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eComm2008

eComm2008. Have You Got Something to Say? Providing Online Social Networks With a Voice. Silent, Social Networks?!. Why? Humans are social animals People need to talk Spoken communication is most natural Online verbal communication inevitable. Lessons Learnt.

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eComm2008

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  1. eComm2008 Have You Got Something to Say? Providing Online Social Networks With a Voice.

  2. Silent, Social Networks?! • Why? • Humans are social animals • People need to talk • Spoken communication is most natural • Online verbal communication inevitable

  3. Lessons Learnt

  4. 1. Fit the Environment • Piggyback on existing brands • Use APIs to add service • Seamlessly integrated • Fit snugly • with existing behavior • with current expectation • Clear user proposition

  5. Example: MySpace • group conversations

  6. Example: LinkedIn • peer-to-peerdiscussion

  7. 2. Call Triggers • Calling no longer an isolated event • Call triggers increasingly on screen • social network • email • calendar alert • Calls and online activity intrinsically linked

  8. 3. Reduce the Impact • Making calls can be disruptive • move away from the on screen context • find a phone, a number and dial • Receiving calls can be disruptive • interrupt current activity • distraction from on screen context • Can the impact of a call equate to a ‘Poke’?

  9. 4. Motivators • Average audio page residency 150secs • People will pay for the service • bespoke integration • advertising revenue • membership and subscription revenue • competitive differentiation

  10. Beyond the Computer • Context based calls move to other platforms • Android 1.4 • iPhone 2

  11. Cozy Conversations • Calls move from isolated wilderness • Calls snuggle with context

  12. Questions? Tim Panton Tim@PhoneFromHere.com

  13. AneComm 2008presentation –http://eCommMedia.comfor more

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