1 / 12

Working for our newspaper partners, one lead at a time.

Working for our newspaper partners, one lead at a time. LoudJob.

fredericka-nolan
Download Presentation

Working for our newspaper partners, one lead at a time.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Working for our newspaper partners, one lead at a time. LoudJob

  2. “When a newspaper company sets out to become a whole market information and connection utility, it begins to target businesses it doesn’t yet serve, looking for important business jobs for which it can create solutions.”From Newspaper Next 2.0

  3. Mission Statement Our mission is to use lead generation email marketing to bring job seekers and hiring managers together quickly. Newspaper companies become the vertical through which successful leads and hiring choices are made.

  4. Newspaper Next 2.0 • The American Press Institute’s study outlining what newspapers must do to remain competitive in today’s market. • Borrell Associates - fastest growing revenue sectors: search, email and video. • LoudJob = targeted email marketing. • API and Newspaper Next 2.0 findings that newspapers need to move toward email marketing, search and video primarily for auto, real estate and recruitment. How do we do this? We don’t have time to develop new software, we’re trying to put a paper out…

  5. LoudJob can help • New and advanced headhunting service that can be offered at the newspaper level between classified rep and newspaper customer – are you or anyone you know of interested in learning more about XYZ job opening • Database of 15,000,000 professional working individuals that is updated and purged every 3 months. • We reach passive job seekers. • Database is built by proprietary software that acts as a web clipping service. Identifies potential job candidates name, location, industry, job title.

  6. Simple upload process • Book the sale in your classified ad scheduling system • Go to www.loudjob.com • Click on submit order • Fill in the blanks • Determine geographic blast zone : 100 mile radius, statewide, nationwide • Copy and paste job description and job title • Select recommended message or customize • Select URL for full job description and “how to apply”: typically will be your newspaper classified URL • Click submit order • Takes 60 seconds

  7. Our recommended message: Subject: [[First]], your job assistance. Hi [[First],  because of your background, I wanted to make you aware of an exceptional opportunity in [[City]] with [[Company Name]]. If you are aware of a good candidate or would like to know more, could you view the link to the detailed job description below? Thank you for your assistance. [[PositionTitle]][[PositionLink]]Sincerely, [[FromName]] 

  8. What to expect • Within 24 hours, blast will be sent out to everyone in our database that matches what your client is looking for. • After 5 days, go to www.blastresults.com • Log in to see your results: • LJ-steamboat-alfeeson: track • Industry average: 0.5% leads generated • Call your client for a full report on the outcome of the blast.

  9. SmartSender Results • CAN-SPAM compliant yet nearly filter-proof with industrial grade speed. • Personalized to each candidate. • Often better than phone: potential candidates can discreetly verify the recruiter is not their current employer checking on them and also discreetly look at the job details to ensure interest/fit before responding. • Bottom-Line Result: Highest deliverability rate in reaching pre-qualified prospects, more productive discussions (majority who respond meet requirements), and the applicants are already interested.

  10. Summary of the value for your clients • Higher reach rate to A-Players & increased quality • Targets specific skill set and geographic region • High volume of HR leads: better than industry 0.5% • Affordable • Clients easily understand what they got for their advertising investment – the proof is in the pudding

  11. What LoudJob does for newspapers • Fast results for your customers • Regain lost recruitment advertising revenue with new cutting-edge technology • Allows newspapers to go to clients and offer them a new way to fill vacant positions • Repositions newspapers as the recruitment community: focuses on local newspaper brand • Allows hiring managers an opportunity to reach job seekers across the country, quickly and effectively. • Continues and strengthens the tradition of the newspaper being the local information and connection utility.

  12. Bryna Larsen President bryna@loudjob.com 1-800-518-8652 ext. 834

More Related