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WEBINAR The State Of Digital Business 2016 To 2020

WEBINAR The State Of Digital Business 2016 To 2020. Nigel Fenwick, Vice President, Principal Analyst. @NigelFenwick March 3, 2016. Call in at 10:55 a.m. Eastern time. The driving forces of change. Understanding customer dynamics. Predator?. Or prey?.

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WEBINAR The State Of Digital Business 2016 To 2020

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  1. WEBINARThe State Of Digital Business 2016 To 2020 Nigel Fenwick, Vice President, Principal Analyst @NigelFenwick March 3, 2016. Call in at 10:55 a.m. Eastern time

  2. The driving forces of change Understanding customer dynamics

  3. Predator?

  4. Or prey?

  5. New experiences change our expectations and impact our future value perceptions.

  6. Experiences must deliver desired outcomes to create value

  7. Customers value outcomes Digital prey Digital predator

  8. The digital transformation journey Progress so far

  9. By 2020, 47% of execs expect digital to influence >50% of sales. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  10. By industry, B2B will see a dramatic shift Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  11. Disruption is widely expected across all industries Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  12. Big companies will see the most disruption Large orgs must learn to become agile and innovative. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  13. Smaller companies see more opportunity through digital. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  14. Just 26% of CEOs set a clear vision for digital to employees. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  15. $ 25% understand potential for digital to change how the company creates and delivers value tocustomers. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  16. 21% have the right culture. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  17. 21% have the right people defining strategy. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  18. 19% have the right tech. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  19. 16% have the right people and skills to execute. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  20. 14% have the right processes. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  21. While digital business is a team sport . . . Marketing owns many digital activities . . . working alongside tech mgmt . . . and digital/eBiz teams Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  22. Today’s business

  23. Digital

  24. Digital Bolt-on is nota winning strategy.

  25. It’s time to rethink how your firm will create value Digital prey Digital predator

  26. Six tactics to accelerate your digital journey Steer your business toward future growth

  27. No. 1 Help your CEOto get their “Aha!”moment. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  28. No. 2 Launch a digital acceleration team. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  29. No. 3 Develop adigital talentstrategy. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  30. No. 4Change yourtechnologygovernanceprocess. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  31. No. 5Fix your technologyarchitecture. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  32. No. 6EmbraceyourCMO. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  33. WIM: what it means • The race for digital is on. • How your business creates and delivers value today will change. • Winners create new sources of customer value through evolving digital experiences. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  34. Evolve digital experiences to deliver the outcomes that will satisfy future customer desires Digital prey Digital predator

  35. What to do next • Take the Forrester Digital Readiness Assessment. • Excel Tool download: http://nigel.im/RES120981 • Check out the digital transformation playbook. • http://nigel.im/Playbook860 • Schedule an inquiry with Nigel. • http://nigel.im/DigitalInq • Get alerts when new research is published. • http://nigel.im/NFalert

  36. Nigel Fenwick Twitter: @NigelFenwick http://bit.ly/nigelblog

  37. Quick survey demographics

  38. 84% of respondents are executives. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  39. B2B and B2C Source: “The State Of Digital Business, 2015 To 2020” Forrester report

  40. Source: “The State Of Digital Business, 2015 To 2020” Forrester report

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