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Future of Retail Competition In Massachusetts

This report delves into the changing landscape of retail competition in Massachusetts, focusing on factors influencing customer migration between standard and competitive service offerings. Data from Apr. 1999 to Nov. 2001 is analyzed to understand the composition of electric retail services and customer loads. Macro and micro-level explanatory factors impacting competitive service adoption are discussed, such as acquisition costs, non-price advantages, and customer size. Explore the dynamics shaping the competitive energy market in Massachusetts. For source and additional information, visit http://www.state.ma.us/doer/pub_info/migrate.htm.

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Future of Retail Competition In Massachusetts

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  1. Future of Retail Competition In Massachusetts Just the Facts, Massachusetts Alvaro E. Pereira Director of Economic Policy and Analysis Massachusetts Division of Resources January 18, 2001

  2. Change in Competitive Service Relative To Standard Offer and Default Default Competitive No Data No Data Source: DOER Customer Migration Data

  3. Competitive Service: Customers and LoadChange over Time

  4. Composition of Electric Retail ServiceCustomer Load, Apr 99 - Nov 01

  5. Composition of Electric Retail ServiceCustomers, Apr 99 - Nov 01

  6. Competitive Service, Customer Load (kWh)Apr 99 - Nov 01

  7. Competitive Service, CustomersApr 99 - Nov 01

  8. Macro-Level Explanatory Factors • Cost to provide product • Acquire customers, Procure Product, Deliver Product, Maintain customers • Non-Price Competitive Advantages • Cost of Alternative (LDC) Products • Non-Price Alternative (LDC) Products

  9. Competitive Service, % of Total Load by Customer Type, Apr 99 - Nov 01

  10. Competitive Service, % of Total Customers by Customer Type, Apr 99 - Nov 01

  11. Competitive Service, % of Total Load by LDC, Apr 99 - Nov 01

  12. Competitive Service, % of Customers by LDC, Apr 99 - Nov 01

  13. Scale Matters!

  14. Micro-Level Explanatory Factors • Size of Customer • Competitive>Standard Offer>Default • Demand Patterns (Load Factor) • Specific LDC Prices • Specific LDC Outreach, Competitive Interface, Size, Characteristics of Customer Base

  15. For More Fun- http://www.state.ma.us/doer/pub_info/migrate.htm

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