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Creating multi-platform productions

Creating multi-platform productions. NETA Education Center Webinar February 20, 2014 3:00 ET / 12:00 PT. Stay Engaged!. Chat You can send in insights and input via chat. Presentation You will receive a copy of the presentation. So, try to stay focused on listening and interacting. Q & A

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Creating multi-platform productions

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  1. Creating multi-platform productions NETA Education Center Webinar February 20, 2014 3:00 ET / 12:00 PT

  2. Stay Engaged! Chat You can send in insights and input via chat. Presentation You will receive a copy of the presentation. So, try to stay focused on listening and interacting. Q & A We’ll be taking questions throughout, so send them in!

  3. Brought to you by the NETA Education Council Webinar John Chambers Director of Educational Services at NETA, john@netaonline.org

  4. Creating multi-platform productions

  5. Presenters: Tim Zeko Executive Producer WKAR-TV Ed Reggi Former digital strategist for NineNetwork • ElissaOrlando • Senior Vice President / TV and News • WXXI

  6. Off the Record with Tim Skubick and OTR OVERTIME Creating multi-platform productions

  7. Off the Record with Tim Skubick premiered on WKAR-TV in 1972 Off the Record with Tim Skubick and OTR OVERTIME

  8. Off the Record with Tim Skubick premiered on WKAR-TV in 1972 • OTR is Michigan’s source for in-depth analysis of state and local politics and interviews with newsmakers Off the Record with Tim Skubick and OTR OVERTIME

  9. Off the Record with Tim Skubick premiered on WKAR-TV in 1972 • OTR is Michigan’s source for in-depth analysis of state and local politics and interviews with newsmakers • Seen weekly on seven regional public broadcast stations Off the Record with Tim Skubick and OTR OVERTIME

  10. Off the Record with Tim Skubick premiered on WKAR-TV in 1972 • OTR is Michigan’s source for in-depth analysis of state and local politics and interviews with newsmakers • Seen weekly on seven regional public broadcast stations • OTR has been honored for excellence by the National Academy of Television Arts and Sciences and the Michigan Association of Broadcasters Off the Record with Tim Skubick and OTR OVERTIME

  11. Off the Record records live-to- server each Friday morning at 8am Off the Record with Tim Skubick and OTR OVERTIME

  12. Off the Record records live-to- server each Friday morning at 8am • Simultaneously, the studio feed is also recorded in a Final Cut edit bay for online posting at WKAR’s COVE video portal Off the Record with Tim Skubick and OTR OVERTIME

  13. Off the Record records live-to- server each Friday morning at 8am • Simultaneously, the studio feed is also recorded in a Final Cut edit bay for online posting at WKAR’s COVE video portal • Studio production is still in SD using five cameras (3 staffed, 2 fixed) Off the Record with Tim Skubick and OTR OVERTIME

  14. Off the Record records live-to- server each Friday morning at 8am • Simultaneously, the studio feed is also recorded in a Final Cut edit bay for online posting at WKAR’s COVE video portal • Studio production is still in SD using five cameras (3 staffed, 2 fixed) • The first half of each show is a ‘reporter roundtable’ featuring three reporters from statewide print, radio, video and online news organizations. Off the Record with Tim Skubick and OTR OVERTIME

  15. Off the Record records live-to- server each Friday morning at 8am • Simultaneously, the studio feed is also recorded in a Final Cut edit bay for online posting at WKAR’s COVE video portal • Studio production is still in SD using five cameras (3 staffed, 2 fixed) • The first half of each show is a ‘reporter roundtable’ featuring three reporters from statewide print, radio, video and online news organizations. • The program’s second half features the newsmaker interview Off the Record with Tim Skubick and OTR OVERTIME

  16. Creating multi-platform productions OVERTIME Off the Record with Tim Skubick and OTR OVERTIME

  17. Tim Skubick lets the production staff know that he’d like to do OVERTIME before show taping begins Off the Record with Tim Skubick and OTR OVERTIME

  18. Tim Skubick lets the production staff know that he’d like to do OVERTIME before show taping begins • After the technical director fades to black, the staff begins a transformation of the studio Off the Record with Tim Skubick and OTR OVERTIME

