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Case 11.2 The Incomplete Plan

Case 11.2 The Incomplete Plan. Felix johannes 10407004 Meillya fitriaty 10407012 Herynda cempaka sari 10407020 Astri elia 10407025 Hawa firdausi 10407027 Bastian saputra 10407029. Magazine for executive women. Joan Boothe. Information useful to women who are pursuing careers.

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Case 11.2 The Incomplete Plan

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  1. Case 11.2The Incomplete Plan Felix johannes 10407004 Meillya fitriaty 10407012 Herynda cempaka sari 10407020 Astri elia 10407025 Hawa firdausi 10407027 Bastian saputra 10407029

  2. Magazine for executive women Joan Boothe Information useful to women who are pursuing careers • Article : • Managing Your Time for Fun and Profit • What You Need to Know About Dressing for Success • Money Management : Do It Like The Experts • Women In News • Question-answer • Stock Market Section • State of Economy, Development or Trends

  3. Question 1 • What should Joan put in the marketing segment ? • What types of information will she needed ?

  4. Point 1 & 2 , Data about : • Women in career • (in different areas) • College students • ( women) Information needed : • Research and Analysis • 1. Target market (customers) identified • 2. Market size and trends • 3. Competition • 4. Estimated market share Joan should put : Point 3, Data about: The same business (competitors) • Point 1 & 2, Data about: • Price determined by competitors • Purchasing power of society • Women’s need about the magazine • Point 3 : • Analyze the place often visited B. Marketing plan 1. Market strategy (sales and distribution) 2. Pricing 3. Advertising and promotions

  5. Question 2 For critical-risks assesment segment • What key areas does Joan have to address?

  6. Key risk areas: From competitor : Price cutting by competitor Consumers tend to buy low price products  these things needed to determine • From product development : • product development should be innovative • Up to date • Ex.g :- attractive contains and design • - easy understanding

  7. Question 3 • For the financial segment, what suggestions would you make to Joan regarding the kinds of information to include?Be as specific as possible.

  8. Financial segment

  9. Pro forma balance sheet • Asset required • How assets to be financed Liabilities equitity

  10. Balance sheet

  11. Income statement • Profit and Loss • Finance Manager • Budgeting Production cost: Material Distribution Storage Advertising Legal and counting

  12. Cash-flow statement • The most important document • In-flows and out-flows • Highlight the need for and timing financing • How to be obtained • What terms • How is to be repaid • Break-even chart

  13. Thank You

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