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2015 Woodland Holiday Parade “ The Parade To Attend”

Join us for the 50th annual Woodland Holiday Parade, a proud tradition showcasing the best of our community. This family event brings generations together and provides economic value to our city. Be a part of this quality of life event and experience the joy and goodwill of the holiday season.

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2015 Woodland Holiday Parade “ The Parade To Attend”

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  1. 2015 Woodland HolidayParade“The Parade To Attend”

  2. A Proud Tradition • As a Successful Event Running for 50 Years • Strong Regional and West Coast Reach • Solid Foundation with an Ability to Reach New Heights • As a Quality of Life Family Event • Opportunity to Showcase Our Community • Touches All Segments of Our Community • Platform for Young and Old to Participate & View • Strong Generational Aspects • Provides Economic Value to Our Community • Monetary return to Hotels/Motels, Restaurants, Retailers, Service Stations, etc…..Increased tax revenue and the “Exposure Factor” associated with showcasing our City to others including current and future financial benefits to our business community

  3. Visualizing the Parade On the next several slides we provide a snapshoot of some of the entries that participate in the parade

  4. Parade BandsImportance of Bands

  5. Parade FloatsImportance of Floats

  6. Parade HorsesImportance of Horses

  7. Parade NoveltyImportance of Novelty

  8. Drill Teams & Color GuardsImportance of Drill Teams

  9. Parade Marching & Dance GroupsImportance of Local Entries

  10. Santa ClausAlways a Grand Entrance

  11. Truly a Family Quality of Life Event • Generational Involvement • Grandparents • Parents • Children (From babies to teens) • Brings out participation from all aspects of our community • Private Business Sector • City & Other Municipal governments • Schools • Civic & Non Profit Organizations • Churches • Individual Citizens • Brings value from outside participation both from entries and visitors that view the parade • Brings out an atmosphere of goodness, harmony, and happiness • Sets the stage & tone for goodwill during the Holidays in our Community

  12. Quality of LifeIt’s at the Heart of Our Parade

  13. Float Assistance Tools Design Concepts Construction Workshops Truck/Trailer Contacts Construction/Storage Locations FLOAT ASSISTANCE

  14. Potential City FloatChristmas Around The Globe City of Woodland Welcome to Our Town Individuals on the float are made up of adults and children representing the ethnic backgrounds of our community and it’s global diversity

  15. Potential Church FloatChurch Choir Reaching out to our community reminding them of the true message of Christmas through the spirit of music

  16. Business Recognition Opportunity • Balloons • Have established relationships with major companies such as: • Big Events, Inc. • Provides turn-key solution, including on site support on the day of the parade

  17. Example of Parade Balloons

  18. Aspects of Program Preparing & mailing an invitational package to targeted bands Providing transportation/music funding assistance to select units Expanding our accredited judges Linking or posting on association web sites Band Outreach Program

  19. Communications Awareness Program • Television • Expanded WAVE coverage plus addition of Comcast Sacramento • Live with Rebroadcasts • New format coverage changes • Public/Major network coverage • Channel 31,KVIE 6 Sacramento • Potential new fiber optics feed to major Sacramento Stations • Video Productions • Parade Highlights Video- 2 minute • Promotional Video – 1 minute commercial (Comcast Sacramento) • Publications (Print/Online) • VIA (Triple A) • California Events • California Outdoors • California State Horsemen’s Association • Western Bands Association (In discussions) • BulletinsBoard.Com • Marching.Com • Links to various Websites • Business/Civic Outreach • Targeted Business Groups (Major/Local) • Civic Organizations (Rotary, Lions, etc.) • Float Builders Workshops We wish to acknowledge outstanding coverage received each year from our local newspapers: Daily Democrat & Davis Enterprise

  20. Where / How Can You Help • Becoming a Sponsor • Entering a Float or Novelty unit • Entering a Balloon • Sponsoring a Band • Sponsoring Pre Parade Events • Sponsoring Post Parade Awards Ceremony • Providing Trucks/Trailers to float entries • Providing construction & storage facilities to float entries • Providing individuals to assist with the many organizational aspects, such as marshalling & judging/review area set up and tear down, etc “Our success in the past and in the future is driven by your gracious support”

  21. Sponsorships Every Sponsor is a winner in the Woodland Holiday Parade! The Chamber Parade Committee places special emphasis on enhancing Sponsor visibility & benefits. It can also be a great way to involve employees and at the same time support our great Community plus bring current and future financial benefits to your business! Sponsorship Levels can bring a diverse value opportunity from the Exposure Factor: • Pre and Post Television Coverage • Cable - The Wave (Woodland, West Sacramento, Winters & Dixon) • Wave Broadband to 9 cities • Major Stations – Channel 31 (Good Day Sacramento) and more • Print • Name recognition in Press Releases and News Articles (Such as Daily Democrat & Davis Enterprise) • Name recognition in Pre and Post articles in the Chamber Newsletter • Participation in discount coupons mailed to event participates (We have 150 to 200 entries with 3,000 to 4,500 participates in the Parade) • Web Coverage • Name/Logo listing on Chamber web site • Discount coupons will be available for public download • Expanded reach from links to numerous web sites • Parade Day (Reaching 20,000 to 40,000 parade watchers) • Entry Visibility • Banner Signage • Various Public Announcements by Parade announcers

  22. Web InformationCheck Us Out • Click on Event Tab • Page down to Holiday Parade • Click for more information www.woodlandchamber.org • Information Available • Key Information:theme, date, time, etc. • 2015 Application & Releases • Entry Categories • Rules & Regulations • 2015 Brochure & Poster • Parade Route/Staging Maps • Float Builders Manual • Weather Information – Daily/Hourly Updates • And More

  23. Sample Comments “An outstanding parade...the best managed and organized parade I have attended”….from Daily Democrat crowd interview of a mother of a band student from a visiting band “Great parade and big… like a Norman Rockwell Parade….don’t see this size parade in Southern California outside of the Rose Parade”…from Daily Democrat crowd interview of a visitor from Los Angeles “I need to bring our City Council here next year to show them how a parade should be run”….from visiting band director to parade committee members “Our first year attending this parade but we will be back….well organized and great crowd”….from horse entry to parade committee members

  24. 2015 Theme “Parade of Trees”

  25. Key Information Date: December 12, 2015 (Saturday) Time: 10am to 1:00pm Location: Main Street (California to 4th St.) Awards: Former Yolo County Courthouse, 725 Court Street, at approximately 2:30pm Application Deadline: November 23th

  26. Could Not End Without Acknowledging Some Key Supporters

  27. Thank YouFor your time and we look forward to your support for one of this Communities outstanding events 2015 “Parade of Trees”

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