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6.03 Exemplify why there is a global war for talent, and why companies outsource parts of the value chain . The global talent war: . Businesses seek out employees who understand international marketing because: Business operations are now global, not just domestic
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6.03Exemplify why there is a global war for talent, and why companies outsource parts of the value chain
The global talent war: Businesses seek out employees who understand international marketing because: Business operations are now global, not just domestic Managers must be able to manage locally, but develop strategies globally Large opportunities for growth in developing countries Example: China, India, Central & South America Birth rate lagging population replacement rate in many developing countries Declining workforce motivates companies to find new employees
The global talent war: How companies can locate talented employees Draw talent from around the world Immigrant: someone who leaves his home country to live in another Expatriate: someone from one country who works in another country
The global talent war:Issues with gender discrimination Many countries practice gender discrimination: not allowing women to have jobs in positions of leadership or management
The global talent war:Issues with gender discrimination Gender empowerment: evaluation conducted by United Nations to measure women’s involvement in legislatures, higher positions in private & government employment, academic & technical work, estimated income
The global talent war:Issues with gender discrimination Glass ceiling: Barrier that prevents individuals from being promoted into top management positions Less than 1% of top CEO’s in U.S. are women Some women choose personal lifestyle over professional goals Women often excluded from informal men’s networks Women are stereotyped in many cultures Very few women role-models as CEO’s http://www.youtube.com/watch?v=SiQnDtjrBcE
Value chain outsourcing Value is created in a business through the combination of unique functions operating together Value Chain: divides a business into functional areas, for example: Procurement Production Distribution Promotion Customer support Goal for a company is to perform one or more functions better than competitors, and at least match competition in all other functions
Outsourcing Outsourcing: finding another company with expertise to perform a business function, for example: Advertising Shipping Why use outsourcing? When another company can perform the function more efficiently Reduce costs Allow companies to concentrate on what they do best Identify low-cost manufacturing in low-wage countries Outsourcing http://www.youtube.com/watch?v=eRGQ_CJ17zg http://www.youtube.com/watch?v=aw4TMTYKxno
Offshoring Offshoring: outsourcing of jobs to other countries Advantages of offshoring: Economic growth from cost savings & lower consumer prices Raises income levels in developing countries Helps train workers and mangers in lesser developed countries Disadvantages of offshoring: Domestic jobs are lost, increasing unemployment
United States workforce preparation Growing concerns about U.S. workforce U.S. lags many countries in math skills and foreign language skills Need to focus on research and development Entrepreneurship and innovation need to be encouraged http://www.youtube.com/watch?v=8jc5fDsgVw0 Edwards Deming http://www.youtube.com/watch?v=gpBUZZnoZTI