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Harnessing Sustainable Tourism for the Future of European Agriculture

Explore the potential of sustainable tourism to support the objectives of the Common Agricultural Policy (CAP) in Europe. Discover how CAP can directly and indirectly foster sustainable tourism, develop vibrant rural areas, and create new opportunities for collaboration.

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Harnessing Sustainable Tourism for the Future of European Agriculture

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  1. Sustainable tourism:the new Common Agricultural Policy- a way forward?Bergamo, 15 February 2019STRD 2019Karolina Jasińska-MühleckEuropean Commission,DG AGRI, Unit F.1 #FutureofCAP

  2. CAP DELIVERING BENEFITS FOR EU CITIZENS Climate& clean energy andenvironment 44 million jobs in the food chain Food security for 500 million consumers Steward 48 % of eu land EU Agriculture single market bio & circulareconomy euAGRI-FOOD exports nearly€ 138 bn Provides support for farm income and competitiveness, while fostering a sustainable agriculture Supports the development of rural areas throughout the EU Is a common policy framework at EU level allowing for adaptation to local conditions Enables the functioning of the single market and to speak with one voice internationally The CAP

  3. COMMON CAP OBJECTIVES Increase Competitiveness RebalancePower in Food Chain Ensure viable Income Climate ChangeAction 9 specificCAP OBJECTIVES 3 General Objectives: • Foster a Resilient Farm Sector • Bolster Environment andClimate • StrengthenFabric in Rural Areas Sustainable ResourceManagement PreserveLandscapes & Biodiversity Protect Food & health quality SupportGenerational Renewal Cross-cutting: • Knowledge & Innovation • Sustainable Development • Simplification VibrantRural Areas

  4. CAP SUPPORT – project examples • Raisingawarenessamong local population of the value and ways of protecting nature and world heritagesites; expanding their touristic appeal • Common promotionaltools(visualidentity, smarthponeapps, tourism programme) to boostsustainabletourism • ‘Nature hub’, collecting information on natural hot spots and aiding local businesses with a focus on nature with product development and quality management • Makingsmalltourism businesses fit for the digitalage • Testingnew uses of historically important buildings underappealing brand name • Sustainablemobility • Promotingrenewableenergythroughdiversified rural tourism

  5. CAP POST 2020 - new opportunities • Rebalancedresponsibilities =>right mix of tailor made instruments • Enhancedenvironmental and climate action • Ring-fenced allocation to LEADER • Digitisation • Favourable conditions for cooperation • Focus on Smart Villages

  6. VALUE ADDED OF LEADER APPROACH • Integrated approach • Place based • Linkages and synergies with key players • Community-led; involvingcitizens • Strategic framework, providing for structural change • Capacity building & provision • LAG as a catalyst of developmentprocesses • Social innovation

  7. TO SUM UP • CAP canfostersustainabletourismdirectly or indirectly • Getinvolved / co-design! • Collaboration is essential (positive spillovers vs. negativetrade-offs) • Whatcantourismindustry do for rural areas?

  8. Thankyou

  9. More projectexamples LAG Nordburgenland Plus https://enrd.ec.europa.eu/sites/enrd/files/s9_leader_lag-field-trips.pdf LAG OststeirichesKernland https://enrd.ec.europa.eu/sites/enrd/files/s9_leader_handout_oststeirisches.pdf LAG Lebens.Wert.Pongau https://enrd.ec.europa.eu/sites/enrd/files/s9_leader_handout_pongau.pdf ENRD projectdatabase: https://enrd.ec.europa.eu/projects-practice/_en?page=1&f%5B0%5D=im_field_enrd_prj_keywords%3A19759

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