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INTRODUCTION

VS. INTRODUCTION. The French buys for 162 euro of products of perfume shop, of hygiene or beauty a year. That it’s a world record. Séphora and Marionnaud are the two first chain of perfume shop in France. 25% of the market share for Sephora. 23% of the market share for Marionnaud. PLAN.

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INTRODUCTION

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  1. VS

  2. INTRODUCTION • The French buys for 162 euro of products of perfume shop, of hygiene or beauty a year. • That it’s a world record. • Séphora and Marionnaud are the two first chain of perfume shop in France. • 25% of the market share for Sephora. • 23% of the market share for Marionnaud.

  3. PLAN • History of Sephora and Marionnaud • Concept • Products • Communication • Client’s opinion

  4. Sephora’s HISTORY • Sephora was created in 1969 by Dominique Mandonnaud at Limoges. • From 1979 Dominique Mandonnaud opens about 10 new shops named Shop 8 and become established in the Paris region in 1988. • In 1991, he acquire the 38 shops • In 1994 Sephora become group’s name. • In 1996, Sephora open the biggest perfume shop of the world on the Champs Elysées

  5. Marionnaud’s HISTORY • Bernard Marionnaud is a family company. • Marcel Frydman (73 years old) decided 20 years ago to buy a perfume shop for his wife with only 100 000 Francs. • He was very interested in this shop and desired to buy more shop to make more profit. • He bought in 1996 the firm Bernard Marionnaud.

  6. Sephora’s CONCEPT • Widely store entrances open on the street. • Playful place • Clients can test products without to be bother by sellers • There is beauty advices, make up lesson and free cares in a in a place of the shop called « beauty bar ».

  7. DRESS CODE • Lipsticks is COMPULSORY • Black clothers • Tie her hair

  8. Marionnaud’s CONCEPT • For 10 million euro, 76 perfume shops were already relooked. • A new customer route was established with a code colors declined on the tone of that of the sign(brand). • The aim : to develop impulse buyings.

  9. PRODUCTS

  10. PRODUCTS

  11. COMMUNICATION • www.sephora.fr • Propose to his customers luxury items. • Practical and functional. • It presents a complete range of products:

  12. http://www.youtube.com/watch?v=3kF1d5bwzGc&feature=related http://www.youtube.com/watch?v=-fVAWgAn0z8&feature=fvwrel

  13. COMMUNICATION • www.marionnaud.fr • The new version ( V4) of the site Marionnaud proposes a complete range of products • A pleasant visit and especially the possibility of buying on-line • During his visit on Marionnaud.com, the client can make a search about fragrance and has informations which is not available in store.

  14. Lien internet!

  15. Client’s opinion • Luxury, calm and voluptuousness perfume shop. • Sellers weren’t always qualified but pretty and distinguishes in their uniform • Comfortable shop • When there isn’t free samples, they offer handbag mirrors, make up brush etc.

  16. C Client’s opinion • Family atmosphere • Sellers close to their customers, nice and more competent • Advantageous loyalty card with a great deal of checks of reductions when you buy anything, everything is recorded on the card. • They always have miniatures, and sellers give samples without buying.

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