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SMEs –from idea to export. Östen Ekengren Osten.ekengren@ivl.se Swedish Environmental Research Institute Stockholm Cleantech EUCETSA EBTC-India SEC-CHINA . From concept to exports. Packaging and business development SP 3. Incubator SP 5. Investment SP 6. Export SP 4.
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SMEs –from idea to export Östen Ekengren Osten.ekengren@ivl.se Swedish Environmental Research Institute Stockholm Cleantech EUCETSA EBTC-India SEC-CHINA
From concept to exports Packaging and business development SP 3 Incubator SP 5 Investment SP 6 Export SP 4 Development SP 1 & 2 Technical visits SP 7 13th European Forum on Eco-innovation
Global Water Stress 2011 13th European Forum on Eco-innovation
What we want: A production facilityTo be developed in a Demosite Opportunities • Waste as a resource • Net energy production • Nutrients recovery/reuse • Improvedtreatment (P,N Pharmaceutical residues) • Water reuse Energy out Nutrients out Sewage works Wastewater in 13th European Forum on Eco-innovation
An export increasewith 3 times, fiveyearsafter finalised project. • Increasedamountofemployees – at least 3000 –mostlyhighereducationneeded • Increasedcommercializationbased on patent and new industries • Focused R&D and educationofworldclass. • SWIC- a demonstration plant ofworldclass. • Effecient innovation chainwith a ”locomotive” company 13th European Forum on Eco-innovation
Morethanwell-developedtechnology is neededtosellefficiently. • Problem areas for small companiesinclude: • business finance - especiallyfirst installation • customersdemanding solutions exceeding the capacityof the product • New business models and co-operation affordmoreopportunities 13th European Forum on Eco-innovation
Project CHP P7 • Production electricity/heat – 7 / 23 MW • Based on biomass and waste – 80 000 ton • New environmental permit 2006 • BE take over January 2009 • Calculated investment 55 million Euro • Construct/build by 6 main contracts/entrepreneurs 13th European Forum on Eco-innovation
Why EBTC? • European Service Provider – EBTC is working with European organisations, bilateral Chambers of Commerce and Embassies to leverage existing efforts and build synergies. • Global Europe Strategy – EBTC in India is part of the EU’s strategy to enhance Europe’s competitiveness in a globalised market. • Knowledge of the Indian Market – EBTC publishes periodic studies and reports on the Indian market scenario and has the practical know-how in all aspects of doing business in India. • Technical Expertise – EBTC has experts working in the focus sectors of Biotechnology, Energy, Environment and Transport. • Network – EBTC is well connected with government organisations, R&D institutes, private companies, financial institutions and industry associations across India. • Geographical Coverage – With headquarters in New Delhi and regional offices in Kolkata, Mumbai and Bangalore, EBTC’s network stretches across India. 13th European Forum on Eco-innovation
Guiding European Businesses to India Step 1 Market Insight • Guidance on doing business in India • Information on regulatory framework • Information on market access barriers • Intellectual Property Rights (IPR)- Help desk • Focused market reports Step 2 Market Access Roadmap • Screening of projects in India at national or state level • Identification of potential business partners • Design of market entry strategy • Customised market intelligence Step 3 Market Strategy Implementation • Proactive incubation services to acclimatise with minimum risk and costs • Hands-on-support in bidding for projects • Assistance in finalising pilot projects • Liaising with government and financial institutions EBTC services: taking European companies from the point of considering the Indian market to implementing their projects 13th European Forum on Eco-innovation
Global demand driven research and dissemination. • Financing. Early stages and first installation. More life cycle cost driven approaches. • Demonstration sites boost the interest from academia, applied researchers, SMEs , largecompanies , investors and the customers. • Memberofone or morenetworkmore and moreimportant. • Governments (legislation, labelling, BAT, standards) and politicalleadershipshouldpromote the sustainableinfrastructureinvestmentsin developingcountries. • SMEs and largecompanies from different countriescanbettercompete on the world market whenthey co-operate. • Europeancountrieswill be moreresourceefficientifwe co-operate in the export to the BRIC countries. (No business withoutfinding the customer) • Establishstrategic research co-operation with BRIC countries. 13th European Forum on Eco-innovation