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# dmldn

# dmldn. Getting Social. @DigitalDoughnut @ jamieriddell @ jeremywaite. Identifying Opportunities in Social . BirdSong: Social Media Reconnaissance @ BirdSongDTT @ Jamieriddell. What is BirdSong?. Social Media Insights on demand

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# dmldn

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  1. #dmldn Getting Social @DigitalDoughnut @jamieriddell @jeremywaite

  2. Identifying Opportunities in Social BirdSong: Social Media Reconnaissance @BirdSongDTT @Jamieriddell

  3. What is BirdSong? • Social Media Insights on demand • Identify key metrics of presence for any brand on Twitter & Facebook

  4. Background • Never before has there been so much ‘open’ data on how brands are ‘doing’ their marketing • The trick is to pinpoint what you want to know, then find the right tool to show you • By focusing on what your competitors are doing, or not doing will give you some great insights to improve your own work

  5. Basic Data • Followers and Following stats are standard and easily available • Here are Russia’s 3 mobile ‘phone giants

  6. Brand + Network Data

  7. Mining the Insights for Actionable Data

  8. Focusing on Actions first, mentions later 40% Of all Twitter users say NOTHING How do you measure the sentiment on that? By focusing on actions first, and mentions later, we can have a better picture of what's’ going on

  9. Want to know when your competitor is active? Time of Day

  10. Want to know when your competitor is active? Day of Week

  11. The biggest day for online fashion shopping?

  12. Could Sunday night be a competitive opportunity?

  13. Want to know more about your social audience? We can identify basic gender from first names

  14. Identify audience interest with follower overlap People interested in flights to Israel

  15. Using Follower Overlaps • By understanding the correlation between two accounts we can start to identify a potential audience for engagement • E.g. Following Netaporter AND Chanel will show people with an interest in fashion + shopping, not just fashion

  16. How do they describe themselves?

  17. Identifying Engaging Content

  18. Identifying the ‘Value’ of popular content Data provided from Bit.ly

  19. What are the accounts saying?

  20. Real World Relevance BirdSong White Paper

  21. A crisis = Follower growth No other bank saw growth

  22. The social presence did not match offline

  23. The bank was slow to react Crisis It took until the 26th June for the bank to start actively engaging with their audience. This was after the weekend of 23/24 June when the bank posted automated tweets with links to online help, at a time when branches were open and NatWest advisors were working.

  24. A missed opportunity for the competition

  25. Tying it all together • With BirdSong we can identify who is sharing what with whom, when and what the result is • From there you can build an informed social strategy or create the base to add on additional elements like influence profiles or sentiment analysis

  26. These insights and many more are available at www.birdsongdtt.com On demand reporting Free trial

  27. Networking #dmldn @DigitalDoughnut @jamieriddell @jeremywaite Go and find someone you don’t know and buy them a drink!

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