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Project Arrow. An introduction. Potential of India Post India Post has over 1.55 lakh post offices across India, with more than 1.25 lakh in rural areas This vast network provides a huge opportunity to connect remote areas with the mainstream. Project Arrow conceived in April 2008
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Project Arrow An introduction
Potential of India Post • India Post has over 1.55 lakh post offices across India, with more than 1.25 lakh in rural areas • This vast network provides a huge opportunity to connect remote areas with the mainstream • Project Arrow conceived in April 2008 • Focus on improving the core operations of post offices • & • Enhancement of “look and feel” to create a unique identity CONCEPTUALIZATION OF PROJECT ARROW • Present Scenario • 70% of India’s 1.1 billion people live in rural areas • Most villages & small towns do not have enough connectivity /outlets to the mainstream economy Make post office the “window to the world” for ‘aamaadmi’.
SCOPE AND OBJECTIVES OF PROJECT ARROW Scope Objectives "Get the core right" • Focused efforts to significantly improve four core areas of the postal service • Mail delivery • Savings Bank • Remittances • Office service levels • Make a visible, tangible, and noteworthy difference in post offices that matters to the common man • Verify and certify progress on ongoing basis using clearly defined Key Performance Indicators (KPIs) for each improvement area • Set the foundation for a comprehensive transformation of India post "Modernize the look and feel" • Broad approach to upgrade, enhance capacity and quality in • Branding • Technology • Human resource • Infrastructure
Four Core Areas “Get the core right” 3 4 1 2 Mail delivery Savings bank Office service level Remittances • Ensure same day delivery of mail received and same day dispatch of mail collected • Reduce transaction time at counters and for account transfer/closure and settlement of deceased claim cases • Improve customer satisfaction along all parameters from appearance to operations • Delivery of money orders on the day of receipt and providing web-enabled remittance services
GOALS AND ISSUES - Mail Functional Area Goals Issues • Punctuality in receipt of mail • Completion of beat sorting to include all mail in day’s delivery • All mail is not sorted for delivery on the day of receipt Mail receipt & beat sorting • Same day delivery of all mail received in the post office • All mail is not delivered on the day of arrival Mail delivery • Clearance of all letter boxes to connect with day’s dispatch • All letter boxes are not cleared every day Mail collection • Same day dispatch of all articles booked and collected from letter boxes • Mis-sorting and delay in mail dispatch Sorting and dispatch 1.1.5 5
KPIs AND TARGETS • Deviation of beat completion time Network Issues Issue KPI Target All mail is not sorted for delivery on date of receipt • Per cent mail sent for delivery (Speed Post) 100% • Per cent mail sent for delivery (Ordinary) 100% • Per cent mail delivered same day (Regd. Post) 100% • Per cent mail delivered same day (Speed Post) • Per cent mail sent for delivery (Regd. Post) 100% 100% 30 min 100% • Per cent mail correctly sorted (Speed Post) 100% • Per cent mail correctly sorted (Regd. Post) 100% • Per cent mail correctly sorted (Ordinary) 100% • Time from mail office to customer receipt Less than 24 Hrs • Mail transit time (end-to-end) As per norms • Per cent mail delivered same day (Ordinary) Mail All mail is not delivered on the day of arrival Mis-sorting and delay in mail dispatch 6
3b 1 2 3a Mail ACTIVITIES FOR IMPROVEMENT Issues Issue drivers Activities Activity No. • Improper mail arrangement • Revise mail arrangements – look for alternative transport 1 All mail is not sorted for delivery on day of receipt • Monitor mail arrival and take corrective actions 2 • Unreliable mail arrival • Insufficient time for beat sorting • Estimate required manpower • Employ outsourced manpower for peak load • Ensure postman multi-skilling • Implement beat sorting at mail office • Arrange bulk mail delivery from mail office 3 4 5 6 7 • Streamline pre-delivery processes • Ensure availability of equipment and accessories 8 9 • Inefficient sorting process • Improper beat planning • Carry out beat revision & reduce dead beat mileage 10 All mail is not delivered on the day of arrival • Postman availability • Develop beat back up 11 • Postman compliance • Strengthen monitoring of postmen performance 12 • Inadequate supervision • Strengthen monitoring of postmen performance 12 Mail Collection • Inefficient systems/ processes • Improve letter box clearance – mechanized clearance/rationalize 13 • Sorting process • Retain local mail during dispatch 14 Sorting and Dispatch • Incomplete address • Popularize PIN codes 15 7 7
GOALS AND ISSUES - SB Goals Functional Areas Issues • Ensure one-time transactions are within acceptable norms • All account transfer/closure and deceased claim cases are immediately worked on (zero pendency) • Customers need to wait unduly long • Delay in settling deceased claim and account transfer requests One time transactions – account opening, closure & transfer and deceased claim cases • Transaction time within acceptable norms • Automated operations (e.g., passbook printing, cash withdrawal) • No cash shortage at post office • Customers need to wait unduly long • Entries made manually in passbook • Shortage of cash delays payment Regular transactions – cash withdrawal etc. • Automated account balances at end of day • Faster end of day balances between HO and SO • No errors in end of day account balances • End of day account balancing is time consuming Back office – account balancing etc. 8 8
