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photos & copy

photos & copy. the building blocks of design. typography. designing with type. Type basics. fonts size alignment case leading. Type basics. fonts. 3 Classifications of Type: Serif Bodoni Della Robbia Garamond San Serif Chantilly Opus Function

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photos & copy

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  1. photos & copy the building blocks of design

  2. typography designing with type

  3. Type basics • fonts • size • alignment • case • leading

  4. Type basics fonts • 3 Classifications of Type: • Serif BodoniDella RobbiaGaramond • San Serif Chantilly OpusFunction • Decorative AHJ Bump AHJ Plaza AHJ Mistral

  5. Type basics size • 5 Categories of Type: • main headlines 36 pt + • sub headlines max 1/3rd of main head • body text 10 - 12 pt • Captions 2 - 3 pts smaller than body text • identification copy 8 -10 pt

  6. Type basics alignment

  7. Type basics case • all lower case • upper and lower case • all caps • small caps

  8. Type basics case all lower case is decorative and should be reserved for headlines only • all lower case

  9. Type basics case • upper and lower case Upper and lower case is required for body text and captions. It may also be used for headlines (although not recommended).

  10. Type basics case • all caps ALL CAPS WORK WELL FOR HEADLINES.

  11. Type basics case • small caps SMALL CAPS ARE FOR HEADLINES

  12. Type basics leading The white space between lines of type. Headlines (& subheads) with type size greater than 24 point may often require less leading to tighten them up.

  13. Designing with type manipulate the horizontal factor

  14. Designing with type add a drop shadow

  15. Designing with type colour your drop shadow

  16. Designing with type try a gradient

  17. Designing with type place a photo in your text

  18. Text weaving

  19. Text weaving

  20. Text weaving

  21. Text weaving

  22. Lets look at some real examples

  23. Things to REMEMBER • consistency within categories of type • variety between categories of type • type should be both decorative and functional

  24. photography your most important graphic

  25. photo Composition

  26. simplicity Isolate your subject as much as possible from the background.

  27. simplicity

  28. distance Shoot close for impact. Small images do not convey excitement.

  29. distance

  30. angles Generally, photos taken straight on are less pleasing to the eye. Vary your angle of shoot.

  31. angles

  32. angles

  33. rule of 1/3rds Do not place centre of interest in the middle.

  34. rule of 1/3rds

  35. rule of 1/3rds

  36. framing Doorways, trees, windows, arches, shadows and many other objects can provide a natural frame for your photo.

  37. leading lines Look for lines that the eye can follow to your subject matter.

  38. leading lines

  39. leading lines

  40. peak of emotion Wait for the right shot. It will come.

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