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Outlook for European forest products markets in 2001-2002. by Ed Pepke Forest Products Marketing Specialist UNECE & FAO, Geneva. Topics of presentation. Wood market situation in 2000 and 2001 Forecasts for 2002 Implications on utilization of roundwood UNECE Timber Committee recommendations
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Outlook for European forest products markets in 2001-2002 by Ed Pepke Forest Products Marketing Specialist UNECE & FAO, Geneva
Topics of presentation • Wood market situation in 2000 and 2001 • Forecasts for 2002 • Implications on utilization of roundwood • UNECE Timber Committee recommendations • Concluding marketing principle • Questions
Sources of information • UNECE Timber Committee market statement from October 2001 • UNECE & FAO Timber Bulletin “Forest products annual market review, 2000-2001” • UNECE & FAO TIMBER database
UNECE & FAO TIMBER database • Annual forest products statistics from country correspondents, 1964-2000 • Timber Committee forecasts, 2001-2002 • Production, trade and consumption • Available on Timber Committee website’s Market Information Service
Forest products market segments • Timber Committee forecasts for: • Sawnwood • Panels • Roundwood • Status of markets for: • Further processed products • For example, Engineered Wood Products
UN Economic Commission for Europe Region • Europe (focus of this presentation, 41 countries!) • North America • Commonwealth of Independent States (CIS)
UNECE Timber Committee outlook • Record levels in 2000 • Weakening markets in 2001 • Improvement forecast initially in 2002 • Uncertainty of 2002 forecasts following the 11 September attacks
Increasing globalization effects • Some effects not specific to forest products sector • Sector-specific: • Multi-national buying chains, e.g., DIY • Global product markets • Export-oriented plantations
Forest products markets outlook • Sawnwood • Panels • Utilization of roundwood • Value-added products
Sawnwood production – CIS 1000 m3
Sawnwood exports – Europe 1000 m3
Sawnwood exports – North America 1000 m3
Sawnwood exports – CIS 1000 m3
Sawnwood imports – Europe 1000 m3
Sawnwood trade – Europe 1000 m3
Panels consumption – Europe 1000 m3
MDF and OSB capacity – Europe 1000 m3 Source: European Panel Federation, 2001
OSB Production Million m3
Panel production – Europe 1000 m3
Panel exports – Europe 1000 m3
Panel imports – Europe 1000 m3
Panels production – CIS 1000 m3
Utilization of roundwood – Europe 1000 m3 equivalent
Utilization of roundwood – N. America 1000 m3 equivalent
Utilization of roundwood – CIS1988-2002 1000 m3 equivalent
Further-processed product markets • Example: engineered wood products • Other examples: furniture, builders joinery and millwork • Production and trade increasing rapidly
Engineered Wood Products • World glulam production +19% in 2000 • Wooden I-beams now 33% of North American floor area • LVL (Laminated Veneer Lumber) production –6% in 2000 in North America, but +4% growth forecast
Rapid growth in further processed products Added value for: • Diversification • Profitability • Avoiding commodities cyclical movements • Shift to low-cost production countries • Reduction in international trade barriers
UNECE Timber Committee statement • Expand existing markets • Develop new products to meet evolving needs • Develop new markets for wood products • Increase the wood culture in the UNECE region • Coordinate international promotion of environmental advantages of wood
Conclusion:Remember the key marketing principal • Know your market.
Know your market. Where is my market ? Hei, up here, tollo poro !