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Learn about the Sprinter Certified Pre-Owned (CPO) program, including the CPO warranties, eligibility requirements, covered components, and inspection and reconditioning process. Also, explore the Pre-Paid Maintenance programs offered for Sprinter vehicles.
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Sprinter Dealer MeetingSprinter Certified Pre-Owned Warranty& Pre-Paid Maintenance Programs Niles Barlow December 1, 2009
CPO Base and Extended Limited Warranty Powertrain Component Coverage MY2010 Sprinter CertifiedPre-Owned Warranties • One year / 72,000 mile CPO Base Warranty • Up to 2 Additional Years / 100k Mile Extended limited Warranty Coverage • 5 Prior Model Year / 72K mile Eligibility • No Deductibles CPO Program Highlights • CARFAX Vehicle History Report • 24-Hour Roadside Assistance • ELW Available through Base Period • ELW Cancelable up to Inception • Transferable between Private Parties • 7-Day/ 500 Mile Exchange Policy • (not valid in all states)
Eligibility and Certification Eligibility for the CPO Program: • Less than 5 Model Years • Less than 72,000 total accumulated Miles • No Identifiable Structural Damage • No TMU – True Mileage Unknown • No VMI Discrepancy is present • No CARFAX Vehicle History Report Issues Additional Sources of Eligible Vehicles Participating Mercedes-Benz Dealers: • May acquire eligible MB and Dodge vehicles for CPO Certification Participating Freightliner Dealers: • May acquire eligible Freightliner and Dodge vehicles for CPO Certification
Inspection and Reconditioning Mechanical Standards Appearance Standards Inspection and Certification • Vehicle Appraisal • Vehicle Certification “Stoppers” • More than 5MYs / 72K Miles • Warranty History Discrepancy • Not Originally sold and Distributed in U.S. • TMU – True Mileage Unknown • Identifiable Structural Damage • Acquisitions through Netstar • 126-Point Technical Inspection Process • Inspection & Certification Report (ICR) • Online Application via Sprinter Tec Info • Base CPO Warranty applied at DDR
MY2010 Sprinter Pre-PaidMaintenance Programs PPM Program Features CPO – 3 years / 30K miles A/B/A Services (10K Mile Service Internals) New Vehicles - 3 yrs/30K miles - A/B/A Services (10K Mile service Internals) Competitive Pricing TBD • Fluid levels check and correction • Tire inflation check and correction • Brake pads (front/rear) inspection • Reset maintenance counter • Automatic transmission fluid and filter change
Marketing and Point-of-Sale for Freightlinerand Mercedes-Benz Dealers Sprinter CPO Extended Limited Warranties • Competitively Priced (being determined) • Point-of-Sale Materials • Banners and Brochures • Dealer Kit • Arriving early January 2010 • Showroom Banner • Service & Warranty Booklets • Extended Limited Warranty Brochures • Customer Brochures • Price Schedules
Marketing and Point-of-Sale for Freightlinerand Mercedes-Benz Dealers Banners, Posters & Brochures
MBCPO.com – CPO Dealer Portal To place orders for additional POS materials access www.mbcpo.com Login to www.mbcpo.com > Register as a new user • Your account will be setup within one business day • Call (866)238-2687 with any questions • A Customer Representative will be there to help • Orders may be placed starting January 5, 2010
Pre-Owned Operations Contacts • Pre-Owned Operations Warranty Team 877-202-6262 • Contact for all: • New Vehicle ELW Issues • CPO Program Guidance • MBCPO Base & ELW • Pre-Paid Maintenance • Acquisition & DDR Issues • Inspection and Certification Report (ICR) Issues Regional Commercial Vehicle Contacts Northeast: Stephen Langelotti 573-331-5423 Western: Matt Barrett 925-997-4378 Southern: James Horman 904-443-2125 Central: Don Yoakem 847-384-4644
Dealership Employee Purchase Program (DEPP) Eligibility Highlights for both Freightliner & Mercedes-Benz Dealership Personnel Employees eligible for DEPP: • Full-time dealership employees properly registered at “The Learning Link” – learn.mbusa.com • Successful completion of any required Certification Training where applicable Benefits of DEPP: • Discounted Lease/APR offerings on select MB models • Eligible for two control numbers annually for same household/same name family members • Handling fee of $750 is paid by MBUSA to the selling MB dealer for proper handling of the transaction; selling MB dealer receives full retail credit December DEPP Offers Individual Dealers set their own prices. Any Dealer, Freightliner or Mercedes-Benz may elect not to participate in this offering.
ELW and PPM New Sprinters After-Sales Business Development 12/1/09
Sprinter Extended Limited Warranty (ELW) Key benefits • Keeps new customer segment loyal to dealer network • Generates incremental Genuine MB parts sales • Supports Customer Satisfaction initiatives Program overview Marketing plan • Up to 2 additional yrs/100k mile limited warranty • May be purchased at any time during the new vehicle warranty • Basic powertrain • No deductibles • Pricing to be market competitive • Point of sale marketing materials will be developed • Customer and dealer brochures Protection that goes beyond the ordinary Mercedes-Benz Extended Limited Warranty
Sprinter Prepaid Maintenance (PPM) Key benefits • Builds strong, long-term customer relationships • Increases after-sales customer pay sales opportunities • Increases customer loyalty Program overview Marketing plan • 3 yrs/30K mile coverage @ 10,000 mi intervals • A/B/A services • Pricing under development • Aggressive marketing campaign • Introductory price discount • Launch with "$25 discount towards purchase of a PPM" promotion Sensible planning for the road ahead Mercedes-Benz Prepaid Maintenance