Your E-Marketing Solution

1. Your E-Marketing Solution

2. Who We Are Delivra is a privately held company founded in 1999 and headquartered in Indianapolis, with offices in major cities. Its clients span all major industries including associations, business services, consumer products, education,entertainment/travel, financial services, healthcare/insurance, not for profit, publishing, sports, and ad agencies. Some of Delivra’s clients include: ConsecoAmerican LegionArchdiocese of ChicagoFaith and Values Media Indianapolis Star The Buffalo NewsC&R RacingIndianapolis Indians NCAA Hall of ChampionsCreative Indoor Advertising Trimax Direct US Rowing Association eTapestry D.R. HortonQdoba Mexican GrillPurdue Alumni AssociationColorado Historical Society Indiana State Fair Fifth Third BankOld National Bank Union Federal Bank Clarian Health

3. What We Do Delivra helps organizations communicate by providing email technology and services. The company empowers marketers of all sizes by providing them with the user-friendly tools and support systems they need to create, send, and track email programs. • ASP model (web-based) Lyris ListManager • software – Rated #1 by JupiterResearch • EmailAdvisor deliverability tools - Rated #1 • by JupiterResearch • Database management and integration • Email lists • Appends (data enhancement) • Production services • Software training and technical support.

4. Email Software Delivra has added many user-friendly features such as hosted document and image storage, a word processing-style HTML editor, HTML templates, dynamic content filtering and other tools to enhance users' experience. Key Benefits • Hosted software for fast, easy set-up, no special equipment, no IT staff necessary. • Proven technology with over 4000 worldwide clients. • Create all list types - email marketing campaigns, newsletter/announcement lists, and discussion lists. • Mail up to 300,000 unique messages per hour. • Integrates with most databases - Microsoft SQL Server, Oracle and other databases. • Password-protected interface. Security levels are individually password protected.

5. Deliverability Tools The increasing use of spam filtering devices is having the unintended effect of stopping many legitimate emails from reaching their intended audience. To ensure that our clients get their important messages universally delivered, we have implemented a comprehensive email delivery assurance program. Deliverability standards include: •Full time staff dedicated to deliverability assurance. • Maintaining professional relationships with the top internet service providers (ISP's). • Blacklist and ISP monitoring. • Domain level volume throttles. • Multiple and dedicated IP addresses. • Spam content testing to alert users of potential problems. Our suite of EmailAdvisor products from Piper Software leads the industry. The EmailAdvisor system helps improve the deliverability and compatibility of email marketing and transactional messages. EmailAdvisor uses "audit addresses" to evaluate your HTML messages on many different criteria, and gives you critical, real-time information about your campaign deliverability. The EmailAdvisor "audit" has five different components. When you test a mailing or send a live campaign, you conduct an EmailAdvisor audit that generates insightful reports about your message's compatibility and deliverability success. Each audit includes the following reports: inbox snapshot, delivery monitor, content analyzer, blacklist monitor, and ISP monitor.

6. Database Management & Integration Delivra automates transfer of in-house data to/from your hosted email database with seamless integration through our Application Program Interface (API). Permanently eliminate manual data transfer to improve productivity and reduce possibility of errors. Our experienced IT team can deliver a custom solution to meet every need. Key Benefits •Deliver Web site content automatically to your email messages. • Track response behavior, e.g. opens, click-throughs, and Web site visits in your CRM system. • Trigger emails based on events, such as subscription expiration or membership renewal. • Connect online purchase activity with specific email campaigns to calculate ROI. • Customize your email functionality (GUI) to match your unique business processes and organization branding. • Eliminate manual data transfer to increase productivity and reduce possibility of errors.

7. Appends Delivra's data append services will enrich your customer file by appending useful data elements, such as email address, demographic characteristics, recreational interests and financial status to your records. When you have a better understanding of your customer base and can distinguish characteristics, you can improve list response rates by designing messages that speak directly to your customer’s desires. Key Benefits • Reduce mailing costs by converting your postal database to an email database. • Improve response rates with relevant content that your recipients want to read. • Obtain demographic, geographic and lifestyle information to focus your campaign efforts.  • Renew your undeliverable email records. Up to 30% of a typical email list can go bad annually. • Take advantage of mutli-channel marketing strategies with postal change-of-address match.

8. Production Services Delivra's experienced staff ensures that custom HTML templates, newsletter production, announcements and campaign management is completed on time and within budget. Key Benefits •Ensure consistent brand image. • Access the knowledge that comes from years of experience and thousands of email projects. • All work is project-based. Use it only when the need arises or every time you send a message. • Our production-style workplace can provide very competitive costs — even below in- house rates. • Maintain strict on time publishing schedules. • Assign your in-house staff to higher level priorities

9. Industry Trends and Standards for Marketing (bulk) Email Spam According to the DMA, a survey conducted by Opinion Research Corp. on its behalf showed that the average consumer got 78 pieces of Spam weekly, and Spam as a percentage of the email in consumer inboxes was 53.1 percent in February 2005.

10. Industry Trends and Standards for Marketing (bulk) Email Anti-Spam Technology New anti-Spam technology attacks the Spam problem at the source by identifying the domain identity of the sender rather than scanning text in the body of emails for red-flag words by analyzing the email domain, email address and originating IP address of suspected Spam to trace it to its origin. This emerging technology is in the early stages of development.

11. Industry Trends and Standards for Marketing (bulk) Email Deliverability Email marketers still need to monitor ISPs' email blocking vigilantly, as the problem has worsened. Twenty-two percent of permission-based email was blocked by top ISPs in 2004, up 3.3 percent from the second half of 2003, email management firm Return Path found in a study. "The Spam market changes every day, and ISPs are changing how they're doing things every day," said Jennifer Wilson, vice president of marketing at Return Path. "You can't look at it once and then forget about it. You have to be monitoring it on an ongoing basis."

12. Industry Trends and Standards for Marketing (bulk) Email Compliance • Federal CAN-SPAM Act • Sets an opt-out standard for commercial email • - Sender postal address - Opt-out mechanism - 10-day processing standard for opt-outs • Non-commercial email is not regulated. • Wireless domains have a higher standard of compliance and require ‘explicit • permission’ from recipient. - Valid return/from email address - No fraudulent intent California and Delaware have mandated an opt-in approach that prohibits unsolicited commercial email without a prior business relationship.

13. Industry Trends and Standards for Marketing (bulk) Email Permission • Recipients and marketers want tools that provide • for self-maintenance of email addresses. • Recipient tools to control content and frequency • of marketing emails are gaining favor. Relevance • reigns. • Organizations want to control employees’ email • marketing communication to ensure branding • and compliance.

14. Industry Trends and Standards for Marketing (bulk) Email Software Trends • Out-of-box applications customized to meet unique organizational • communications structures. • Automated data integration with email software to control data integrity • and provide easier access to users. • Triggered or event-driven emails reduce resource loads. • Out-sourced services. Most organizations don’t have the resources in-house • to manage the constantly changing complexities of email delivery and • regulatory environment.

15. Industry Trends and Standards for Marketing (bulk) Email Emerging technologies - RSS RSS is the trendy abbreviation for really simple syndication or rich site summary. But a new report from JupiterResearch claims RSS will not have a significant effect as a supplemental alternative to email marketing. According to the market researcher, 45 percent of marketers have no plans to deploy RSS to supplement email, and only 5 percent currently do so.

16. Your E-Marketing Solution