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Essential Question. What were the characteristics of the 1950s?. 1950s: The Age of Affluence. Product Demand. Rationing ended from wartime mobilization Americans were eager to spend. G.I. Bill. Loans to veterans to help them start businesses, buy homes, and attend college.
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Essential Question • What were the characteristics of the 1950s?
Product Demand Rationing ended from wartime mobilization Americans were eager to spend
G.I. Bill • Loans to veterans to help them start businesses, buy homes, and attend college
Plastics and Synthetics Developed for military purposes Now used for consumer goods
Military Spending Defense-related industries became a part of national defense Science, industry, and the federal govt intertwined
White Collar Workers Rise in management position openings Corporations offered lifetime employment for college graduates
Election of 1952 • Eisenhower (Republican) • Adlai Stevenson (Democrat)
The Suburbs Farmland on the outskirts of cities converted to tract housing and shopping malls
Levitt Houses William Levitt applied mass-production techniques to quickly build houses Created subdivisions
The Sun Belt Low taxes, mild climates Open space for sprawling subdivision
Growing Highway System 15 cents for a gallon of gas Subdivisions existed on the assumption of people driving
Interstate System Created while Eisenhower was president Federal Highway Act of 1965 Ground support for military deployment and troop support
The Baby Boom More babies born between 1948 and 1953 than in the thirty years previous Drop in the marriage age
Dr. Jonas Salk Perfected the polio vaccine in 1954 Free distribution in public schools
Miracle Drugs Penicillin Cortisone Streptomycin
Television 1947 – 7000 sets 1950 – 5.3 million sets 1960 – 87 percent of American homes had one set
1950s Television Growth in advertising Source for popular culture
The Generation Gap • Cultural separation between children and parents
Youth Culture • Rise of Rock n’ Roll