E N D
Patent & Trademark Connections: One Library’s Partnership with the USPTO in Providing Intellectual Property Resources & Services to the Publicby Amy JansenBusiness & Web Experience LibrarianSacred Heart UniversityFairfield, CTA Presentation for the College & University Business Libraries (CUBL) Section BreakfastJune 2013
What is a Patent & TrademarkResource Center? • The Patent & Trademark Resource Center (PTRC) at Sacred Heart University is a partnership with the U.S. Patent and Trademark Office (USPTO). • PTRCs are a nationwide network of public, state and academic libraries that are designated to disseminate patent and trademark information and to support the diverse intellectual property needs of the public.
What does a PTRC do? • The USPTO strongly advises the public to perform “a search of the prior art before the filing of an application” for a patent. -http://www.uspto.gov/inventors/ • PTRC libraries assist the public in getting started with their patent (and trademark) searches. • Although the USPTO’s examiners will perform a patent search with each application, a thorough search on the applicant’s end will save him or her time, money, and energy. • Patent attorneys and agents handle many companies’ & individuals’ patents, but costs can be great and some independent inventors prefer to do their own research.
A Preliminary Patent Search This search helps users: • Conduct a Preliminary Prior Art Search (to determine the originality of their invention); • Research a class or classes of inventions; and • Better understand patent documents. Can you guess what well known product this patent is for?
A Preliminary Trademark Search This search helps users: • Determine if there are similar trademarks; • See how marks are used by businesses with related goods and services; and • See how businesses with related goods and services have specified those goods and services.
Other PTRC Services • Connect inventors to Inventors Assistance Center (IAC), a local IP law clinic, and Registered Patent Agents and Attorneys in our area. • Perform outreach to local public libraries – many of our visitors are referred from public libraries throughout Connecticut. • Collaborate with local business groups (SCORE). • Assist students and faculty with their intellectual property questions and research needs.
How are PTRC Librarians trained? • Participate in one-week annual training at the USPTO headquarters in Alexandria, VA for PTRC librarians. • updates, presentations, and news from USPTO administrators and staff • hands on patent and trademark training • networking with PTRC colleagues across the country; share knowledge and best practices • Motivated and guided by regular questions and research needs of inventors and other PTRC visitors.
SHU Library & PTRC Staff • Library employs 10 full-time librarians. • PTRC program coordinated by 2 full-time librarians, who field most PTRC inquiries. • Library received – in 2012 – 96 PTRC research inquiries, including 32 in-person consultations, 44 phone consultations, and 20 email exchanges.
Community Outreach • Collaborate and create programs with local public libraries. • Hold patent & trademark searching presentations at state library consortium meeting. • Dialogue with local inventor & business groups, including SCORE, a non-profit association dedicated to helping small businesses grow (supported by SBA).
Academic Outreach • Outreach at SHU has taken place primarily through word of mouth and individual conversations with faculty. • Intellectual property becoming increasingly important to many business, political science, and law courses. • Our reference desk fields increasing student inquiries about competitive intelligence, corporate research & development, and the value of patents. • Library staff also receive research inquiries about trademarks from Fashion Marketing & Merchandising students at SHU’s Welch College of Business. • SHU offers variety of courses related to intellectual property policy and law offered by SHU’s Political Science & other College of Arts & Sciences.
Patents, Trademarks & Competitive Intelligence • Patents & trademarks are both company assets and investments. • There is a clear connection between patent citations, stock valuations & technical importance of patents. • O’Haver, R. Monetize Your Intellectual Property. Mercer Management Journal, Vol.16, 2004. From Bloomberg Businessweek, March 24, 2010, http://www.businessweek.com/blogs/personal_finance/archives/2010/03/patents.html
Final Comments • Patents and trademarks are important aspects of business research for a variety of parties – business executives & administrators, investors, inventors, legal services providers, academic researchers, etc. • PTRC libraries, in cooperation with the USPTO, play a crucial role in making these pieces of business knowledge – patent and trademark information – available to the general public.