interest • Placement: hang up at high trafficked areas around campus • User Registration • People: student leaders, involved students, general student body • Promotion: inform students how to get started using OrgSync • Placement: provide to organization leaders to hand out at meetings • Flyers Targeting General Students • People: student leaders, involved students, general student body • Promotion: improve the way students manage their campus involvement • Placement: provide to organization leaders to hand out at meetings Marketing Checklist

13. On-Site Trainings • People: student leaders, involved students • Promotion: see what OrgSync is all about and receive hands-on training • Placement: introduce in conjunction with leadership retreats and organization leader gatherings • Organization Registration • People: student leaders, involved students • Promotion: inform student leaders how to setup their organization on OrgSync • Placement: place in department offices and hand out to both organization leaders and advisors • Flyers Targeting Student Leaders • People: student leaders, involved students • Promotion: tell student leaders how OrgSync will benefit their organizations • Placement: place in department offices and hand out to both organization leaders and advisors Marketing Checklist

14. Other Considerations

15. Custom Brand your Community • Customize community to make it feel like an in-house system • Replace OrgSync logo with campus name • Tailor navigation bar to match campus colors • Personalize community home to control what students see when they log in Community Branding

16. Integrate Department Website Maintain your institution’s brand while making the benefits of OrgSync more accessible to the campus community OrgSync Campus Portal

17. Questions?