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Advanced SEO for Dealers

Advanced SEO for Dealers. What Still Works on Google. Introduction – Ali Amirrezvani. 13 Years in Automotive Internet MArketing. CEO, Founder Dealeron (Located in the DC Metro Area). 2011 & 2012. Google certified Partner & Digital Agency. Key Takeaways/ Learnings.

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Advanced SEO for Dealers

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  1. Advanced SEO for Dealers What Still Works on Google

  2. Introduction – Ali Amirrezvani 13 Years in Automotive Internet MArketing CEO, Founder Dealeron (Located in the DC Metro Area) 2011 & 2012 Google certified Partner & Digital Agency

  3. Key Takeaways/Learnings What Google has Changed and Why Where Google is Going What to Avoid What Works Now Tools to Assess your Site

  4. Google Keeps Changing

  5. Google Keeps Changing

  6. How Does a Dealer Keep Up?

  7. What Google is doing and Why “[For users our goal is to] get them to their answer faster and faster” - Ben Gomes, Distinguished Google Engineer

  8. Google PANDA

  9. 3 Main Categories Design and User Experience Content Quality Websites Usage Metrics

  10. Panda’s Impact on Websites After Panda Before Panda

  11. SEO Pogo-Sticking

  12. Google PENGUIN

  13. What Did Google Say? Me Matt Cutts Head of Spam Team

  14. Google PENGUIN(April 24, 2012) Doorway Pages Spammy Links Keyword Stuffing

  15. Doorway Pages Specific Keyword Micro-Site Website B Website A

  16. Spammy Links

  17. Keyword Stuffing Lists of phone numbers (zip codes) without substantial added value Blocks of text listing cities and states a webpage is trying to rank for We sell 2012 Toyota Corollas. Our 2012 Toyota corollas are great. If you’re thinking of buying a 2012 Toyota Corolla, please contact our 2012 Toyota Corolla specialists at… Repeating the same words or phrases so often that it sounds unnatural

  18. Google VENICE

  19. “Acura Dealers” localization

  20. So What DOES Work on Google?

  21. SEO Expert David Mihm

  22. Top Local SEO Ranking Factors Website Content Reviews Google Plus Off-Site Factors

  23. Top Local SEO Ranking Factors

  24. Website Factors Integrated Blog Customer Reviews Custom Pages

  25. Plus Page Factors Proper Category Association Local Area Code on Plus Page Product/Service Keyword in Biz Title Quality/Authority of Inbound Links to Plus Landing Page URL Quantity of Inbound Links to Places Landing Page URL from Locally-Relevant Domains Location Keywords in Reviews

  26. Off-Site Factors – CITATIONS!

  27. Off-Site Factors – Local Links

  28. Reviews

  29. Video 52% of all videos that are viewed online are viewed from embedded pages on websites

  30. Social Signals Surpassing On-Site Factors?

  31. Yext • Yext • Name • Address • Phone Number

  32. Scrapebox • Scrapebox • Harvest thousands of URLs in seconds

  33. MajesticSEO – competitive backlink research • MajesticSEO • Generate comprehensive backlink lists from thousands of competitors.

  34. Raven Tools SEO Management Command your SEO Campaigns with authority SEO Link Building Research, Organize and monitor with ease SEO Rank Checking Go Beyond Rankings • SEO Research • Target keywords and links with precision

  35. How important is it to be #1?

  36. Questions & Answers ?

  37. Discuss YOUR 2012 Strategy Stop by Booth #1211

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