FrontEnders Healthcare Services eNewsletter Q2 Edition July - September’17

1. Setting New Standards in Healthcare We make use of our seasoned collective thinking to fulfl the demands of healthcare and its related sectors. Our team speaks the language of enhancing healthcare delivery and improving its efciency at all levels. FE Group - eNewsletter Jul-Sep 2017 Q2

2. CONTENTS Welcome 03 Vision & Mission 04 Leaders’ Note 06 Consulting Division 08 Medical Tourism 12 Senior Home Care 14 Assisted Living 17 FrontEnders Foundation 19 02

3. WELCOME to the unique healthcare collective where the young and enthusiastic talent exert in peace and harmony to bring a dynamic change in healthcare delivery. We faunt expertise and constantly strive to hone our skills to continue our thrives in the felds of in Healthcare Consulting, Senior Care, Medical Tourism and Senior Living. 03

4. VISION “To be a principle enabler of quality, afordable, accessible, and sustainable healthcare services globally.” MISSION “To create, build, and deliver innovative solutions that suit our clients’ needs and also facilitate healthcare players in patient-centered care delivery.” 04

5. FrontEnders as a group endeavours to adapt the ground-breaking trends in Healthcare Industry and apply them same in the client’s marketing strategies and aspirations. We ensure every move that we make for our clients is efcient and cost-efective and it is our norm. We pitch in, fnd a solution, employ it in the best way, ensure the issue is fxed and the preventive measures are in place – This is how we work and it’s been working for us for almost a decade.… 05

6. WORD FROM THE LEADER I’m elated to see how FrontEnders Group is occupying the place of the fastest growing healthcare concern in India while spreading its roots across the Globe. Our Consulting Division is, as usual, consistently helping the healthcare dreamers to pursue their dreams by accompanying them in their endeav- ours. Senior Care division has expanded its band- width and now available in all major cities of Tamil Nadu. Also, it has recorded its best fgures in terms of enquiries which shows our increased potential in the market. Medical Tourism division is continuing to be a unique partner of medical tourists and assisting them with the best services with enhanced patient experience. Assisted Living division pacing up with more occupancy at our facilities, thanks to the entire team for their eforts. 02 G. SRINIVASAN (Founder & CEO, FrontEnders Group) We, as a group, are stepping into Quarter 3 of this fnancial year with lots of hopes and aspirations while addressing some of the unanswered issues in healthcare with the help of our innovative thinkers. It will be my great pleasure to take you through our endeavours in Quarter-2 of 2017 and objectives for the next quarter in this e-Newsletter. Happy Reading! 06

7. COO TALK J. Krishna Kavya (Co Founder & COO, FrontEnders Group) The trends and norms in Healthcare industry are capricious and they change minute by minute. Experimenting or following the existing patterns, eitherway healthcare organiza- tions are fguring out the best ways to optimize hospital operational efciency while em- ploying sustainable cost-reduction strategies. Only the collaborative approaches can and will construct the sustainable system that can deliver high quality medical care. 07

8. A HEALTHCARE LEADING BY MANAGEMENT CONSULTANTS Why consultancy services required to establish a successful Healthcare Practice? In very simple words – to manage the complexities of today and to create opportunities while reducing the challenges of tomorrow. To adopt this change of trend in the industry, the management reins of hospital need to be passed onto the management professionals who are part of the consulting frms. They carry vast experience within them and fanatical about efciency of operations and .cost-efectiveness. Any hospital infrastructure, irre- spective of its position in the prog- ress ladder, needs sustainable busi- ness module. They need an expert advice on operations manage- ment, resource management, infra- structure management acquisition, supply chain manage- ment and every other miscella- neous business aspect of the hos- pital system. And, healthcare con- sultants can help the providers in the following ways. talent “ Efective strategy and management teams on board can make the hidden opportunities and challenges, visible ” 08

9. In order to enable the healthcare practice to deliver high-end care, the collaborative approach is essential. Over the decades the hospital industry has faced rapid changes and it is now all about being able to provide value-based healthcare that is cost-efective. Transparency in Communiction Efcient Business Model Increased Patient Experience Enhanced Management Tactics Infrastructure with Proximity Technological Advancements 09

10. Enhanced Management Tactics: By implementing multiple quality checking parameters at various stages consultancies ensure that operations are error-free and efcient. Increased Patient Experience: It is the core value that is being considered to gauge the hospital practice. The total hospital should function in order to enhance the Patient Experience in every possible way. Efcient Business Models: Combination of in-depth market knowl- edge and wide range of operational improvement can help the consultants to plot the Efcient Business Models. Technological Advancements: As we can observe the Information Technol- ogy is completely involved in Healthcare Industry and changing the way it functions minute by minute. Transparency in Communication: Transparency encourages an innovative culture that hovers on the facility while communication ensures the organization runs smooth. Infrastructure with Proximity: To increase smooth patient fow within the hospital, it is imperative to ensure the diag- nosis centres, consultation, operation the- atres are nearer and have easy access. 10

