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History

History. 1991 – 2011 Lincolnshire Tourism. Turnover of c.£1m c.90% public sector funding 2010 Chamber of Commerce introduced 'Tourism & Hospitality’ chamber GLLEP - identified Visitor Economy as one of six priority areas for Lincolnshire

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History

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  1. History 1991 – 2011Lincolnshire Tourism. Turnover of c.£1m c.90% public sector funding 2010Chamber of Commerce introduced 'Tourism & Hospitality’ chamberGLLEP - identified Visitor Economy as one of six priority areas for Lincolnshire 2011Chamber and Lincoln Business Improvement Group (BIG) established Visit Lincoln

  2. Our Journey • Businesses identified importance and growth potential of Lincoln’s visitor economy • Lincoln BIG make Lincoln a welcoming, safe and vibrant place. Manage VIC services • Lincolnshire Chamber committed to supporting visitor economy activity • Local authorities invest in public realm and product development • Visit Lincoln Partnership = Destination Management

  3. Making it Happen • Business Plan 'Tourism, Trade & Talent‘ • Lincolnshire Chamber Host VLP staff, membership scheme & financial services • Lincoln BIG Represent levy payers, use Visit Lincoln as 'marketing arm’ • City of Lincoln Council commitment to growth • Lincoln’s Destination Management Plan 'Driving Forward Our Destination | 2015 & Beyond' • Created a 'brand’ and deliver marketing

  4. Future Priorities • 800th Anniversary of Magna Carta and £22m investment 'Lincoln Castle Revealed' • Private sector investment | skills & welcome | raise awareness & change perceptions • Understand and be aware of future challenges and opportunities | BID process | continuing reduction in public sector funding | GLLEP | Membership model | Lincoln v Lincolnshire

  5. Emma Tatlow Visit Lincoln Partnership Manager emma@visitlincoln.com visitlincoln.com

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