Positioning a company to acquire desired business image

1. Positioning a company to acquire desired business image Unit 4 Objective 4.05

2. VENUE ATTRACTIVENESS is NECESSARY to ATTRACT and RETAIN ATTENDEES

3. ELEMENTS CONTRIBUTING TO VENUE ATTRACTIVENESS • FACILITY • Accessibility • Trade area/drawing radius • Parking • Surrounding area • Design/layout • Amenities • PERSONNEL • SENSE OF SECURITY

4. DESIGN/LAYOUT AMENITIES TRAFFIC PATTERNS Overcrowding of traffic will cause people to not attend Public Transportation Concessions Wi-Fi • Respond to customer expectations for ADEQUATE FACILITIES • Example: More female restrooms than male to alleviate long lines for female restrooms

5. PERSONNEL SENSE OF SECURITY Venues have responsibility to provide fans with a SAFE ENVIRONMENT Venues have POLICIES FOR SECURITY If a facility is not secure, people will not attend to avoid dangerous situations MAINTAIN ATTRACTIVNESS of venue and BETTER the EXPERIENCE for attendees • Maintenance Staff • Parking Staff • Ushers • Ticket Sale Staff • Concession Staff

6. EXPLAIN AND SELECT VENUE SIGNAGE Unit 4 Objective 4.06

7. PURPOSE of SIGNAGE • INCREASES BRAND AWARENESS • Ex: Logo signage on outfield stadium wall during televised game • Provide useful information to audience • Keep audience engaged • Increase revenue through PROMOTIONS • Business strives to EXPOSE LOGO IN THE BEST PLACE to MAXIMIZE REPEAT OR LONG-TERM EXPOSURE

8. TYPES of SIGNAGE • Banners • Dasher Boards • Floor graphics • Sideline billboards • A-frames • ELECTRONIC MESSAGE BOARDS • Rotational courtside messages

9. LOCATION of PROMOTIONAL SIGNAGE • Scoreboard • Sideline • RACECARS • Logos on the hood of a racecar maximizes logo exposure to TV and race audience • Equipment • Uniform/attire

10. What promotional signage do you see?

11. What promotional signage do you see?

12. Quiz Preview • #20 A local restaurant has decided to sponsor the local high school baseball team. Where should the signage be placed? • Second Base • The outfield wall • Street Poles • Parking garage

13. Venue Assignment Identify the VENUE for your event (4.05-4.06) • Must be a Triad area venue • Describe each of the following: • Accessibility – Is the venue easy to get to? Does it provide handicap parking? Shuttle Buses (Public Transportation)? • Trade Area – What kind of local business are around the venue? • Parking - Is it located near or far from the venue? Parking Decks? Pay for parking, how much? • Surrounding – Is it scenic? Parks? Fountains? Tourist Attractions? • Design/Layout – Find a picture of the venue layout. Does it meet the needs of your customers? (Ex. Enough restrooms) • Amenities – Is overcrowding managed? Are there concessions? Is there Wi-Fi? • Personnel – Is the venue staffed well for maintenance, concessions, ushers, ticket gates, parking? • Security – Are there Security Guards provided? Security Cameras? Parking Lots patrolled? • Choose three types of PROMOTIONAL SIGNAGE for your event that you will have at the venue three months prior to your event. • Identify the purpose of having promotional signage prior to your event at the venue of the event • Identify the TYPE of promotional signage • Create a VISUAL of each • Complete in PowerPoint and/or Word and submit to Edmodo by the end of the week

14. “You Do” • Choose a company to advertise for • Select a venue of whose signage to use for the advertisement • MUST have same target market for company and venue • Select what type of signage to use • Select the location of the signage • Create a visual graphic of what your signage will look like