11. PRESENT IS PROMISING FUTURE IS ENDURING The merger of technology has changed the healthcare sector like never before. The nature of predicting the challenges and developing solutions and aiming for consistent and constant development gives FrontEnders an opportunity to leave its unique mark on the projects it handled, worldwide. Operations Management Our strength and fagship expertise is Oper- ations Management in healthcare practices and our expertise has been recognized all over Asian and African continents. This quarter for us has been promising as antici- pated with new projects nation and inter- national level. We are elated to announce that we have signed to manage complete Operations of two multi-super speciality hospitals located in Kenya. FrontEnders CEO Mr. Srinivasan G with the Management of Karen Hospitals, Kenya. Business Planning FrontEnders aspires to make a diference in every project we handle. This quarter has been gratifyingly productive in the ‘Business Planning’ aspect for the hospitals that are under establishments. The compa- ny is able to thrive by continuously accumu- lating new approaches and features in the system that yield best results. Branding and Online Marketing Branding and Marketing FrontEnders is continuously striving with a vision to grow while learning from experi- ences. There is a need to stress the impor- tance of strong presence in both of-line and online media considering the fact that the whole world is communicating through this medium. aspect of This nature attained us the opportunity to provide business plan to establish 10 Dialysing Units in various countries of African Continent. Recognized our Digital Marketing services, two of the India’s leading hospitals part- nered with us for branding and online mar- keting solutions. 11

12. B MEDICAL TRANSPLANTS MADE EASY According to a source in 2016 India alone has welcomed approximately 200000 medical tourists to its hospitals across the country. As the growth percentage ranges between 40-50 per cent every year, it is estimated that by 2020 India’s Medical Tourism value projected to grow all the way between 7-8 billion USD. While India remains the destination of the world for all medical procedures, medical transplants being the major. The reasons are India houses the renowned and best skilled medical professionals in the likes of surgeons, consultants and the advanced medical equipment that help the doctors to produce the best results in transplantations. There are other key factors that make India a destination for getting the best treatment. 12

13. Over the decades, Healthcare in India has grown drastically and currently occupies the top spot in Medical Tourism, attracting the patients world-wide. Transplants at Afordable Costs – Compared to other countries that provide high-quality solutions, the medical care in India way afordable and yet provides assured and quality treatment. Easy Accessibility – The medical tourism policies in India are simple and wouldn’t take much time for processing, thanks to its medical tourism ministry. The paperwork and visa will be issued faster. treatment Various Travel Option – With its ancient culture and diversifed tradi- tions India is blessed with various tourist destinations. Post treatment the most of the medical tourists like to explore the exotic tourism spots in India. Immediate Treatment – The wait- ing period for India for transplanta- tion is considerably less compared to the treatment in other countries. The procedure for transplants and the easy access to organ donation agencies help patients. On top of this, India is famous for its hospi- tality. Indian authorities prioritize the med- ical visa processing based on the serious- ness of the issue. Starting from the arrival at the airport, transportation and accom- modation is easy and the medical tourists will have lots of options to reach their des- tinations. “ period, as per the scheduled timing The hospitals ensure the treatment is provided without any waiting ” 13

14. C FOR SENIORS, HOME IS BETTER THAN A HOSPITAL! “ It is medically proven that there is no better place than home to heal faster! ” ” 14

15. Aging makes everyone weak and slows down their activities. This is why seniors require additional medical support. But, rushing to hospital every time they need medical assis- tance or care makes them even weak and here is the solution. The same doctors who treat at hospitals will attend the patients upon appoint- ments. It, in turn develop a personalized treatment atmosphere as at a hospital the senior could be one among the patients. But, at doctor home visits, there will be only one patient and he could call the doctor whenever he’s in need irrespective of time and date. The advantage of this new innovation is a boon. General Geriatric Care - Doctor visits at home for seniors who require general care for minimal illness. Neurological Care - Care for seniors who sufer from Parkin- son’s disease, Stroke and other brain disorders. Orthopaedic Care - Long-term treatment for seniors who sufer from arthritis, recent falls. Oncology Care - Homebound care for the oncology patients who require symptomatic treat- Personalized - Through the Doctor at Home service, you could get proper attention and personalized treatment. No Need for Travel - Through doctor on call services, seniors can just call the doctor and get treated at their home itself. Cost Efective - Considering the direct and indirect costs of the hospital, including the travel expenses, doctor at home would be way afordable. No Waiting Period - Doctor home visits can avoid longer waiting periods and you can get to see the doctor at your conve- nient time. Instead of taking the seniors to the hospital for minimal illness, doctors visiting the seniors at their homes gives a great relief to the patients and their loved ones. Seniors can avail the services that they could get at the hospital, at home itself by availing doctor home visits. 14 15

