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Enhance Your Online Presence: Search Engine Optimization

Enhance Your Online Presence: Search Engine Optimization. Search Engine Optimization. Improving your ranking on the organic search results in search engines. (optimizing your search engine presence ) Change in how search engines look at you and your site

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Enhance Your Online Presence: Search Engine Optimization

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  1. Enhance Your Online Presence: Search Engine Optimization

  2. Search Engine Optimization • Improving your ranking on the organic search results in search engines. (optimizing your search engine presence) • Change in how search engines look at you and your site • “Web Presence” instead of“Website”

  3. Economic Impact • Google’s search and advertising tools generated $80 billion of economic activity in 2011 • $1.4 billion in Minnesota • Benefiting 32,000 local entities • 3 million local jobs created • Over 175 Billion online searches done each month

  4. Mobile Matters • 2012 was the first time in history where mobile devices outsold computers (and gap is widening) • 2013, more people will access the internet via a mobile device than a computer • By 2015 there will be one mobile device for human on earth • Single biggest change and opportunity moving forward

  5. Mobile Matters • Same content but viewed differently • Formatted for mobile device and smaller screens • Thumb friendly • Software fitted for mobile devices

  6. Google Tools: Google Places/Local • Searchable local listings • “Online Yellow Pages” • Can be found on multiple platforms • Search • Mobile/App • Maps • Social Media

  7. Thank you Ben Theis Skol Marketing btheis@skolmarketing.com 612-787-SKOL (7565)

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