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Blogs are like Preventive Maintenance

Blogs are like Preventive Maintenance. Stuart Smith, MBA, MSEAT. Why is blogging the Preventive Maintenance of Marketing?. Your [insert word] is a SHARK. You need consistency And a Schedule. What is a blog?. A Permanent Display of Your. Company. A Permanent Display of Your. Product.

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Blogs are like Preventive Maintenance

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  1. Blogs are likePreventive Maintenance Stuart Smith, MBA, MSEAT

  2. Why is blogging the Preventive Maintenance of Marketing?

  3. Your [insert word] is a SHARK

  4. You need consistencyAnd a Schedule

  5. What is a blog?

  6. A Permanent Display of Your Company

  7. A Permanent Display of Your Product

  8. A Permanent Display of Your Knowledge

  9. A Permanent Display of Your Expertise

  10. Company Product Knowledge Expertise Which is the most important to you?

  11. Company Product Knowledge Expertise Which is the most important to you?

  12. Company Product Knowledge Expertise Which is the most important to your customer?

  13. Company Product Knowledge Expertise Which is the most important to your customer?

  14. Why blog?

  15. Why Blog? Establish a web presence

  16. Why Blog? Name recognition

  17. Why Blog? Subject authority

  18. Why Blog? Inexpensive compared to other media

  19. Why Blog? Worldwide reach

  20. What Makes a Good Blog?

  21. What makes a good blog? Quality Content

  22. What makes a good blog? Links

  23. What makes a good blog? Keywords

  24. What makes a good blog? Call to Action

  25. What makes a good blog? SEO Basics

  26. What is Quality Content?

  27. Quality Content Informative

  28. Quality Content Readable

  29. Quality Content Rarely Mentions product or company name

  30. Quality Content Interest capturing title and headlines

  31. Quality Content Has pictures or videos

  32. Quality Content Makes people want to respond or know more

  33. Why Are Links Important?

  34. Links Links tell the search engines what is important about your webpage

  35. Links Links point readers to important pages and information

  36. Links 1 link per 150-200 words

  37. Links Link to web pages, other blogs, references

  38. Links Links need to be coded (html) correctly

  39. Bad Find out more at http://www.mintek.com/

  40. Good Learn more about better asset maintenance

  41. Keywords

  42. Keywords Words or short phrases

  43. Keywords Use keywords in titles, headings links and body

  44. Call to Action

  45. Call to Action Designed to stimulate a response

  46. Call to Action Place toward the end of a blog

  47. SEO Basics

  48. SEO Basics Subject matter is only half a blog

  49. SEO Basics Html coding is the other half

  50. SEO Basics Good/clean coding can add 1-2 hours to each blog

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