Going Places—A History of Coke

1. Going Places—A History of Coke Kortnie Morgan Period 5

3. Introduction • A Brief History • Moving with the Times • Packaging • Products • Advertising • Small Beginnings • Logo History • Summary

4. A Brief History • Founder • Dr. John Pemberton, Pharmacist • Founded • Atlanta, Georgia • May 8, 1886 • Purchased by Asa Candler in 1890 • Purchase price $2,300

5. Moving with the Times

6. Packaging • 1900 - 1950 - 6.5oz hobble skirt bottle • 1955 – 10, 12, 26oz bottles • 1960 –12oz Metal cans • 1977 – 2 liter bottles

7. Products • Sprite • Tab • Coke & Diet Coke with Lemon • Coke & Diet Coke Vanilla • Coca-Cola C2 • Coke & Diet Coke with Lime

8. From Small Beginnings • Sales per day • 1886-9 drinks • 2010-1.4 Billion • +21 Billion in sales • Operates in 200 countries • Produces 400 Brands

9. Advertising slogans

10. Logo history

11. I’d Like To Buy The World a Coke

12. Summary • In 1886 workers were constructing the Statue of Liberty. Eight hundred miles away, another great American symbol was about to be unveiled. • From small beginnings in Atlanta Georgia to International icon, Coke has changed the world