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1. Custom Lapel Pins - Wear Your Visual Identity Everywhere Building a visual identity is critically important for organizations such as charities, small businesses or large corporations. When visual images are designed by professional ad people, the organization which commissioned the art work, chooses something that effectively identifies who they are and what they are about. Simple images offer a way to easily brand an organization into the public mind. Custom lapel pins, with the company logo will help form a unified presentation of the organization at conventions or other business related functions. Successful logo's become valuable property that is protected under copyright law. A company or organization with a logo will want to protect their design just as much as they protect every other aspect of their companies public presentation custom lapel pins. A business that has built a good reputation of service and quality product over many years, printing their logo on all of their products and packaging does not want another upstart company to come along and steal their art work or anything close to their logo as their own. Stealing the branded image of another company is unethical and unlawful. This would be an action worthy of a law suit and there are laws protecting copyright and trademark ownership of company logos. The reasons for this become obvious to anyone who is visually aware and has a bit of business sense. The importance of the unified presentation of the company image can not be understated. Consider the use of the color pink as a sign to remember breast cancer patients and research. This simple color is printed on posters, worn by men and women who are close to one with breast cancer, and worn by professional football players during games to maintain awareness of the fight against the disease. Certainly, there are mentions of the reason a football play might be wearing a color that clashes so much with the rest of his outfit, but once it is known, the simple visual of the pink color brings to mind the purpose of the display. Awareness of the cause will bring out a desire in many people to help by making a donation. Consider the colored ribbons that are the same in design, but represent different causes by the use of different colors. They are worn as lapel pins and remind people of the cause without saying a word. The concentration of presentation is what this is all about. Simple reminders that there is a cause worth remembering is the goal. A combination of visual stimuli will keep the public aware of an organization of any kind. A custom lapel pin is capable of being a real life avatar, to put it in internet lingo. A lot of time is spent behind a computer screen, but face to face business will never go away completely, and who would want it to? Presenting a personal touch with unified visuals will bring business back to earth. Wearing a custom lapel pin with the company logo or a design for a promotional campaign is a visual "tweet" of sorts, that is effective and worth the effort. The branding of an image into the public mind is an important aspect of any mass communication with the public. People have very busy lives and a split

2. second of their time spent acknowledging a little bit of visual stimuli may make a sale or get that donation.