BuildABetterAgency

1. AMR Agency Growth Webinar Series www.BuildABetterAgency.com

2. Next month’s webinar: Glenn Towle, Momentum Agency Advisors “Agency Operations: Think Leadership, Not Overhead” March 5th at 11 am eastern www.BuildABetterAgency.com

3. This month’s webinar: Stephen Woessner: Predictive ROI Method – how  to deliver measurable ROI-focused outcomes to clients www.BuildABetterAgency.com

4. Stephen Woessner • Digital marketing expert, bestselling author, and president of Predictive ROI • Helps AMR agencies apply a patent-pending digital marketing system • Result outcomes: eliminate digital commoditization and generate higher agency profit through premium fees

5. Stephen Woessner: Best Selling Author

6. Stephen Woessner: Cited Expert

7. Today’s Agenda • The Top 4 Money Draining Mistakes and Money Making Opportunities most agencies / clients miss • I will teach you how to use all 4 and make serious money • Q&A throughout

8. Result Outcomes • Agencies who apply my patent-pending Predictive ROI Method have sold engagements to their clients for $5,000 to $20,000 in monthly retainers. Some recent feedback: • “Thanks, Stephen for your direction. We got the deal! An $8,500 month retainer for 12-months. Anything else we can get (mailers, traditional media, PR, website development) will all be on top. I wouldn't have mustered the confidence without you. The results we've had with others on our own also played big part. Thanks again for being there for me”. -- agency owner, AMR network • “Matt used your ideas and the client thought he was an absolute genius! Thank you…thank you…thank you! I am so happy about this”. -- agency owner, AMR network

9. #1 Establish Baselines and S.M.A.R.T. Predictives Money Draining Mistakes

10. #1 Establish Baselines and S.M.A.R.T. Predictives • S = specific • M = measurable • A = attainable • R = relevant • T = time sensitive

11. #1 Establish Baselines and S.M.A.R.T. Predictives • What are your clients’ goals for increasing website visitors (uniques) in 2013? • From: X to (y) increase • What are your clients’ goals for leads, customers, and revenue for 2013? • From: Xto (y) increase • The answer is not ... “We just need MORE”

12. #2 SEO Done Poorly Money Draining Mistakes

13. #2 SEO Done Poorly • Predictive Keywords™ Selection • Formula variables: • GDE = Google Daily Estimate • CTR = Google Click-through-Rate • SCR = Your Site’s Conversion Rate • ACV = Your Average Conversion Value • $MRP = Monthly Revenue Prediction

14. #2 SEO Done Poorly, cont. Create a FREE account

15. #2 SEO Done Poorly, cont. Represents GDE

16. #2 SEO Done Poorly, cont. Represents CTR

17. #2 SEO Done Poorly, cont. • Conversion Rate (CR) • Web-based leads = XX • ÷ • Unique site visitors = X,XXX X.X% The industry standard of 2% to 4% should be one of your goals (www.fireclick.com)

18. #4 SEO Done Poorly, cont. Formula: (GDE x CTR) x (SCR) x (ACV) x (30 days) = $MRP Keyword: “water softeners” (1,094 x .4213) x (.02) x ($1,000) x (30) = $MRP • 1,094 daily searches x .4213 click-through-rate = 460.90 daily site visits • 460.90 site visits x .02 conversion into leads = 9.21 leads per day • 9.21 leads per day x .50% order closure rate = 4.6 orders per day • 4.6 orders per day x 30 days = 138 orders per month • 138 orders per month x $1,000 per order • $138,000 in new monthly revenue from a single content page

19. #2 SEO Done Poorly, cont. Toyota Dealer Serving North Canton, OH | Cain Toyota

20. #2 SEO Done Poorly, cont. • Write custom pages titles for each optimized page • Use the two keywords and separate with “,” or “|” Google uses your Page Title as the link to your site in its search results!

21. #2 SEO Done Poorly, cont. Use the same keywords and format as yourPage Title

22. #2 SEO Done Poorly, cont. Use keywords at least twice in description and keep to 23 words or less

23. #2 SEO Done Poorly, cont. • Quick recap: • Example of an Optimized Page Title: • <title>Leasing versus buying a car | Buying a new car in Madison</title> • Example of an Optimized Keywords: • <meta name=“keywords" content=Leasing versus buying a car,Buying a new car in Madison/> • Example of an Optimized META Description field: • <meta name="description" content=Leasing Versus Buying a Car? Buying a new car is fun. Leasing can be ideal. ABCs of Leasing Versus Buying a Car/>

24. #2 SEO Done Poorly, cont. Your SEO Action Plan: Apply steps 3 through 15 of my SEO book Result outcome... Top 10 rankings in Google for keywords that matter to your clients … in 30-days or less!

25. #3 Lack of Distinction Money Draining Mistakes

26. #3 Lack of Distinction • Create distinction in 2 simple steps • Step 1: schedule a “mastermind session” with each client and lead them through this exercise: • We do X __________ (products and services) • For Y _____________ (customer profile) • So they can Z ____________ (result outcome)

27. #3 Lack of Distinction, cont. • Step 2: feature the XYZ message on: • The left side of your client’s Home Page • And ... above the fold

28. #4 High Bounce Rate Money Draining Mistakes

29. #4 High Bounce Rate 30% Should Be Your Goal

30. #4 High Bounce Rate, cont. • Step 1: be distinctive (X, Y, and Z) with your client’s message • Step 2: eliminate visual clutter • Step 3: create clear calls-to-action

31. Apply the Money Making Opportunities Question: what is the most valuable asset to any client?

32. Apply the Money Making Opportunities #1 Build Their List

33. #1 Build Their List

34. #1 Build Their List, cont. 6 to 13% ... of the visitors to your websites will give you their email address if your value exchange (free PDF, video series, exclusive audio insights, etc.) is truly valuable enough. Every day.

35. #1 Build Their List, cont.

36. #1 Build Their List, cont. • Step 1: create free / screaming cool value exchange for the visitors to you client sites that share expertise and ... X, Y, and Z • “Top 10 Secrets to...?” • Or, “Exclusive Insights” video series, etc. • Step 2: feature throughout the site for maximum distribution

37. Apply the Money Making Opportunities #2 Nurture Relationships and Increase Sales

38. #2 Nurture Relationships and Increase Sales Create well-prepared prospects, leads, and sales for your clients!

39. “Value Exchange” PDF Featured on Landing Page Email Acquisition via Landing Page PDF Send “Exclusive Insights” Optin Email to Full List 6 - 13% of visitors 3% of Your List Opt-ins For Your Content Seed and Open Loops within Each Email Value-based Email #1 No Sales Message Seed and Open Loops within Each Email Value-based Email #2 No Sales Message Seed and Open Loops within Each Email Value-based Email #3 No Sales Message New Member Intake Seed and Open Loops within Each Email Exclusive Invitation to Your Webinar Deliver Webinar with Sales Message at Close Or, Registrations for Workshop(s)

40. Awesome Tool!

41. Apply the Money Making Opportunities #3 Multiply Conversion Rate 200% to 400%

42. #3 Multiply Conversion Rate 200% to 400%

43. “Wow – I thought my account supervisor Kelly was good before I sent her to your workshop but now she’s unstoppable. She just sold a client a new initiative worth about $50K in AGI to us. She says she’s just invoking her inner Drew!” ~ Bailey Jasper, agency owner Account Service Advanced Training February 18 & 19th Las Vegas www.BuildABetterAgency.com

44. www.BuildABetterAgency.com