  19. Tim Skubick lets the production staff know that he’d like to do OVERTIME before show taping begins • After the technical director fades to black, the staff begins a transformation of the studio • The guest and reporters stay seated and continue their conversation Off the Record with Tim Skubick and OTR OVERTIME

  20. Tim Skubick lets the production staff know that he’d like to do OVERTIME before show taping begins • After the technical director fades to black, the staff begins a transformation of the studio • The guest and reporters stay seated and continue their conversation • The set lighting is changed Off the Record with Tim Skubick and OTR OVERTIME

  21. Tim Skubick lets the production staff know that he’d like to do OVERTIME before show taping begins • After the technical director fades to black, the staff begins a transformation of the studio • The guest and reporters stay seated and continue their conversation • The set lighting is changed • Cameras are repositioned and locked down; student camera ops are released Off the Record with Tim Skubick and OTR OVERTIME

  22. An editor starts a new file recording of the studio output Off the Record with Tim Skubick and OTR OVERTIME

  23. An editor starts a new file recording of the studio output • When equipment and staff are set, the TD fades up audio and video and records for up to 15 minutes, then fades all sources Off the Record with Tim Skubick and OTR OVERTIME

  24. An editor starts a new file recording of the studio output • When equipment and staff are set, the TD fades up audio and video and records for up to 15 minutes, then fades all sources • An editor then cleans up the head and tail of the OVERTIME file and preps it with metadata for online posting. Off the Record with Tim Skubick and OTR OVERTIME

  25. An editor starts a new file recording of the studio output • When equipment and staff are set, the TD fades up audio and video and records for up to 15 minutes, then fades all sources • An editor then cleans up the head and tail of the OVERTIME file and preps it with metadata for online posting. • The file is uploaded and shared with the Communications Team. They promote the OTR OVERTIME web-exclusive content using social media. Off the Record with Tim Skubick and OTR OVERTIME

  26. Creating multi-platform productions OVERTIME Off the Record with Tim Skubick and OTR OVERTIME

  27. Presenters: • Tim Zeko • Executive Producer • WKAR-TV • Ed Reggi, • Former digital strategist for NineNetwork • Elissa Orlando, Senior Vice President / TV and News • WXXI Creating multi-platform productions

  28. Social Media Strategy

  29. Social Media Strategy

  30. Social Media Engagement Strategy • 2 weeks prior to broadcast:engage SM for direction on show topic • During broadcast:listen to what social media is saying on show topic • Post broadcast: continue engagement on SM – foster conversation

  31. Pre-Broadcast Tweets

  32. During Broadcast Tweets

  33. Post-Broadcast Tweets

  34. Social Media Evaluation

  35. Stay Tuned Evaluation • Before broadcast survey • During broadcast evaluate themes and twitter trends • Post broadcast survey audience via social media and email • Evaluate each tweet

  36. Platform Engagement

  37. Learned Something New

  38. What we learned (so far) Topics drive social media engagement

  39. What we learned (so far) Current (trending) topics, drive it even more

  40. What we learned (so far) In-studio SM activity = greater engagement

  41. What we learned (so far) Personal Brand interaction increases engagement

  42. What we learned (so far) Facebook doesn’t reach engagement

  43. @edreggi 314.265.4756 edreggi@gmail.com

  44. From Fixed to Flexible:Second Opinion Social Media Strategy

  45. Program Goals • Supercharge the Second Opinion brand.Make Second Opinion one of the leading destinations across all media for medical information and opinion, i.e., in the consideration set alongside WebMD, Dr. Oz, et al. • Broaden the brand’s public profile.Broaden the audience demographic to include younger viewers (25 - 40), treating the brand not only as a television property but a broader content property. • Increase audience participation.Alter the dynamic with Second Opinion viewers/fans to make them not only recipients of information directed towards them, but active participants in shaping content and discussion throughout the year.

  46. Season 10 Episodes • Concussion • Food Allergies • Hypertension • C-Diff • Melanoma • Reversing Heart Disease • Whooping Cough • Mental Illness in Teens • Eclampsia

  47. SM Audience Modeling

  48. Social Trends • Transient content; living in the moment • Data trails deliver new insights • Shared experiences connect groups across barriers • Evolving consumption: shortened attention, multi-device, companion content • Visuals win: stills, video and graphics • New platforms capitalize on the trends, e.g., Vine and Snapchat

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