KPIs AND TARGETS – SAVINGS BANK • Time to open account Issue KPI Target Delay in settling account open, close & transfer & deceased claim requests • Per cent bank accounts electronically converted • Offices with all modules of Meghdoot & Sanchay Post installed 100% • Time to close account • Time to settle deceased claim case 5 minutes • Average transaction time for deposits Average transaction time is very high for regular transactions 6 minutes • Average transaction time for withdrawals End of day account balancing is time consuming • Time for account transfer SB 10 minutes 6 minutes 1 day 7 days 100% 9
ACTIVITIES FOR IMPROVEMENT Issue Drivers Issue Activity No. Delay in settling account open, close & transfer and deceased claim requests • Encourage depositors to register nominees • Complicated operating process 2 • Re-engineer savings bank operating processes • Digitization of all manual records Activities End of day account balancing is time consuming • Clarify rules for deceased claim cases • Cash not available at post office • Deceased claim verification rules not clear in the field • Manual processes 1 • Nominations are not available 3 Average transaction time is very high for regular transactions • Revise cash balances & withdrawal limits SB • Manual update of accounts • Digitize all manual records 2 • Old & complex operating processes • Re-engineer savings bank operating processes 3 • Manual update of accounts • Digitization of all manual records 2 • Complex and unclear account transfer process • Streamline account transfer procedure 4 5 6 10
CLARIFY RULES FOR DECEASED CLAIM CASES Why? How? – Implementation details Who? • Rules for settling deceased claim cases are not well understood in the post offices, leading to long lead times for settlement • Process for deceased claim settlement is not followed uniformly • Post office 1 1 • Maintain a register for deceased claim cases as per the format given in the SB manual (Dureja’s book) • All deceased claims should have a date of receipt 2 2 • Postmaster/Div. Head 3 • Check the register daily to ensure that applications are entered in the register on a daily basis 3 • Postmaster 4 4 • Division Head • In case of nomination, deceased claim application should be sanctioned within three working days of its receipt 5 5 • Postmaster/Div. Head • In case there is no nomination, application should be sent for verification on the day of receipt • Educate staff that as a rule, a death certificate attested by gazette/competent officer should be a reasonable proof of death 6 6 • Postmaster • Educate staff that as a rule, documents to identify deceased claimant include passport, driving license, PAN Card, ration card/other certificates issued by competent officer 7 7 • Postmaster • Pending deceased claim cases to be monitored on a daily basis • Postmaster 8 8 9 9 • If number of pending deceased claim cases exceeds five, the postmaster should quickly take corrective actions • Postmaster/Div. Head/PMG 11
Issues Goals Functional Areas Remittances GOALS AND ISSUES - Remittances Payment of Money Order • All money orders received to be paid on the same day • All money orders are not being paid on the same day • eMOs to replace manual money orders • Increased use of iMOs • Low usage of eMOs & iMOs Booking of Money Order 12
KPIs AND TARGETS – REMITTANCES Issue KPI Target All money orders are not being paid on the same day • Percent money orders paid on the same day 100% • Percent money orders booked as eMO Low usage of eMOs & iMOs 100%* • Percent money orders booked as iMO Remittances 100% * As per demand
To keep post office neat & clean to ensure highest customer satisfaction on ambience • Present level of ambience needs major improvement Ambience • To ensure consistency in quality of service • To ensure all counter transactions are completed within the specified time norms • To reduce waiting time at counters • Counter transactions often exceed the prescribed time limits • There are often long queues at counters Issues Goals Functional Areas Counter Operations • Ensure friendly interaction of staff with customers to enable highest customer satisfaction on staff behaviour • Current staff attitude in post offices is significantly lower than aspirations Customer Interface Office Service Level GOALS AND ISSUES – Office service level
KPIs AND TARGETS 10% Issue KPI Target Present level of ambience needs major improvement • Per cent of transactions that exceed the time norms as committed in the Citizen’s Charter • Customer satisfaction score on ambience (on a scale of 10) Inconsistent quality of counter operations with high waiting & transaction time 15 mins • Average waiting time at counters Current staff attitude in post offices is significantly lower than aspirations • Customer satisfaction score on quality of customer interface (on a scale of 10) • Per cent compliance of postmaster on the daily checklist prescribed Office Service Level 8 95% 8