16. EXPANDED HEALING AT HOME Post gaining the unparalleled trust across Chennai region, Healthabove60 has expanded its roots all over Tamil Nadu. Now it is providing few of its well-received services, Doctor Visits and Physiotherapy and Blood Sample Collection by the experienced doctors, phys- iotherapists and medical lab technicians for seniors. We are serving the elderly with care and compas- sion across all major cities of Tamil Nadu. We are now located in Chennai, Coimbatore, Mad- urai, Trichy and Pondicherry. Doctor Home Visits The Doctor Visits at Home service, exclusively for seniors provide complete healing solutions while addressing all their health issues in the most appropriate and healing manner. All our doctors who consult the seniors are experienced and committed to heal the elderly lives. Physiotherapy at Home Be it’s a lingering joint pain or a persistent knee pain… whether it’s a stubborn neck pain or obstinate back pain… The well-qualifed and physiotherapists from Healthabove60 can address all the body pains and other mobility related issues faced by seniors, with help of result oriented physiotherapy sessions at the comfort of their homes. The sessions by our Physiotherapists are more personalized and focused on improving mobility of the elderly. Blood Sample Collection Seniors require more medical attention as they age and almost every major medical procedure starts with a Blood Test. It would be difcult for the elderly to reach out to the medical lab every time they are in need of blood test. experienced Making Healthabove60 is providing all the services where the qualifed medical professionals visit the seniors' houses ensure the elderly are received best services at home environment. it easier for the elderly, 16

17. Assisted Living SIMPLIFIED SENIOR CARE D Considering the intensity of the illness and the treatment options available in hospital it is always advisable to see the doctor but home healthcare would be ideal to get treat- ment for minimal illness and regular health check-ups. The staf at the assisted living facilities will be well qualifed and trained profession- als in senior care. They provide complete support in personal activities and provide timely medicine and also fulfls the food requirements based on the personal choices. It’s common to hesitate to join our beloved parents in assisted living homes thinking the care level and other societal factors. However, it could be a better decision rather than leaving them on their own which is dangerous. In the fast-paced world, nuclear families have become a norm of society and the percentage of children living with their parents or even living in the same city has become very rare, making elderly lives vulnerable. In cases like these, assisted living facilities can be of great help as they provide comprehensive senior care and assist the elderly in most appropriate way. It helps them to age slowly while enjoying the essence of elderly life amid the same age group and likeminded people. “ Medical Care at assisted living homes for senior citizens, gives opportunity to the doc- tors to provide personal- ized treatment addressing all their needs. an while During the old age, change of care is essential for the senior citizens ” 17

18. The daily activities that will be conducted in the assisted living facilities will promote aes- thetic lifestyle that ensures a peaceful and healthy living. Here seniors will have a chance to socialize and make some friends or develop a hobby that keeps them engaged and occu- pied. The same may not be possible for the seniors who living alone at a home atmosphere. Stating from the facility infrastructure these assisted living homes will be designed in the most senior friendly way. The interiors, exteriors, bedrooms and the bathrooms will be designed keeping the seniors in mind. If you are receiving care from an external hand does not mean being dependent. It is just you are in a phase of life that requires support. Professional Care for the Life that is Challenging 18

19. E STEPPING INTO THE PAST Tapping the Talents, Contributions and Participation of Older Persons in Society Elderly Lives that can Inspire! As per the theme of International Elders Day - 2017, FrontEnders Foundation has flmed the lives of elderly that are restlessly inspiring the younger generation. There is this writer who is an avid reader and thinker - Mr. Rajendran K (84). A painter who makes beautiful hand-works and paintings - Mrs. T.K Sakunthala (75). The energetic electrician with unending enthusiasm for an engaging tomorrow - Mr. Parthibarajan (64). The man who energizes everyone with his tasty tea and cofee - Mr. Raj Mohan (61). And, a priest who is self-motivated and inspiring the other lives with his personality - Mr. Padmanabhan H (68). 19

20. For the Knowledge They Could Share: There is always, a lot more to learn from the older generations. Elderly people are full of knowledge and experience of life. However, due to various reasons seniors might have stopped engaging actively with the life. This day emphasizes on lead- ing the elderly lives with enthusiasm and perseverance with towards whatever seniors pursue in their older age. a commitment For the Respect They Deserve: There is a need to look back and encourage the unheeded and unnoticed skills and capabilities of the seniors. We all need to join together and take the pledge that no senior is left behind while ensur- ing the whole elderly is advanced to the promising future. For the Skills They Possess: This year theme denotes that seniors should actively participate in the life and contribute to the society with their immense knowledge and ability. This can be achieved by tapping the talents and skills seniors use to have and have stopped due to various reasons and responsibilities that life has given them to give priority. For the Change they Could Bring: The awakening theme of 2017 promotes and establishes a healthy partnership of the elderly in developing a substantial world and a rewarding future. Every mind that understands the signifcance of the elderly should extend their support for the overall wellbeing of the elderly for the betterment of the society. 20

21. On the occasion of International Elders Day 2017, FrontEnders Foundation in association with Healthabove60 has organized free medical camps and free medical kits for the Senior Citizens. These camps have got a great response and here is a glimpse of it. 21

22. FrontEnders Group www.frontenders.in || www.healthopinion.net || www.healthabove60.com || www.athulyaliving.com || www.frontendersfoundation.com Ph : +91 (44) 2489 0001 | +91 (44) 4014 3333