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Trends Impacting the Automotive Aftermarket June 2013 Automotive Distribution Network NIS Tech Forum - Nashville. Agenda. Who is Polk & Where Do Our Insights Come From Economic Backdrop Key Indicator Outlook The 5 Trends. R. L. Polk & Co.
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Trends Impacting the Automotive Aftermarket June 2013 Automotive Distribution Network NIS Tech Forum - Nashville
Agenda Who is Polk & Where Do Our Insights Come From Economic Backdrop Key Indicator Outlook The 5 Trends
R. L. Polk & Co. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. • Privately-held company • 130+ year Detroit history - based in Southfield, MI • 1300 employees global • Go to market as: Automotive market intelligence and solutions Vehicle history reports for U.S. consumers and dealers
Offices in 11 Countries—4 Continents St. Albans, United Kingdom Essen, Germany Paris, France Toronto, Canada Southfield, Michigan Avigliana, Italy Beijing, China Long Beach, California Woodcliff Lake, New Jersey Tokyo, Japan CARFAX, Centreville, VA Seoul, South Korea Madrid, Spain Sydney, Australia Melbourne, Australia
Longest and Deepest Recession Since WWII Worst Three Real GDP Contractions Since 1973 Peak to Trough in Quarters Source: Haver Analytics
Recovery Path of Real GDP Trough of ‘73 & ’81 Recessions 4.0 YEARS Source: Haver Analytics
Severe Wealth Destruction in 2008-09 Recession Trough of ‘73 Recession Current Source: Haver Analytics
Change in Driving Volume First time seeing sustained flat miles driven, under 3,000,000,000 miles since 2007 10 Source: R.L. Polk and FHWA
Change in Driving Volumes – Year-o-Year • 2012 Up 0.3% • Feb 2013: Down 0.4% Source: R.L. Polk and FHWA
Trend #1: OEM’s Becoming More Aggressive as New Vehicle Sales Continue to Rise
New Light Vehicle Registrations - 2012 Light vehicle registrations hit 14.3 million units for 2012 14.3 MILLION +13% Y-O-Y Source: Polk
U.S. Registration History/Forecast: The Road to Wellness USA: Light Vehicles – Source: Polk Forecast
Interest Rates Interest rates are exceptionally low and the Fed has promised to keep them at these low levels for the foreseeable future “Rates are basically zero.”
Strengthening Housing Market • Homeprices increased 8.1% in January from a year ago, the largest increase in six and a half years and the eleventh consecutive monthly gain. Home prices increased in April, going up 12.1 percent year-over-year. The annual increase is the biggest in more than seven years. Prices were up 3.2 percent in April from March. • Prices increased in every one of the 20 markets surveyed to generate the S&P/Case-Shiller index • The number of existing homes for sale fell to 1.7 million in January, down 25% versus a year ago and the lowest inventory level since December 1999 • In January 2012 homes were on the market for an average of 99 days before they sold; this past January that time period decreased to 71 days
New Product Activity Models are being replaced at an accelerating rate by all manufacturers
Used Cars are Hard to Find “The scarcity (of used cars) has pushed up used car prices, often to the point that consumers who finance a purchase with subsidized interest rates can get brand new vehicles for about the same as a monthly payment required for a late-model used car.” Joe White Wall Street Journal February 21, 2013 WSJ 2-21-2013 P. B1-2
Headwinds • Sluggish GDP growth (.1% growth in 4Q 2012) • High unemployment (7.7% in February, U.S. unemployment rate dropped in April to a four-year low of 7.5 percent, down from 7.6 percent in March) • Ongoing violence and turmoil in the Middle East • Ongoing polarization and gridlock in Washington
Volkswagen Become #1 by 2018 Must add 800K VW and 200K Audi
Volkswagen 30% VW 2012 new vehicle sales up 30% over prior year.
Volkswagen – Successful Launch Passat VW’s #2 Model >117K units in 2012
Toyota and Honda +27%2012 Back on track! +24% 2012
Hyundai/Kia Focused on maintaining market share. +11% 2012
North American Production Detroit Three Market Share 2000 77% 2012 54% 2018 50%
Chrysler • Last 2 Years: • 16 redesigned models • Launched 2 Brands – Ram & Fiat • 2012 = 21% growth
Ford Motor Company • Transformed dramatically • Debt is down • Labor costs on-par • Eliminated Mercury brand • 2012 = 5% growth
General Motors • Less debt • Only 4 makes • New models • 2012 = 4% growth
Aggressive During the Recovery – 240 New Models, Re-Designs, etc.
New MD/HD Vehicles – 2012 (GVW 4-8) Medium & Heavy Vehicle new registrations hit 379,000units 379 THOUSAND +16% Y-O-Y Source: Polk
U.S. New MD/HD Registrations (GVW 4-8) 59.7% 7.8% 25% 16% Source: Polk
Trend #2: The Vehicle Population Continues to Age
Average Age of Light Vehicles in Operation All Light Vehicles = 11.3 Years +14%+17% Source: Polk Annual Snapshots
Rising Length of Ownership New & used combined > 24 month increase in ownership since 2001 71.6 58.2 51.7 47.5 34.2 28.3 2001 2012 Source: Polk
U.S. VIO Aging ‘08 to ‘12: +19M units ‘08 to ‘12:-18M units Source: Polk
U.S. Light Vehicles Under Warranty Source: Polk
Trend #3: CUVs & Mid-Size Cars are Driving the Recovery in New Vehicle Sales
Large Vehicles on the Decline New Registration Data Large pickup volume is flat whereas industry increased 1.1 million units 2008-2012 Large pick-ups dropped from 13% to just over 10% in 5 years Large Vehicle Segment Source: Polk
Crossover & Midsize Dominance –New Registrations Source: Polk
Car Segment Analysis Corolla Malibu Taurus Source: Polk
Light Truck Segment Analysis Equinox Caravan F-Series Explorer Source: Polk
SUV Analysis New Vehicle Registrations Cherokee Escalade Expedition Wrangler Lexus GX Source: Polk
CUV Analysis New Vehicle Registrations Traverse BMW X3 ML Class Crosstour Source: Polk
Segments Polk divides the U.S. new vehicle industry into 32 segments, but just 4 account for more than half of all new registrations
4 Cylinder Engines on the Rise +20% As portion of new registrations Source: Polk