16 Key Recruiting Trends for 2016 and Beyond

1. 16 Key Recruiting Trends for 2016 and Beyond Tony Lee VP – Editorial, SHRM May 12, 2016

2. Key Recruiting Trends A Few Assumptions: * Recruiting has experienced more change in the past 10 years than in the prior 60 years * We’ve adapted to these changes at a somewhat slower pace than other functional areas (depending on the company), but adaptation is coming fast because… * Our companies depend on us to adopt the most efficient and reliable techniques and strategies to identify, hire and retain top talent – or we’ll lose out to companies that embrace them better than we do… So what are those trends?

3. Key Recruiting Trends Trend #1: Strong company branding is critical. If you don’t tell your story, others will do it for you. Having an attractive career web site was a prerequisite 10 years ago. Now managing your brand and highlighting what makes you special across social media and elsewhere is a basic requirement. https://www.youtube.com/watch?v=OvfU1NpCJQQ

4. Key Recruiting Trends Marriott Google

5. Key Recruiting Trends Intuit Marriott

6. Source: National Society of High School Scholars Survey of 18,000 Americans Ages 15 to 29: Rank Your Ideal Future Employer

7. Key Recruiting Trends Trend #2: Think mobile first. Start by offering candidates a clean, simple, well-branded mobile presence. Once that’s in place, you can focus on ways to grab their attention and differentiate your job opportunities.

8. Key Recruiting Trends • Maintains your company branding • Provides full tracking and reporting • Offers easy-to-read job descriptions • Allows bookmarking and an easy ability to apply to jobs • Integrated with Facebook, LinkedIn and other SM for fast account creation & log in Components You Should Require:

9. Key Recruiting Trends Trend #3: Learn and embrace predictive analytics. The role of HR metrics has grown dramatically. While you may not need to hire a full-time data analyst, you (or your vendors) should have the ability to measure the effectiveness of all aspects of your recruiting efforts.

10. Key Recruiting Trends

11. Key Recruiting Trends Trend #4: Maximize employee referrals. Referrals are still the primary source of new hires. So why are most incentive payments so low? Some companies are turning every one of their employees into recruiters.

12. Key Recruiting Trends Jobvite 2015 survey of 1,400 US recruiters 78% list referrals as the most effective source for targeting and hiring high-quality candidates Other effective sources include social networks (56%), internship programs (55%), direct applications (46%) and external recruiters (38%) Traditional online job boards are down to 37% in 2015 from 57% in 2009

13. Key Recruiting Trends Trend #5: Tech is great, but the personal touch is still required. While technology rules recruitment, courting top talent once they’re identified requires a personalized message – as well as a promise that their career will flourish by joining your team.

14. Key Recruiting Trends Trend #6: Build strong talent networks. Learn to develop relationships with potential new hires long before relevant job openings are posted. One approach is to create “communities of engagement” where candidates can learn and make a difference.

15. Key Recruiting Trends Social Media Research from SHRM: • Recruiting via social media is growing with 84% of organizations currently using it and 9% planning to use it. • The top reason organizations use social media for recruitment? Recruiting passive job candidates, 82% said. • 36% of organizations have disqualified a job candidate in the past year because of concerning information found on a public social media profile or through an online search. 39% allow candidates to explain information of concern before a decision on hiring.

16. Key Recruiting Trends Linkedin remains the most effective social media site for recruiting Source: 2015 SHRM Survey on Use of Social Media for Talent Acquisition 2015 SHRM Survey on Use of Social Media for Talent Acquisition

17. Key Recruiting Trends Trend #7: Video has finally arrived. Leveraging video recruitment has been debated for years, but its time has come as Millennials (and even the rest of us) now rely on screens large and small for all aspects of career advancement.

18. Key Recruiting Trends Trend #8: Forge a relationship with relevant colleges and high schools. Not finding the skills you need in the open market? Try working with institutions of learning to co-create curriculum in return for gaining the first shot at new graduates as they complete their studies.

19. Key Recruiting Trends Trend #9: Why fight the relocation battle? Expand the use of remote employees. Talented candidates have options, and not relocating for a job is a popular choice. So to expand your applicant pool (and your global footprint), consider allowing more remote workers.

20. Key Recruiting Trends Telecommuting Update: • 93% of employers say work-from-home programs benefit both the employee and company • 75% say telecommuting has led to happier employees • 37% say it has reduced employee absenteesim • 48% of employees say they are less stressed and feel healthier when working from home Source: Families & Work Institute

21. Key Recruiting Trends Trend #10: Pay at least as much as your competitors for talent. Make absolutely sure that your total compensation package is competitive and, if one or more aspects are lagging, work with your senior management team to improve them.

22. Key Recruiting Trends Trend #11: Consider hiring more part-time and freelance contributors. If the full-time talent you seek is too difficult to find or costly to hire, fill each open position with multiple employees who have embraced the “gig” economy.

23. Key Recruiting Trends Trend #12: Simplify job applications. Poor completion rates for online applications results in the loss of top talent, poor word-of-mouth from candidates frustrated with the process and higher costs associated with abandonment in cost-per-click recruiting models. 23

24. Key Recruiting Trends Online Application Issues: • 50 percent of employers say the length of their job application process is a positive because it "weeds out" applicants. • Yet 60 percent of job seekers quit in the middle of filling out online job applications because of their length or complexity. • Recruiters can boost conversion rates by 300+ percent by reducing the length of the application process to five minutes or less. • How? Remove "nice to have" questions that aren't required on first contact with candidates and limit the number of screens people have to navigate to balance what's convenient for recruiters with what's user-friendly for applicants. Sources: CareerBuilder & Appcast

25. Key Recruiting Trends Trend #13: Hire more recruiters. Talent acquisition isn’t a cost center that should be squeezed during every budget review. Hiring is an investment in the future and companies that adopt this belief will attract the best and brightest candidates.

26. Key Recruiting Trends Trend #14: Applicant tracking systems (ATS’s) are improving. The range of ATS options has never been larger, and costs have fallen at many without a sacrifice in quality.

27. Key Recruiting Trends

28. Key Recruiting Trends Trend # 15: Candidate media use is evolving. “LinkedIn isn’t working as well because candidates rarely respond…unless they’re actively job hunting. Make sure your tactics reflect your targets’ behavior.” - Professional Sourcer

29. Key Recruiting Trends Trend #16: Source candidates where they live. Niche networks – rather then general job boards - attract targeted applicants by function, industry, location, protected class and social media interests.

30. Key Recruiting Trends Especially True for Disabled & Veteran Candidates • Prompted by Section 503 of the Rehabilitation Act • Mandates federally contracted companies to strive for 7% employment of candidates with disabilities within each job group • That 7% applies to the entire staff for companies with fewer than 100 employees

31. SHRM Talent Acquisition Support Resources • New SHRM Talent Acquisition E-Newsletter • SHRM website: • Talent Management section (soon to be Talent Acquisition) • SHRM LINE Employment Report • SHRM recruiting research surveys • HR Magazine

32. SHRM 2016 Annual Conference Join us June 19-22, 2016 in Washington, D.C. for the largest and best HR event in the world. More information at www.shrm.org

33. Key Recruiting Trends Questions?