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Journalism Next: Chapter 3: Crowd-Powered Collaboration Chapter 4: Microblogging

Journalism Next: Chapter 3: Crowd-Powered Collaboration Chapter 4: Microblogging. Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal

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Journalism Next: Chapter 3: Crowd-Powered Collaboration Chapter 4: Microblogging

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  1. Journalism Next: Chapter 3: Crowd-Powered Collaboration Chapter 4: Microblogging Cindy Royal, Ph.D Assistant Professor Texas State University School of Journalism and Mass Communication croyal@txstate.edu www.cindyroyal.com www.onthatnote.com tech.cindyroyal.net twitter.com/cindyroyal facebook.com/cindyroyal

  2. Crowd-Powered Collaboration • Best communicators are embracing technology and a more open approach to gathering and presenting information • Brings journalism closer to readers and readers closer to journalists • Create opportunities for audience to self-publish, then put layer of journalism on top

  3. Crowd-Powered Collaboration • Crowdsourcing • Open-source reporting • Pro-Am Journalism • Link Journalism • “The people formerly known as the audience” - Jay Rosen NYU

  4. Microblogging • More like an instant message journal • Submitted by text, email, Web or app • Mobile makes the difference • Ease of publishing; ease of consuming • Simple interface • Short bursts rather than long, drawn out articles • Ambient awareness

  5. Twitter • Launched July 2006 • Gained popularity SXSW 2007 • Founders Evan Williams (@ev), Biz Stone (@biz) and Jack Dorsey (@jack) • Evan Williams is the CEO; keynote at SXSW 2010 • Grew out of Odeo – audio/video search project • 185 million have signed up • Redesign Sept 2010

  6. Twitter • Breaking news • Crowdsourcing • Building community • Marketing and building a brand • 80-20 rule

  7. Exercise • In groups of two discuss your recent usage of Twitter • In what ways is Twitter valuable? • What aspects of Twitter do you not yet understand • Discuss for 10 minutes. Make notes. • We will discuss as a group.

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